2022 Franchise 500 Rank
N/R Not ranked last year
See the Full List
Initial investment
$436K - $846K
Units as of 2022
14 133.3% over 3 years

Company Overview

About Basecamp Fitness

Related Categories
Fitness , Personal-Care Businesses
Parent Company
Self Esteem Brands
Chuck Runyon, CEO
Sponsored Content

More from Basecamp Fitness

About the Basecamp Fitness Franchise

Basecamp Fitness is an innovative boutique fitness franchise merging high-intensity interval training and technology to help members become their strongest selves. Founded with mixed-martial arts training and functional fitness in mind, our revolutionary workout gives entrepreneurs like you the unique opportunity to introduce something electrifying to your market. We’re looking for experienced operators with a proven track record and a growth-minded approach to business to help us create happier, healthier communities everywhere.

Why Members Choose Basecamp Fitness

At Basecamp Fitness, we knew there was a better way to work out—one that helps members burn more calories in less time so even the busiest bodies can fit gym sessions into their schedules. Our high-intensity interval training method can be completed in just 35 minutes and enables members to burn up to 400 - 600 calories.

  • Fast, efficient 35-minute classes fit into every member’s day
  • HIIT method with 60 second cardio & strength intervals
  • App and smartwatch integration to set goals and track performance
  • Inspired by the training methods of mixed martial arts athletes
  • Method researched at prestigious University of California Los Angeles
  • HIIT is the most popular boutique fitness category
  • Functional movements developed to be gentler on the body

Why You’ll Love the Business Model

Basecamp Fitness is a future-minded franchise continually developing our offerings to keep your business competitive. Here’s how we help you take advantage of benefits that position you to thrive.

  • Boutique fitness is the fastest growing segment in the fitness industry and HIIT is the leading category
  • Efficient 35-minute classes mean you can hold more classes and serve more members in a day
  • Premium classes come at premium pricing and boutique fitness has the highest average monthly membership and per-class costs
  • Basecamp Fitness studios fit into an economical 2,500 – 4,500 sq.ft., simplifying the real estate process and reducing overhead
  • Diversify your revenue streams with retail opportunities with premium products members love
  • Best-in-class technology has been proven to improve member loyalty
  • Member of Self Esteem Brands, leader in the global fitness industry and home to best-in-class wellness brands like Anytime Fitness, The Bar Method, and Waxing the City

Our Ideal Candidates are Leaders Like You

Basecamp Fitness franchise owners are leaders with a knack for business and a competitive streak. They never settle for good enough and want to be the best fitness franchise in their markets.

  • Franchise or business operations experience
  • Experience or significant interest in the fitness, health and wellness category
  • Desire to own multiple locations and build out market
  • Collaborative team player with a coach’s mindset

Franchising Overview

Franchising Since
2019 (3 years)
# of employees at HQ
Where seeking

This company is seeking new franchisees throughout the US.

# of Units
14 (as of 2022)

Franchisor Information

Corporate Address
111 Weir Dr.
Woodbury, MN 55125

Information for Franchisees

Here’s what you need to know if you’re interested in opening a Basecamp Fitness franchise.

Financial Requirements & Ongoing Fees

Here’s what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee
Initial Investment
$435,878 - $846,132
Net Worth Requirement
Cash Requirement
Veteran Incentives
$2,500 off franchise fee
Royalty Fee
Ad Royalty Fee
Term of Agreement
5 years
Is franchise term renewable?

Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing
Basecamp Fitness has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training
15-25 hours
Classroom Training
53 hours
Ongoing Support
Purchasing Co-ops
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Lease Negotiation
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
Marketing Support
Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social Media
Website Development
Email Marketing
Loyalty Program/App


Additional details about running this franchise.

Is absentee ownership allowed?
Can this franchise be run from home/mobile unit?
Can this franchise be run part time?
Are exclusive territories available?

Additional Rankings

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The information on this page is not intended as an endorsement or recommendation of any particular franchise by Entrepreneur Media. Our franchise listings and rankings are solely research tools you can use to compare franchise operations. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise. That should include reviewing the franchisor's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees.
Updated: February 8th, 2021