- 2021 Franchise 500 Rank
N/R Not ranked last year
- Initial investment
$40K - $81K
- Units as of 2020
21 4.5% over 3 years
About Blue Moon Estate Sales
More from Blue Moon Estate Sales
Blue Moon Estate Sales was established in 2009 with a mission to set new standards in an unregulated industry. The need for an estate sale typically comes about during a particularly stressful point in a person’s life. They may be moving, downsizing or managing a loved one’s belongings. Our ultimate goal is to efficiently minimize that stress and maximize results.
Helping people is what motivates us, and we pride ourselves on providing excellent service to both our clients and customers. Estate sales are a big undertaking, and we have it down to a science. The foundation that we have built supports a trustworthy, reproducible business model proven to result in great sales, loyal customers and successful franchisees.
Why Invest in an Estate Sale Franchise?
A Blue Moon Estate Sales franchise provides a tremendous opportunity in a growing, in-demand industry. For years, estate sales have been run by small, unregulated companies with varied results. Our experience, continued education and commitment to service excellence have solidified us as leaders in the markets we occupy. With millions of Baby Boomers in need of estate liquidation services, there has never been a more opportune time to start a career in this industry.
- This is a recession-resistant, billion-dollar industry.
- 10,000 Baby Boomers reach retirement age every day.
- Many are in need of downsizing possessions.
Today’s families are much smaller, and own a lot more stuff - often more than can be reasonably passed down to loved ones.
By taking advantage of Blue Moon’s complete market support, comprehensive training and reliable strategies, franchise owners can expect a high return on investment in one to two years, as well as a steady increase in returns annually.
What Makes Blue Moon Stand Out?
Very few companies exist in this franchise segment. We were the first to focus purely on estate sales, and we continue to stand out. Blue Moon has:
- A low start-up cost
- Large, protected territories
- Minimal Inventory
- A low investment with bang for your buck
- Brand confidence and recognition
- A loyal following of return customers
- An extensive web presence
- A friendly, supportive staff
- A proprietary digital platform
Our highly-scalable, home-based business model requires minimal space to store supplies and provides significant advantages, including:
- Flexible work hours
- No accounts receivable
- A loyal, direct-pay customer base
- Effective, multi-channel marketing
- A proven sale management process
- A proven client intake process
At Blue Moon, we believe in going into business for yourself but not by yourself. With us, you will receive:
- Comprehensive, hands-on training
- Ongoing educational resources
- Franchisee website maintenance
- Specialized support from a team of experts
- 24/7 access to a private community of peers
- Sister brand networking and referral opportunities
- Annual conferences
- National accounts
The Ideal Blue Moon Estate Sales Owner
Running estate sales is fast-paced, fun and a lot of work. We seek those who are energetic and ready to succeed. Whether it’s through a love of history, resale, collectibles, antiques, art or vintage items, a passion for this business is key. It is also important to remember that our clients are often experiencing stress that comes along with major life changes. With this in mind, our ideal candidate has:
- Exceptional ethics
- High energy and drive
- Strong communication skills
- Respect and compassion for others
- A willingness to follow a proven system
- A passion for the industry
- A business mindset
Learn more today about kickstarting a unique, rewarding career as a Blue Moon Estate Sales franchise owner.
- Franchising Since
- 2013 (8 years)
- # of employees at HQ
- # of Units
- 21 (as of 2020)
Information for Franchisees
Here’s what you need to know if you’re interested in opening a Blue Moon Estate Sales franchise.
Financial Requirements & Ongoing Fees
Here’s what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.
- Initial Franchise Fee
- $19,500 - $49,500
Definition: The initial fee paid to a franchisor to join their system
What you need to know: Found in Item 5 of the FDD, this may be a flat fee, or may vary based on territory size, experience, or other factors.The franchise fee is an up-front (one-time) cost that a new franchisee pays to the franchisor. This fee is usually due at the signing of the franchise agreement and covers the right to use the franchisor's trademarks, name, and related business systems.
- Initial Investment
- $39,840 - $80,850
Definition: The total amount necessary to begin operation of the franchise
What you need to know: The initial investment includes the franchise fee, along with other startup expenses such as real estate, equipment, supplies, business licenses, and working capital. This is outlined in a chart in Item 7 of the FDD, showing a range of possible costs from low to high.
- Cash Requirement
Definition: The minimum liquid capital you must have available in order to qualify to become a franchisee of this company.
- Veteran Incentives
- 15% off franchise fee
Definition: A discount or other incentive offered to military veterans who buy a franchise with this company.
- Royalty Fee
Definition: A ongoing fee paid to the franchisor on a regular basis.
What you need to know: Most franchisors require franchisees to pay an ongoing royalty fee, which is detailed in Item 6 of the FDD. This fee is typically a percentage of weekly or monthly gross sales, but may also be a flat weekly, monthly, or annual fee.
- Ad Royalty Fee
Definition: An going fee paid to the franchisor on a regular basis to support advertising or marketing efforts.
What you need to know: This may also be called advertising fee, marketing fee, brand fund fee, and more, but the basic purpose is the same-- to support promotion of the brand systemwide. As with the royalty fee, it is detailed in Item 6 of the FDD, and can be a percentage of weekly or monthly gross sales or a weekly, monthly, or annual fee.
- Term of Agreement
- 5 years
Definition: The length of time your franchise agreement will last.
What you need to know: Franchise terms are typically anywhere from 5 to 20 years in length, but are sometimes instead dependent on factors such as the term of your lease. Once your term is up, you may have the option to renew your agreement, typically for a smaller fee than the original franchise fee.
- Is franchise term renewable?
Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.
- Third Party Financing
- Blue Moon Estate Sales has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory
Training & Support Offered
Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.
- On-The-Job Training
- 55 hours
- Classroom Training
- 40 hours
- Additional Training
- Peer coaching
- Ongoing Support
Purchasing Co-opsNewsletterMeetings & ConventionsGrand OpeningOnline SupportSecurity & Safety ProceduresField OperationsProprietary SoftwareFranchisee Intranet Platform
- Marketing Support
Ad TemplatesSocial MediaSEOWebsite DevelopmentEmail MarketingLoyalty Program/App
Additional details about running this franchise.
- Is absentee ownership allowed?
Definition: Absentee ownership means that the franchisee does not actively work in the franchise business or manage day-to-day operations.
- Can this franchise be run from home/mobile unit?
Definition: The business can be run from your home and/or a vehicle, and it is not necessary to have a retail facility, office space, or warehouse.
- Can this franchise be run part time?
Definition: This business can be run by the owner on a part-time basis (less than 40 hours per week) and/or as a side business; it is not necessary for the business to be open/run full-time.
- # of employees required to run
- Are exclusive territories available?
Definition: An exclusive territory is a fixed area in which you are given the right to operate and in which no other units of the same franchise may be opened.
What you need to know: Territory size may be based on factors such as radius, population size, zip codes, and more. Details can be found in Item 12 of the FDD.
Franchise 500 Ranking History
Compare where Blue Moon Estate Sales landed on this year’s Franchise 500 Ranking versus previous years.