Get All Access for $5/mo

Alaska Airlines Is Rolling Out a New Coffee That's Meant to Taste Better At 30,000 Feet The West Coast airline has teamed up with Stumptown Coffee Roasters to create a new blend.

By Emily Rella

Alaska Airlines
Alaska Airlines and Stumptown Coffee have teamed up to bring passengers the first-of-its-kind blend.

If you've ever thought that coffee doesn't taste as good on an airplane as it does on the ground, you're not alone — and there's actually science to back up why.

Alaska Airlines is hoping to combat this problem through a partnership with Oregon-based coffee company Stumptown Coffee Roasters by rolling out an in-flight blend that's meant to taste just as good at max altitude as it does down on the ground.

The method for creating the custom blend was based on data that showed how taste buds react differently to foods and flavors at higher altitudes, thanks to a change in air pressure and humidity. In fact, one study by airline Lufthansa found that our perception of saltiness and sweetness plummets by nearly 30% once at maximum altitudes.

The custom blend uses Stumptown's Holler Mountain base with notes of marshmallows, toffee, brown butter, and hints of cherry and citrus, according to a release.

Related: Southwest Ranked Worst Ranked Airline of 2023: Report

In order to develop the new brew, Alaska and Stumptown brewed over 200 pots of coffee and changed over 20 variables per iteration, including changes in dose, filter paper, and grind.

Customers also blind surveyed the coffee on flight tests, the company said.

The new blend will be available on all Alaska Airlines flights by December 1, 2023.

Related: Layoffs Abound, But These Major Companies Are Still Hiring

Alaska Airlines is coming off of a strong Q2 2023 where the company saw a net income of $240 million, up over an astounding $100 million from the $139 million the company earned at the same time last year.

The company also recorded a total of $2.8 billion in operating revenue during Q2 2023, the highest in company history.

Alaska Air Group Inc. was down just over 15% year over year as of Wednesday afternoon.

Emily Rella

Entrepreneur Staff

Senior News Writer

Emily Rella is a Senior News Writer at Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Side Hustle

'The Work Just Fills My Soul': She Turned Her Creative Side Hustle Into a 6-Figure 'Dream' Business

Kayla Valerio, owner of vivid hair salon Haus of Color, transformed her passion into a lucrative venture.


6 Cost-Effective Ways to Acquire Brand Ambassadors

Boost your brand's visibility and credibility with budget-friendly strategies for acquiring brand ambassadors.

Making a Change

Mastering Resilience: Learn to Detach Mistakes from Your Self-Worth with Darrell Vesterfelt

A moment of crisis led to his partners asking him to step away from one of the businesses that he co-founded


Remove Unwanted Files from Your Work Mac Fast with This $32 Lifetime License

MacCleanse can help you safely and securely clean up your computer.

Growing a Business

This Nurse-Turned-Entrepreneur Saw the Needs of Underserved Communities Firsthand. Now, His Company Uses AI to Help Them.

Kwamane Liddell, the innovative founder behind ThriveLink, shares his entrepreneurial journey.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.