You can be on Entrepreneur’s cover!

Chili's Is Getting Into the Delivery Business -- For Orders $125 and Up The casual dining chain has taken the rare step of rolling out delivery services, mirroring sister-company Magianno's focus on large parties.

By Kate Taylor

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

littlehotmess.wordpress.com

Chili's is rolling out delivery nationwide—but that doesn't mean you'll be able to get your $10 lunch delivered to your office.

Few major sit-down chains offer delivery services. Adding delivery often necessitates buying delivery trucks, testing that items will still be tasty post-delivery, hiring additional employees and more. However, Chili's is keeping costs at a minimum with a unique take on delivery.

Unlike your local Chinese takeout spot, the minimum order at Chili's is $125. "The core target for delivery is large or bulk food orders," says a Chili's Grill & Bar spokesperson. "During the pilot test, Chili's looked at a number of different minimum options, and this order minimum made the most sense operationally and for guests given the speed, convenience and value of the delivery experience."

The chain is also cutting costs by avoiding third-party delivery companies and having employees use their own cars for delivery.

Chili's has implemented delivery in 468 of its company-owned restaurants across the country. "With more than 800 corporate-owned restaurants, it didn't make sense to roll this initiative to the entire fleet," says a spokesperson. "So within each market, the brand looked at the geography to select prime restaurant locations that could optimize the delivery experience in the surrounding area."

Related: Coca-Cola Splits in Effort to Focus on Franchising

Chili's is focusing their delivery menu on "Party Platters:" snacky offerings such as wings, sliders and fajitas that serve around six. Beverages are sold by the gallon and salad are sold by the party-size bowl. Plates, napkins, utensils and set up are included with the order.

The focus on party-sized offerings draws from Chili's sister-company Maggiano's. Maggiano's started offering delivery in the late 2000s, with similar parameters to Chili's: $125 minimum, focus on party platters and a specialized delivery menu. Maggiano's, however, offers delivery at every location.

In addition to the 800 plus company-owned restaurants, there are 443 franchise-owned Chili's in the United States. Franchises have the option of opting-in to the delivery service, as Chili's company-owned restaurants continue to gather information on the service.

Related: Arby's Expensive Revamp: Two Logos in Two Years

Kate Taylor

Reporter

Kate Taylor is a reporter at Business Insider. She was previously a reporter at Entrepreneur. Get in touch with tips and feedback on Twitter at @Kate_H_Taylor. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Side Hustle

He Took His Side Hustle Full-Time After Being Laid Off From Meta in 2023 — Now He Earns About $200,000 a Year: 'Sweet, Sweet Irony'

When Scott Goodfriend moved from Los Angeles to New York City, he became "obsessed" with the city's culinary offerings — and saw a business opportunity.

Personal Finance

How to Get a Lifetime of Investing Experience in Only One Year

Plus, how day traders can learn a lesson from pilots.

Branding

94% of Customers Say a Bad Review Made Them Avoid Buying From a Brand. Try These 4 Techniques to Protect Your Brand Reputation.

Maintaining a good reputation is key for any business today. With so many people's lives and shopping happening online, what is said about a company on the internet can greatly influence its success.

Travel

Save on Business Travel with Matt's Flight's Premium, Only $80 for Life

This premium plan features customized flight deal alerts and one-on-one planning with Matt himself.

Science & Technology

Here's One Reason Urban Transportation Won't Look the Same in a Decade

Micro-EVs may very well be the future of city driving. Here's why, and how investors can get ahead of it.

Marketing

I Got Over 225,000 Views in Just 3 Months With Short-Form Video — Here's Why It's the New Era of Marketing

Thanks to our new short-form video content strategy, we've amassed over 225,000 video views in just three months. Learn how to increase brand awareness through short-form video content.