Denny's Inc.

Denny's Inc.

Family restaurants
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2021 Franchise 500 Rank
#83 Not ranked last year
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Initial investment
$305K - $2.4M
Units as of 2020
1,679 2.4% over 3 years

Company Overview

In 1953, Harold Butler opened Danny's Donuts in Lakewood, California. Six years later, there were 20 shops in the chain and the company changed its name to Denny's. In 1966, the company went public, and in 1977, they introduced the Grand Slam breakfast. Today, Denny's locations serve breakfast, lunch and dinner choices 24 hours a day, 365 days a year. Its corporate headquarters is in Spartanburg, South Carolina.

About Denny's Inc.

Industry
Food
Founded
1953
Parent Company
Denny's Inc.
Leadership
John Miller, CEO
Ticker Symbol
DENN

Franchising Overview

Franchising Since
1963 (58 years)
# of employees at HQ
300
Where seeking

This company is seeking new franchisees throughout the US.

This company is seeking new franchisees worldwide.

# of Units
1,679 (as of 2020)

Franchisor Information

Corporate Address
203 E. Main St.
Spartanburg, SC 29319

Information for Franchisees

Here’s what you need to know if you’re interested in opening a Denny's Inc. franchise.

Financial Requirements & Ongoing Fees

Here’s what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee
$10,000 - $30,000
Initial Investment
$305,000 - $2,356,618
Net Worth Requirement
$1,000,000
Cash Requirement
$500,000
Royalty Fee
4.5-7%
Ad Royalty Fee
3-3.25%
Term of Agreement
20 years
Is franchise term renewable?
Yes

Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing
Denny's Inc. has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training
91 hours
Classroom Training
16 hours
Additional Training
At existing Denny's restaurants
Ongoing Support
Purchasing Co-ops
Newsletter
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
Marketing Support
Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social Media
Website Development
Email Marketing
Loyalty Program/App

Operations

Additional details about running this franchise.

Is absentee ownership allowed?
No
Can this franchise be run from home/mobile unit?
No
Can this franchise be run part time?
No
# of employees required to run
80
Are exclusive territories available?
Yes

Franchise 500 Ranking History

Compare where Denny's Inc. landed on this year’s Franchise 500 Ranking versus previous years.

Additional Rankings

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Disclaimer
The information on this page is not intended as an endorsement or recommendation of any particular franchise by Entrepreneur Media. Our franchise listings and rankings are solely research tools you can use to compare franchise operations. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise. That should include reviewing the franchisor's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees.
Updated: February 8th, 2021