The Coffee Beanery
Coffee, tea, sandwiches, salads
The Coffee Beanery
Coffee, tea, sandwiches, salads
About
Founded
1976
Franchising Since
1985 (33 Years)
Corporate Address
3429 Pierson Pl.
Flushing, MI 48433
CEO
JoAnne Shaw
Financial Requirements
Initial Investment ⓘ
$185,000 - $466,500
Net-worth Requirement ⓘ
$300,000
Liquid Cash Requirement ⓘ
$75,000 - $150,000
Ongoing Fees
Initial Franchise Fee ⓘ
$15,000 - $15,000
Ongoing Royalty Fee
4%
Ad Royalty Fee
2%
Financing Options
Veteran Incentives
25% off franchise fee
Support Options
Ongoing Support
Newsletter
Meetings/Conventions
Toll-Free Line
Grand Opening
Online Support
Security/Safety Procedures
Field Operations
Site Selection
Franchisee Intranet Platform
Marketing Support
Ad Templates
National Media
Regional Advertising
Social media
SEO
Website development
Email marketing
Loyalty program/app
On-The-Job Training:
60 hours
Classroom Training:
35 hours
Additional Training:
At opening
Absentee Ownership Allowed
Number of Employees Required to Run:
14 - 17
Bio
With help from her husband, Julius, JoAnne Shaw decided to take a chance. In 1976 she opened The Coffee Beanery, a specialty coffee shop, in Dearborn, Michigan. The company began franchising in 1985.
The Coffee Beanery offers streetfront café franchises, as well as locations in malls, airports, office buildings, hospitals and college campuses across the United States. In 1998 the company opened its first international location in Guam and now offers master franchises in China, Korea and the Middle East.
Cost
Initial Investment: Low - $185,000
High - $466,500
Units
-6.8%-5 UNITS (1 Year)
-10.4%-8 UNITS (3 Years)
Where Seeking Franchisees:
Franchisor is seeking new franchise units throughout the U.S.
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