Denny's Inc.
Family restaurants

Denny's Inc.
Family restaurants

About
Founded

1953

Franchising Since

1963 (57 Years)

Corporate Address

203 E. Main St.
Spartanburg, SC 29319

Leadership

John Miller, CEO

Parent Company

Denny's Inc.

Ticker Symbol

DENN

Financial Requirements
Initial Investment

$305,000 - $2,356,618

Net-worth Requirement

$1,000,000

Liquid Cash Requirement

$500,000

Ongoing Fees
Initial Franchise Fee

$10,000 - $30,000

Ongoing Royalty Fee

4.5-7%

Ad Royalty Fee

3-3.25%

Financing Options

Denny's Inc. has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory

Support Options
Ongoing Support

Purchasing Co-ops

Newsletter

Meetings/Conventions

Toll-Free Line

Grand Opening

Online Support

Security/Safety Procedures

Field Operations

Site Selection

Proprietary Software

Franchisee Intranet Platform

Marketing Support

Co-op Advertising

Ad Templates

National Media

Regional Advertising

Social media

Website development

Email marketing

Loyalty program/app

On-The-Job Training:

91 hours

Classroom Training:

16 hours

Additional Training:

At existing Denny's restaurants

Absentee Ownership Allowed
Number of Employees Required to Run:

80

Bio
In 1953, Harold Butler opened Danny's Donuts in Lakewood, California. Six years later, there were 20 shops in the chain and the company changed its name to Denny's. In 1966, the company went public, and in 1977, they introduced the Grand Slam breakfast. Today, Denny's locations serve breakfast, lunch and dinner choices 24 hours a day, 365 days a year. Its corporate headquarters is in Spartanburg, South Carolina.
Cost
Initial Investment: Low - $305,000 High - $2,356,618
Units

Units (Locations)

Where Seeking Franchisees:

Franchisor is seeking new franchise units worldwide.

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Disclaimer

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Updated: October 17th, 2020