10 Marketing Lessons From Apple (Infographic)

There's a lot to learn from one of the world's largest tech companies.

learn more about Rose Leadem

By Rose Leadem

Sergei Fadeichev | Getty Images

Opinions expressed by Entrepreneur contributors are their own.

Brainstorming ways to market your company? Follow the example of one of the most profitable companies in the world, Apple.

Related: What Small Businesses Can Learn About Creating a Lasting Brand From Apple, Dunkin' Donuts and CVS

As one of the most successful brands today, there are things that Apple has done -- and not done -- that have helped it successful market its products. Unlike most companies, Apple's approach is based on simplicity. The company doesn't use flashy graphics or loud noises. It even leaves out information on where and how to buy its products in its ads. Instead, Apple lets the products speak for themselves.

However, Apple's marketing is not just about its products -- it's about experiences. To continuously grow your customer base and keep customers coming back, offer experiences. For example, when you walk into any Apple store, there are tables of different Apple products for anyone to test out.

Related: The Important Lesson Entrepreneurs Can Learn From the Apple Computer That Sparked a Revolution

Another noteworthy thing that Apple does is create a sense of mystery around its products. The company doesn't release details about the new iPhone or iPad until it has its formal Apple event so people are always talking and speculating what could be next.

To learn more, check out The Website Group's infographic below.

Rose Leadem
Rose Leadem is a freelance writer for Entrepreneur.com. 

Related Topics

Editor's Pick

Have More Responsibilities at Work, But No Pay Bump? Use This Script to Get the Raise You Deserve.
Black and Asian Founders Face Opposition at All Levels — Here's Why That Has to Change
Business News

'This Made Me Physically Recoil From My Phone': Lingerie Brand Apologizes For 'Creepy' Ad Referencing Ryan Reynolds and Bras

Online lingerie retailer Harper Wilde is under fire for a bizarre sponsored post it has since pulled from Instagram.

Business News

The Scam Artist Who Robbed Backstreet Boys and NSYNC Blind. 'Some of the Guys Couldn't Pay Their Car Payment.'

In the 1990s, Lou Pearlman made millions creating the Backstreet Boys and NSYNC. It was all a giant Ponzi scheme.

Thought Leaders

5 Small Daily Habits Self-Made Millionaires Use to Grow Their Wealth

We've all seen what self-made millionaires look like on TV, but it's a lot more subtle than that. Brian Tracy researched what small daily habits these successful entrepreneurs adopted on their journey from rags to riches.