Best Buy, Mercedes Benz, and ADT Are All Making Custom AI Chatbots With Technology from the Same Company Google AI will power the chatbots.

By Sherin Shibu

Key Takeaways

  • Companies across sectors are increasingly opting to create AI chatbots for customer service interactions.
  • Best Buy, Mercedes Benz, and ADT are a few of the companies that chose to partner with Google for AI chatbots.

Google announced on Tuesday that household name companies, including Best Buy, Mercedes Benz, and ADT, are now using its Gemini AI technology to build custom chatbots — meaning that Google's AI will soon play a part in everything from troubleshooting problems with a Best Buy purchase to setting up an ADT home security system.

Google revealed the news at its ongoing Google Cloud Next conference in Las Vegas, per Engadget.

Best Buy confirmed Google's statements with an announcement on Tuesday about its forthcoming AI tools.

Related: Klarna Says Its AI Assistant Does the Work of 700 People. The Company Laid Off the Same Number of Employees 2 Years Ago.

According to Bloomberg, Best Buy's AI chatbots will handle customer inquiries for basic requests, like order delivery and scheduling. The bots will take some of the workload from human Best Buy employees working in stores and at call centers, though it's unclear if jobs will be impacted. The AI will start rolling out "in the coming months."

Mercedes, meanwhile, is working on an AI chatbot to add to its smart sales assistant, while IHG Hotels & Resorts is developing a vacation planning bot to enhance its mobile app, according to Engadget.

Home security company ADT is also building an AI customer service agent to help customers set up its products, per the same report.

AI has already impacted a variety of industries, with buy-now-pay-later company Klarna stating in February that its AI chatbot "is doing the equivalent work of 700 full-time [customer service] agents."

On the financial side, JPMorgan CEO Jamie Dimon mentioned in a letter to shareholders on Monday that AI could augment "virtually every job."

Related: A New AI Startup from Unicorn Founders Wants Businesses to Know Their 'Worth'

AI-centered startups have seen an interest in funding, with a February report showing that 44% of all the new billion-dollar-plus valued companies that came on the scene last year focused on AI and machine learning.

However, it hasn't been all positive news for Google's AI efforts. In February, the tech giant took down its Gemini AI image generator after users noted that the AI placed people of color in historically inaccurate contexts.

The image generator is still not back up.

In March, news leaked of private talks between Google and Apple about bringing Google's AI features to the iPhone.

Google's Cloud Next conference runs until Thursday.

Related: Apple Is Reportedly in Negotiations to Build Google's Gemini AI Into iPhone Features

Sherin Shibu

Entrepreneur Staff

News Reporter

Sherin Shibu is a business news reporter at Entrepreneur.com. She previously worked for PCMag, Business Insider, The Messenger, and ZDNET as a reporter and copyeditor. Her areas of coverage encompass tech, business, strategy, finance, and even space. She is a Columbia University graduate.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Science & Technology

101 Small Business Ideas to Match Your Personality, Investment, Skills & Goals

Still stuck on what biz to start? Use AI to uncover 101 custom ideas aligned with your skills, values & lifestyle—plus a 90-day roadmap to launch with clarity.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Side Hustle

She and Her Sister Started a Side Hustle to Help People Elevate Their Homes — Now Their Brand Pulls In Hundreds of Millions: 'Get to Work'

When Lee Mayer moved from New York City to Denver, Colorado, she wanted to find an affordable, fun way to decorate her home.

Growing a Business

Why Storytelling (Not Selling) Is Your Most Powerful Branding Tool

A thought leader is a sum of their stories. Learn why sharing your unique thoughts, feelings and perspectives can help you stand apart from other experts in your field.

Business Solutions

Access 25 Hours of AI Training for Less Than $20

This e-degree gives you hands-on AI training that's perfect for entrepreneurs wearing many hats.

Starting a Business

How to Build a Side Hustle That Stands on Its Own — Without Burning Out

Ready to take your side hustle to the next level? This article shows you how to turn it into its own unique brand that gets noticed and grows on its own.