Get All Access for $5/mo

10 Powerful Management Insights from Apple, P&G, Yum Brands and Gilt Groupe Here's a rundown on the management traits four solid-gold brands used to get their startups off the ground, and to keep driving their companies forward, as described in four new books:

By Carol Tice Edited by Dan Bova

Opinions expressed by Entrepreneur contributors are their own.

Tips to Keep Your Online Social Network SafeMy book pile has begun to bulge with new "how we did it" books by managers from established, brand-name corporations -- and one newer disruptive startup, the luxury-fashion, flash-sale ecommerce hit Gilt Groupe. So often these tomes are overflowing with self-aggrandizing blather, but, to my surprise, this crop has some useful tips on how to start and grow a successful business.

Here's a rundown on the management traits these solid-gold brands used to get their startups off the ground, and to keep driving their companies forward.

From When Core Values Are Strategic: How the Business Values of Procter & Gamble Transformed Leadership at Fortune 500 Companies, by Rick Tocquigny, who chairs the P&G Alumni Network, a high-powered former P&G execs who went on to lead other top companies:

  • Instead of hiring people with fancy resumes, hire people who fit your culture and are teachable.
  • Build a strong brand and don't change it.
  • Focus all your products on the consumer by studying and listening to customers and innovating accordingly.

From Inside Apple: How America's Most Admired -- And Secretive -- Company Really Works by longtime Fortune editor Adam Lashinsky:

  • Appoint a DRI, or Directly Responsible Individual, for every task.
  • Create a confrontational workplace culture where workers feel free to challenge others' opinions.
  • Have a system of secrecy that builds excitement and a sense of ownership -- from launching projects in an outbuilding that flies a pirate flag to erecting walls around off-limits "lockdown rooms."

From Taking People With You: The Only Way to Make BIG Things Happen by David Novak, chairman and CEO of Yum! Brands, which owns KFC, Taco Bell and Pizza Hut:

  • Create a recognition culture. Novak was once horrified to find a 30-year company executive who only heard how great people thought his contributions were a few weeks before his retirement. Now, Yum! managers all over the world give out unique recognition awards, from miniature Taj Mahal statues to rubber chickens.
  • To lead people and achieve big goals, ask three questions: What's the single biggest thing you can imagine that will grow your business or change your life? Who do you need to affect, influence or take with you to be successful? What prescriptions, habits or beliefs of this target audience do you need to build, change or reinforce to reach your goal?

From By Invitation Only: How We Built Gilt and Changed How Millions of People Shop by two of the co-founders, Alexis Maybank and Alexandra Wilkis Wilson:

  • When you build strong relationships with your management team before you launch, it makes it easier to execute on your vision.
  • Execution is more important than the idea.

What's your best management insight? Share it with us in the comments.

Carol Tice

Owner of Make a Living Writing

Longtime Seattle business writer Carol Tice has written for Entrepreneur, Forbes, Delta Sky and many more. She writes the award-winning Make a Living Writing blog. Her new ebook for Oberlo is Crowdfunding for Entrepreneurs.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business Process

How CEOs Can Take Control of Their Emails and Achieve Inbox Zero

Although there are many methodologies that leaders can use to manage their emails effectively, a consistent and thought-through process is the most effective way to systemize and respond to emails and is a step of stewardship for the effective leader.

Science & Technology

5 Automation Strategies Every Small Business Should Follow

It's time we make IT automation work for us: streamline processes, boost efficiency and drive growth with the right tools and strategy.

Business News

Former Steve Jobs Intern Says This Is How He Would Have Approached AI

The former intern is now the CEO of AI and data company DataStax.

Side Hustle

'Hustling Every Day': These Friends Started a Side Hustle With $2,500 Each — It 'Snowballed' to Over $500,000 and Became a Multimillion-Dollar Brand

Paris Emily Nicholson and Saskia Teje Jenkins had a 2020 brainstorm session that led to a lucrative business.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.