Home Automation Company Keus Raises INR 100CR The round was led with Rs 80 crore by OAKS Consumer Fund, a mid-market PE fund while the company's founders, Brijesh Chandwani and Subram Kapoor, participated in the round for the balance amount.

By Kavya Pillai

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Smart Home Company Keus

Smart home automation player Keus Smart Home has raised Rs 100 crore from private equity investor OAKS Asset Management, the company announced on Monday. The round was led with Rs 80 crore by OAKS Consumer Fund, a mid-market PE fund while the company's founders, Brijesh Chandwani and Subram Kapoor, participated in the round for the balance amount.

Subram Kapoor, Executive Director and Founder of Keus Smart Home, says, "Keus products are all about design thinking based deep innovation, converging with an ethos of operational excellence and customer service. This round of funding will position Keus as a vanguard in the smart home automation space." Keus said it is the largest amount invested in the smart home automation segment in India by any player and will use the capital to launch new experience centers in Delhi NCR, Bengaluru, Pune, and Mumbai, expanding to Tier I & II cities. In addition, the funds will be used to develop new product offerings in home automation and lighting and strategically position the brand in the premium homes segment.

Keus Smart Home is a leading innovator in home automation, spearheading the shift from unorganized to organized players in the smart home automation landscape in India. Keus operates at the intersection of sleek design, cutting edge technology and luxury living and is on a mission to elevate the living experience of premium and luxury spaces, by delivering a seamless and unrivaled smart home experience.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Related Topics

Leadership

International Security Firm Welcomes Female India Native to an Essential Leadership Position

Yasmin Brar has been appointed as the Operations Strategy Director, a role that underscores the company's commitment to innovation, expansion, and strategic management

Business News

Want to Start a Billion-Dollar Business? Look to These Two Industries, Which Have the Most Unicorn Growth

During a tough fundraising year overall last year, the value of cybersecurity and AI unicorns saw double-digit growth.

Science & Technology

How Can Marketers Use ChatGPT? Here Are the Top 11 Uses.

With the recent developments in AI and the popularity of ChatGPT, you may want to integrate AI into your marketing practices. Find out how.

Marketing

5 Ways ChatGPT Will Impact Digital Marketing

ChatGPT is creating ripples across the digital landscape right now. Here are five ways it can benefit your ads, campaigns and marketing strategies.

Business Ideas

55 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Science & Technology

These Are the Top 6 AI Threats to Your Business Right Now

The modern workforce is forever changed by artificial intelligence. If you fail to understand that we will all need to learn AI to some degree, you haven't been paying attention.