Taco Bell Slammed With Lawsuit Over 'Especially Concerning' Advertisements, Allegedly Deceiving Customers The class action lawsuit claims the chain is advertising more than they deliver.

By Emily Rella

Taco Bell may not be letting its customers Live Más according to a new class action lawsuit — the chain is allegedly doing the opposite by doling out less than promised on two popular menu items.

The lawsuit, filed on Monday in New York Court by Frank Siragusa, alleges that Taco Bell misled customers through "unfair and deceptive trade practices" by providing a much lower amount of beef and cheese in its Crunchwrap Supreme and Grande Crunchwrap menu items.

Photos provided by Siragusa (and embedded in the lawsuit), show Taco Bell advertisements next to photos of the food that he actually received — significantly less filled and smaller inside than the company displays.

"Taco Bell's advertisements for the Overstated Menu Items are unfair and financially damaging to consumers as they are receiving a product that is materially lower in value than what is being promised," the lawsuit reads. "Taco Bell's actions are especially concerning now that inflation, food, and meat prices are very high and many consumers, especially lower income consumers, are struggling financially."

Other menu items mentioned are the Vegan Crunchwrap and the Mexican Pizza.

The suit is seeking $5 million and believes that compensation is entitled to "all persons or entities that purchased a Crunchwrap Supreme®, Grande Crunchwrap®, Vegan Crunchwrap®, Mexican Pizza, or Veggie Mexican Pizza, from a Taco Bell, located in the state of New York" from July 31, 2020, through the final deposition of the case.

Last month, Taco Bell won a lawsuit against competitor chain Taco John's, which owned the trademark to the phrase "Taco Tuesday." The phrase is no longer trademarked.

Taco Bell is owned by Yum! Brands, which also oversees fellow fast food chains, KFC and Pizza Hut.

Yum! Brands was up around 11% in a one-year period as of Tuesday afternoon.

Emily Rella

Entrepreneur Staff

Senior News Writer

Emily Rella is a Senior News Writer at Entrepreneur.com. Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Editor's Pick

Related Topics

Business News

Opening a New McDonald's Franchise Will Be More Expensive in 2024

Starting January 1, franchise royalty fees will rise from 4% to 5% for new locations in the U.S. and Canada.

Business News

'Bar Tab Was Almost 80%': Restaurant Slams Well-Known Columnist After He Goes Viral For Claiming His Meal Cost $78

A photo of a burger and fries from 1911 Smokehouse BBQ at Newark Airport went viral for its alleged price, but the restaurant says the man didn't factor in his many alcoholic drinks.

Money & Finance

Want to Become a Millionaire? Follow Warren Buffett's 4 Rules.

Too many entrepreneurs are counting too heavily on a company exit for their eventual 'win.' Do this instead.

Business News

Here's the Secret to Growing Your Small Business, According to Execs at UPS, Airbnb, Mastercard, and Other Big Brands

These 10 executives work at big companies, overseeing programs that help small business. Here's the advice they wish all small business owners were getting.

Business News

Is Your Relationship With Your Work at a Breaking Point? You're Not Alone, Survey Finds

In a new survey by HP, 83% of unhappy workers said they are willing to earn less to be happier at their job.

Business News

'An Absolute Prize': Rare Great Depression $10,000 Bill Sells For Nearly $500,000

The $10,000 bill is from 1934 and was never in circulation.