Walmart Is Launching Their Amazon Prime Rival Service on Sept. 15 Subscribing to the $98 Walmart+ membership guarantees unlimited free deliveries, fuel discounts, and Scan & Go for touch-free in-store shopping.

By Matthew Humphries

This story originally appeared on PC Mag

Walmart | Getty Images

Amazon is set to face some fresh competition to its $119-per-year Prime subscription later this month when Walmart launches a $98 rival.

The new membership program, Walmart+, arrives on Sept. 15 for either $98 per year or $12.95 per month after an initial 15-day trial. In return for your cash, Walmart is offering unlimited free deliveries on orders over $35, with over 160,000 items available for same-day delivery.

Some Walmart customers may already be paying for this service as it was previously known as Delivery Unlimited, but "subscribers will automatically become Walmart+ members" later this month, Walmart says.

Other member benefits include fuel discounts of up to 5 cents per gallon available from nearly 2,000 Walmart, Murphy USA, and Murphy Express fuel stations. Walmart intends to add Sam's Club fuel stations to the discount scheme in the near future. There's also a feature in the Walmart app set to be unlocked called Scan & Go. It allows you to scan items as you walk around Walmart allowing for a quick and touch-free payment process when you're done.

"We are a company committed to meeting our customers' needs," said Janey Whiteside, Chief Customer Officer at Walmart. "Customers know they can trust us and depend on us, and we've designed this program as the ultimate life hack for them. Walmart+ will bring together a comprehensive set of benefits where we see the greatest needs from our customers and where our scale can bring solutions at an unprecedented value."

Walmart is keen to point out that the membership benefits are in addition to the existing benefits customers enjoy including curbside pickup, NextDay delivery, and two-day delivery. The company also refers to the Walmart+ benefits as an "initial list," suggesting there are plans to keep building on the reasons to subscribe once it's up and running. Perhaps lowering that $35 free delivery barrier should be one of the first improvements it considers.

Matthew Humphries

Senior Editor

Editor's Pick

Related Topics

Business News

Costco Is Now Offering an Additional Exclusive Perk to Members in All 50 States

Members can now access discounted outpatient medical care through a partnership with healthcare startup Sesame.

Business News

8 People Hospitalized on JetBlue Flight Headed to Florida Due to Turbulence

The turbulent conditions occurred near Jamaica on a flight coming from Ecuador.

Business News

ChatGPT Will Soon Be Able to Speak, Listen and Have Instant Conversations

Open AI announced updates to the AI technology arriving in the next two weeks.

Business News

These Are the Most (And Least) Happy States in the U.S. 2023, According to a New Report

Utah was found to be the happiest state in the country, while West Virginia was the least.

Business News

Taylor Swift Reportedly Pays All Restaurant-Goers' Checks to Clear Out Restaurant For Her and NFL Star Travis Kelce

The star was spotted at Arrowhead Stadium for the Kansas City Chiefs game Sunday night alongside Kelce's mother.

Business News

'I Am Blessed': Woman Finds $100,000 Forgotten Powerball Ticket While 'Going Through Papers'

The 75-year-old retiree from Virginia plans to deposit the money directly to her bank account.