2022 Franchise 500 Rank
#491 Not ranked last year
See the Full List
Initial investment
$41K - $86K
Units as of 2022
80 185.7% over 3 years

Company Overview

About Blue Moon Estate Sales

Industry
Services (Other)
Related Categories
Estate Sales, Miscellaneous Services
Founded
2009
Parent Company
Best Life Brands LLC
Leadership
J.J. Sorrenti, CEO
Sponsored Content

More from Blue Moon Estate Sales

Quick Summary

Blue Moon Estate Sales was established in 2009 with a mission to set new standards in an unregulated industry. The need for an estate sale typically comes about during a particularly stressful point in a person’s life. They may be moving, downsizing or managing a loved one’s belongings. Our ultimate goal is to efficiently minimize that stress and maximize results.

Helping people is what motivates us, and we pride ourselves on providing excellent service to both our clients and customers. Estate sales are a big undertaking, and we have it down to a science. The foundation that we have built supports a trustworthy, reproducible business model proven to result in great sales, loyal customers and successful franchisees.

Blue Moon - Front of a brick house

Why Invest in an Estate Sale Franchise?

A Blue Moon Estate Sales franchise provides a tremendous opportunity in a growing, in-demand industry. In 2021, 6.5 million existing homes were sold in the United States. For years, estate sales have been run by small, unregulated companies with varied results. Our experts train franchisees extensively on the ins and outs of successful marketing, acquiring new business and conducting sales. With millions of baby boomers in need of estate liquidation services, there has never been a more opportune time to start a career in this industry.

  • This is a billion-dollar industry.

  • In 2019, estate sale companies conducted an average of 31 sales per year.

  • 10,000 Baby Boomers reach retirement age every day.

  • Many are in need of downsizing possessions.

Today, families are much smaller and own a lot more stuff—often more than can be reasonably passed down to loved ones.

By taking advantage of Blue Moon’s complete market support, comprehensive training and reliable strategies, franchise owners can expect a high return on investment in one to two years, as well as a steady increase in returns annually.

Blue Moon - Living Room

What Makes Blue Moon Stand Out?

Very few companies exist in this franchise segment. We were the first to focus purely on estate sales, and we continue to stand out. Blue Moon has:

  • A low start-up cost
  • Large, protected territories
  • Minimal inventory
  • A low investment with bang for your buck
  • Brand confidence and recognition
  • A loyal following of return customers
  • An extensive web presence
  • A friendly, supportive staff
  • A proprietary digital platform

Our highly-scalable, home-based business model requires minimal space to store supplies and provides significant advantages, including:

  • Flexible work hours
  • No accounts receivable
  • A loyal, direct-pay customer base
  • Effective, multi-channel marketing
  • A proven sale management process
  • A proven client intake process

At Blue Moon, we believe in going into business for yourself but not by yourself. With us, you will receive:

  • Comprehensive, hands-on training
  • Ongoing educational resources
  • Franchisee website maintenance
  • Specialized support from a team of experts
  • 24/7 access to a private community of peers
  • Sister brand networking and referral opportunities
  • Annual conferences
  • National accounts
Blue Moon Estate Sales Owners

The Ideal Blue Moon Estate Sales Owner

Running estate sales is fast-paced, fun and a lot of work. We seek those who are energetic and ready to succeed. Whether it’s through a love of history, resale, collectibles, antiques, art or vintage items, a passion for this business is key. It is also important to remember that our clients are often experiencing stress that comes along with major life changes. With this in mind, our ideal candidate has:

  • Exceptional ethics
  • High energy and drive
  • Strong communication skills
  • Respect and compassion for others
  • A willingness to follow a proven system
  • A passion for the industry
  • A business mindset

Learn more today about kickstarting a unique, rewarding career as a Blue Moon Estate Sales franchise owner.

Franchising Overview

Franchising Since
2013 (9 years)
# of employees at HQ
37
Where seeking

This company is seeking new franchisees in the following US states: Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Iowa, Idaho, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, North Carolina, Nebraska, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Vermont, Wisconsin, West Virginia, Wyoming

# of Units
80 (as of 2022)

Franchisor Information

Corporate Address
900 Wilshire Dr., #102
Troy, MI 48084

Information for Franchisees

Here’s what you need to know if you’re interested in opening a Blue Moon Estate Sales franchise.

Financial Requirements & Ongoing Fees

Here’s what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee
$19,500 - $52,000
Initial Investment
$40,590 - $85,525
Net Worth Requirement
$100,000
Cash Requirement
$50,000
Veteran Incentives
20% off franchise fee
Royalty Fee
5%/7.5%
Ad Royalty Fee
1%
Term of Agreement
10 years
Is franchise term renewable?
Yes

Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing
Blue Moon Estate Sales has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training
20 hours
Classroom Training
72.5 hours
Additional Training
Peer coaching
Ongoing Support
Purchasing Co-ops
Newsletter
Meetings & Conventions
Grand Opening
Online Support
Security & Safety Procedures
Field Operations
Proprietary Software
Franchisee Intranet Platform
Marketing Support
Ad Templates
Social Media
SEO
Website Development
Email Marketing
Loyalty Program/App

Operations

Additional details about running this franchise.

Is absentee ownership allowed?
No
Can this franchise be run from home/mobile unit?
Yes
Can this franchise be run part time?
No
# of employees required to run
5-15
Are exclusive territories available?
Yes

Franchise 500 Ranking History

Compare where Blue Moon Estate Sales landed on this year’s Franchise 500 Ranking versus previous years.

Additional Rankings

Curious to know where Blue Moon Estate Sales ranked on other franchise lists? Find out below.

Want to stay updated on the latest franchise news?

Never miss a beat when you sign up to receive our newsletter.

We care about the protection of your data. Read our Privacy Policy

Related Franchise Content

Catch up on the latest franchise news, trends, and more.

Meet the Women Behind Some of McDonald's Most Iconic (And Essential) Ingredients—And How They're Setting New Standards

The manufacturers of McDonald's essential ingredients know how to deliver quality and inspire change.

16 Franchise Podcasts for the Entrepreneurial-Minded

Looking for advice and insights? Give these franchising podcasts a listen.

Jeff Cheatham

Check Out Entrepreneur's Top-Ranked Restoration Franchises in 2022

These business models are designed for franchisees to come to the rescue

Jeff Cheatham

For First-Time Franchisees: Think Like a Multi-Unit Franchisee From the Start

Thinking big is a catalyst for better decisions and outcomes. Here's why.

Alicia Miller

Is Franchising Right for You? Here Are 4 Questions to Help You Decide.

Franchising is successful, because it allows people to focus on what their strengths are or could be, which is building and growing their local business.

Ray Titus

Disclaimer
The information on this page is not intended as an endorsement or recommendation of any particular franchise by Entrepreneur Media. Our franchise listings and rankings are solely research tools you can use to compare franchise operations. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise. That should include reviewing the franchisor's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees.
Updated: February 8th, 2021