📺 Stream EntrepreneurTV for Free 📺

JP Morgan Chase Is Launching a ChatGPT-Like Service to Help People With Their Investments The company applied for a trademark called IndexGPT.

By Madeline Garfinkle

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Isabelle OHara | Shutterstock

The widespread popularity of ChatGPT has prompted other big companies like Google to launch their own AI services to compete. However, it's not just tech companies entering the AI race.

JP Morgan Chase is developing a "ChatGPT-like" service that will use artificial intelligence to help customers select investments, CNBC reported.

According to a filing in New York, JP Morgan applied to trademark the product "IndexGPT." The service will use artificial intelligence and cloud computing software to analyze and select securities "tailored to customer needs," the filing states.

Related: Microsoft Revealed Major AI Updates at Its Developer Conference — Here's What You Need to Know

While it's unclear when the product will launch, the trademark could signal that it might be in the near future.

"Companies like JP Morgan don't just file trademarks for the fun of it," Josh Gerben, a trademark attorney in Washington D.C. told CNBC. "The filing includes a sworn statement from a corporate officer essentially saying, 'Yes, we plan on using this trademark.'"

IndexGPT may also only be one of several AI products in development at JP Morgan. During the company's annual investor conference on Monday, Lori Beer, global technology chief at the company, said that the bank is testing "a number of use cases" for AI technology.

Related: Mike Rowe Says the Dirtiest Jobs Are Safe From the AI Revolution: 'I Haven't Seen Any Plumbing Robots'

"We are actively evaluating opportunities with large language models and see great potential in that space," she added.

Entrepreneur has reached out to JP Morgan for comment.
Madeline Garfinkle

News Writer

Madeline Garfinkle is a News Writer at Entrepreneur.com. She is a graduate from Syracuse University, and received an MFA from Columbia University. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Growing a Business

The Only Way to Win Over Customers Is to Become Their First Choice. Here's How to Do It.

The best businesses focus their customer experience programs on doing the things that delight customers and put them ahead of their competition. Here are three little secrets to achieving this goal.

Business News

AI Is Transforming Drug Matching for Cancer, Rare Diseases — Here's How

One AI pharmaceutical startup works backward, starting from drugs already on the market.

Business News

A First-of-Its-Kind Flamethrower Robot Dog That Blasts 30-Foot Flames Is Now Available to the Public

Thermonator builds on existing technology — with a fiery twist. What could go wrong?

Business Solutions

Expand Your Business' Reach with This AI E-Book Generator for $25

Powered by intuitive AI, this tech enables you to easily create e-books that could generate income online.

Employee Experience & Recruiting

How Empathy-Based Leadership Can Transform Your Teams and Businesses

Empathy-based leadership is increasingly recognized as a valuable approach in the business world, where traditional strategic plans often fall short.