'Bar Tab Was Almost 80%': Restaurant Slams Well-Known Columnist After He Goes Viral For Claiming His Meal Cost $78 A photo of a burger and fries from 1911 Smokehouse BBQ at Newark Airport went viral for its alleged price, but the restaurant says the man didn't factor in his many alcoholic drinks.

By Emily Rella

Airport food is notoriously known for being overpriced, but one man is going viral after claiming that a burger, fries, and a drink cost him $78 at Newark Liberty International Airport.

New York Times columnist David Brooks, 62, snapped a photo of his meal and posted it to X where it has been viewed 34.8 million times.

"This meal just cost me $78 at Newark Airport," he wrote. "This is why Americans think the economy is terrible."

Commenters on the platform wondered how was possible, and questioned whether or not Brooks was being truthful — and what he could've been drinking to bump up the price that high.

Brooks had dined at 1911 Smokehouse BBQ at Newark Airport, which also has a location, 1911 Smoke House Barbeque, in Trenton, New Jersey. The company saw the viral post and responded to their official Facebook page to share with readers that 80% of his bill was alcohol.

"Looks like someone was knocking back some serious drinks - Bar tab was almost 80% and he's complaining about the cost of his meal," the restaurant quipped. "Keep drinking buddy - we get paid off everything."

Naturally, Facebook users were in stitches over the restaurant's response.

"You have my business next time I come through," one person wrote. "Thanks for the laugh."

Related: 'That Cannot Be Right': McDonald's in Connecticut Goes Viral For $18 McNuggets, Burgers

"You want fries with that whiskey," another joked.

Brooks has not yet commented again on his original post.

Scheduled prior to the viral post, on December 4, Greater Trenton will be recognizing Executive Chef Reggie Hallett of Trenton's 1911 SmokeHouse BBQ with this year's Business Impact Award.

Emily Rella

Entrepreneur Staff

Senior News Writer

Emily Rella is a Senior News Writer at Entrepreneur.com. Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Editor's Pick

Related Topics


This Simple USB Device Turns TVs into an Art Gallery for $39.99

It's compatible with smart TVs and other digital frames.


4 Marketing Budget Hacks That Will Boost Your Business in 2024

Use these tried and true tips to create a marketing budget that really moves the needle on your success in the upcoming year.

Business News

'Are These Big 12 Refs?': Dr Pepper College Football Halftime Giveaway Goes Wrong After Counting Error

The Internet served as the ultimate instant replay during the Dr. Pepper Halftime Tuition Giveaway on Saturday as the refs appeared to blow the call.


How to Create a Winning Pitch for Your Digital Platform

Zach Barney, the founder of Mobly, explains how he created a successful pitch for his big shot at glory on "Entrepreneur Elevator Pitch."


This 19-Year-Old College Student's Invention Relieves Migraines -- and His Pitch Landed a $10,000 Investment

On this episode of the "Post-Pitch Podcast," David Fleming explains the development of his health product, and how he created a pitch that blew investors' minds.