Denny's Inc.
#9

Initial Investment

LOW: $915,569
HIGH: $2,421,185

Change in Units

-0.4% -6 UNITS (1 Year)
+0.8% +13 UNITS (3 Years)

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Company Profile

Founded

1953

Franchising Since

1963 (53 Years)

Corporate Address

203 E. Main St. Spartanburg, SC 29319

CEO

John Miller

Parent Company

Denny's Inc.

Ticker Symbol

About Denny's Inc.

In 1953, Harold Butler opened Danny's Donuts in Lakewood, California. Six years later, there were 20 shops in the chain and the company changed its name to Denny's. In 1966, the company went public, and in 1977, they introduced the Grand Slam breakfast. Today, Denny's locations serve breakfast, lunch and dinner choices 24 hours a day, 365 days a year. Its corporate headquarters is in Spartanburg, South Carolina.

Financials

Financial Requirements

Initial Investment

$915,569 - $2,421,185

Net-worth Requirement

$1,000,000

Liquid Cash Requirement

$500,000

Ongoing Fees

Initial Franchise Fee

$40,000

Ongoing Royalty Fee

4.5%

Ad Royalty Fee

3%

Financing Options

Denny's Inc. has relationships with third-party sources which offer financing to cover the following: 
franchise fee, startup costs, equipment, inventory

Franchise 500® Rank History

Highest Rank: 7

Lowest Rank: 61

Units (Locations)

Where Seeking Franchisees:
Franchisor is seeking new franchise units throughout the U.S. and in the following regions/states: See List

Operations & Franchisor Support

Training Onsite: 21 days

Training at headquarters: 91 days

Additional Training: At existing Denny's restaurants

Ongoing Support
Purchasing Co-ops
Newsletter
Meetings
Toll-Free Line
Grand Opening
Internet
Security
Field Operations

Marketing Support
Co-op Advertising
Ad Slicks
Regional Media
National Media

Absentee Ownership Allowed

Number of employees required to run: 80

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Disclaimer

The Franchise 500 is not intended to endorse, advertise, or recommend any particular franchise. It is solely a research tool you can use to compare franchise operations. Entrepreneur stresses that you should always conduct your own independent investigation before investing money in a franchise.

Updated: August 19th, 2016

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