
Basecamp Fitness
Fitness studios- 2022 Franchise 500 Rank
-
N/R Not ranked last year
- Initial investment
-
$463K - $825K
- Units as of 2021
-
10 100.0% over 3 years
Here’s what you need to know if you’re interested in opening a Basecamp Fitness franchise.
Forget sweating to the oldies—there's a new workout in town! Basecamp Fitness was founded by Nick Swinmurn in 2013. Swinmurm then turned an intense workout based on martial arts into a studio experience for the community. Self Esteem Brands owns Basecamp Fitness.
In 2013, the first studio opened to clients in Burlingame, California. Basecamp Fitness began franchising in 2019 and there are now multiple locations spread across San Francisco, Los Angeles, and Minneapolis. Their process involves consistent cardio and weight training in an effort to keep the entire body in shape.
Why You May Want to Open a Basecamp Fitness Franchise
Basecamp Fitness uses the high-intensity interval training (HIIT) method to get its clients to achieve a high-impact workout. HIIT consists of 35-minute interval cycles that rotate between ground exercises and air bike routines that provide a heart-pumping exercise routine.
This workout program is one of the fastest and most efficient workout regimens in the current market, so you may gain motivated clientele once you open your franchise doors. Basecamp Fitness franchises are usually community-based and may allow clients to get to know each other in the studio and during various community events.
What Might Make Basecamp Fitness a Good Choice?
Basecamp Fitness may offer retail attachment to its members. As a franchisee, you may be allowed to sell yoga apparel from high-end manufacturers, supplements, and CBD enhancements to your studio members. This could supplement revenue generated from the studio.
Self Esteem Brands typically offers world-class support through marketing, training, finance, and real estate assistance. This franchise usually provides its franchisees with constant training and marketing support. Basecamp Fitness is also what's often considered a turnkey business. Essentially, you might be ready to open your doors soon after you sign up for the franchise.
To be a part of the Basecamp Fitness team, you should be financially ready for an initial investment made up of a franchise fee and other startup costs. In addition, you should prepare yourself for ongoing fees that will consist of royalty, advertising, and potential renewal fees.
Basecamp Fitness may offer a discount off the franchise fee to veterans.
How To Start a Basecamp Fitness Franchise
If you're interested in opening a Basecamp Fitness franchise, make sure it is the right opportunity for you. An ideal franchisee with Basecamp Fitness is someone who takes charge, pushing themselves to the limit every chance they get. Does this sound like you?
During the process, potential franchisees usually have an opportunity to speak with company representatives and existing Basecamp Fitness team members. This may be the perfect chance to ask questions about their experiences and your planned studio spot. After all, location is key.
Will your franchise have access to people interested in full-body, fierce workouts? You'll want to analyze the competition in your local fitness market to find out. Basecamp Fitness is open to expanding both domestically and internationally. By the time you're ready to open, your business may be toned and ready to thrive!
Company Overview
About Basecamp Fitness
- Industry
- Personal-Care Businesses
- Related Categories
- Fitness
- Founded
- 2013
- Parent Company
- Self Esteem Brands
- Leadership
- Chuck Runyon, CEO
Franchising Overview
- Franchising Since
- 2019 (3 years)
- # of employees at HQ
- 250
- Where seeking
-
This company is seeking new franchisees throughout the US.
This company is seeking new franchisees worldwide.
- # of Units
- 10 (as of 2021)
Franchisor Information
Information for Franchisees
Here’s what you need to know if you’re interested in opening a Basecamp Fitness franchise.
Financial Requirements & Ongoing Fees
Here’s what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.
- Initial Franchise Fee
- $42,500
- Initial Investment
- $462,929 - $825,359
- Net Worth Requirement
- $500,000
- Cash Requirement
- $250,000
- Veteran Incentives
- $2,500 off franchise fee
- Royalty Fee
- 8%
- Ad Royalty Fee
- 2%
- Term of Agreement
- 5 years
- Is franchise term renewable?
- Yes
Financing Options
Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.
- Third Party Financing
- Basecamp Fitness has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll
Training & Support Offered
Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.
- On-The-Job Training
- 15-25 hours
- Classroom Training
- 53 hours
- Ongoing Support
-
Purchasing Co-opsNewsletterMeetings & ConventionsToll-Free LineGrand OpeningOnline SupportSecurity & Safety ProceduresLease NegotiationField OperationsSite SelectionProprietary SoftwareFranchisee Intranet Platform
- Marketing Support
-
Co-op AdvertisingAd TemplatesNational MediaRegional AdvertisingSocial MediaSEOWebsite DevelopmentEmail MarketingLoyalty Program/App
Operations
Additional details about running this franchise.
- Is absentee ownership allowed?
- No
- Can this franchise be run from home/mobile unit?
- No
- Can this franchise be run part time?
- No
- Are exclusive territories available?
- Yes
Want to stay updated on the latest franchise news?
Never miss a beat when you sign up to receive our newsletter.
We care about the protection of your data. Read our Privacy Policy
Related Franchises
Are you eager to see what else is out there? Browse more franchises that are similar to Basecamp Fitness.
Related Franchise Content
Catch up on the latest franchise news, trends, and more.
The Pandemic Created 'Childcare Deserts,' and This Bilingual Education Company Is Stepping In to Fill the Void
Canadian brand Maple Bear had been eyeing expansion to the U.S. for a while, but changing demographics during the pandemic finally made the time right.
One-Two Punch: She Opened One of the First Mayweather Boxing Franchises, and Then the Pandemic Hit
Kathy Davis knows the meaning of rolling with the punches.
McDonald's to Exit Russia for Good: 'We Can No Longer Keep the Arches Shining There.'
After 30 years and over 800 stores, McDonald's has decided to leave Russia for good following its temporary closure of stores amidst conflict with Ukraine.
The Role and Responsibilities of a Franchisee, Defined
The Yin to the Franchisor's Yang, franchisees are essential to the functionality of the business model.
Jon Taffer on Communication, Marketing and Consistency in Franchising
'Entrepreneur' editor-in-chief Jason Feifer sat down with 'Bar Rescue' host Jon Taffer to discuss his new book, 'The Power of Conflict,' in which he shares illuminating insights on running a business, maintaining consistency in franchising and where to put your money when it comes to marketing.
Four Years Ago, This Chick-Fil-A Started Paying $17 An Hour. It Transformed the Business.
Back in 2018, Eric Mason made headlines when he began paying his employees a "living wage." On this side of the great recession, his experience could be a roadmap for other fast food franchises.