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- 2023 Franchise 500 Rank
#139 Ranked #136 last year
- Initial investment
$520K - $1.2M
- Units as of 2022
126 22.3% over 3 years
Aqua-Tots Swim Schools is an international group of schools that provides swimming lessons to children of all ages. They've been in operation since 1991 and began franchising in 2007. Aqua-Tots Swim Schools has grown to over 100 franchises in the U.S., with several dozen outside the States. They know that the lessons they teach can also be life-saving.
The Aqua-Tots swimming curriculum has been tried, tested, and proven to be effective. There are six programs designed to help children aged 4 months to 12 years old learn how to swim safely. If you have a passion for swimming and promoting childhood safety, it might be time for you to jump on board with Aqua-Tots Swim Schools.
Why You May Want to Start an Aqua-Tots Swim Schools Franchise
It's no secret that the child-focused water safety industry is an important one. Parents are always looking for ways to keep their children safe, and training their little ones how to swim can help prevent tragic pool-side accidents. By opening an Aqua-Tots Swim Schools franchise, you can make an impact while also growing your business.
An Aqua-Tots Swim Schools franchise may be a reliable choice if you're looking for a stable business opportunity. As an industry leader, they strive to offer an exceptional swimming training experience to all their clients. Aqua-Tots Swim Schools has been ranked in Entrepreneur’s Franchise 500 multiple times in recent years. This ranking is based on an evaluation of more than 150 data points in the areas of costs and fees, size and growth, franchisee support, brand strength, and financial strength and stability.
What Might Make an Aqua-Tots Swim Schools Franchise a Good Choice?
To be part of the Aqua-Tots Swim Schools team, you should make sure you’re financially ready for an initial investment made up of a franchise fee and other startup costs. You should also be prepared for ongoing fees, which may include advertising fees, royalty fees, and potential renewal fees. Franchisees will also need to meet the company's set net worth and liquid capital requirements.
While your location will play a key role in attracting customers, you won't have to fight against the seasonal swings that many swimming schools face. All Aqua-Tots Swim Schools facilities have a year-round swimming pool, so you'll be able to stay in business throughout the year.
The company will provide you with all the tools you need to succeed. This includes online training materials, operational, marketing, and construction support.
How To Open an Aqua-Tots Swim Schools Franchise
To begin your journey in opening an Aqua-Tots Swim Schools franchise, you can start by filling out the initial interest form. After that, Aqua-Tots Swim Schools will send you a confidential questionnaire. If you are chosen to continue, you'll have an initial phone call with the development director to see if you're a good fit for the franchise. They'll also send you the Aqua-Tots Swim Schools Franchise Disclosure Document to review.
Next, you'll have a call with the Aqua-Tots Swim Schools executives to make sure you understand the business structure and talk about the potential of the territory you're interested in. You will also get a chance to chat with current franchisees, who may give you an insight into day-to-day operations and their experiences as Aqua-Tots Swim Schools franchisees. From there, you'll attend a discovery day at company headquarters in Mesa, Arizona.
The final step is to sign the franchise agreement. After that, you can select and negotiate a great location for your Aqua-Tots Swim School. After all, home is where the pool is.
About Aqua-Tots Swim Schools
- Children's Businesses
- Related Categories
- Swimming Lessons, Tutoring, Children's Fitness Programs, Children's Education/Enrichment
- Parent Company
- Aqua-Tots Swim School Holdings LLC
- Craig Wright, CEO
- Corporate Address
1110 S. Greenfield Rd., #201
Mesa, AZ 85206
- Franchising Since
- 2007 (16 years)
- # of employees at HQ
- Where seeking
This company is offering new franchisees worldwide.
This company is offering new franchisees in the following US states: Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, District of Columbia, Delaware, Florida, Georgia, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, North Carolina, Nebraska, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Vermont, Wisconsin, West Virginia, Wyoming
- # of Units
- 126 (as of 2022)
Information for Franchisees
Here’s what you need to know if you’re interested in opening a Aqua-Tots Swim Schools franchise.
Financial Requirements & Ongoing Fees
Here’s what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.
- Initial Franchise Fee
Definition: The initial fee paid to a franchisor to join their system
What you need to know: Found in Item 5 of the FDD, this may be a flat fee, or may vary based on territory size, experience, or other factors.The franchise fee is an up-front (one-time) cost that a new franchisee pays to the franchisor. This fee is usually due at the signing of the franchise agreement and covers the right to use the franchisor's trademarks, name, and related business systems.
- Initial Investment
- $520,095 - $1,176,237
Definition: The total amount necessary to begin operation of the franchise
What you need to know: The initial investment includes the franchise fee, along with other startup expenses such as real estate, equipment, supplies, business licenses, and working capital. This is outlined in a chart in Item 7 of the FDD, showing a range of possible costs from low to high.
- Net Worth Requirement
Definition: The minimum net worth you must have in order to qualify to become a franchisee of this company
What you need to know: Net worth is the value of a person's assets minus liabilities. Assets include cash, stocks, retirement accounts, and real estate. Liabilities include items like mortgages, car payments, and credit card debt.
- Cash Requirement
- $200,000 - $500,000
Definition: The minimum liquid capital you must have available in order to qualify to become a franchisee of this company.
- Royalty Fee
Definition: A ongoing fee paid to the franchisor on a regular basis.
What you need to know: Most franchisors require franchisees to pay an ongoing royalty fee, which is detailed in Item 6 of the FDD. This fee is typically a percentage of weekly or monthly gross sales, but may also be a flat weekly, monthly, or annual fee.
- Ad Royalty Fee
Definition: An going fee paid to the franchisor on a regular basis to support advertising or marketing efforts.
What you need to know: This may also be called advertising fee, marketing fee, brand fund fee, and more, but the basic purpose is the same-- to support promotion of the brand systemwide. As with the royalty fee, it is detailed in Item 6 of the FDD, and can be a percentage of weekly or monthly gross sales or a weekly, monthly, or annual fee.
- Term of Agreement
- 10 years
Definition: The length of time your franchise agreement will last.
What you need to know: Franchise terms are typically anywhere from 5 to 20 years in length, but are sometimes instead dependent on factors such as the term of your lease. Once your term is up, you may have the option to renew your agreement, typically for a smaller fee than the original franchise fee.
- Is franchise term renewable?
Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.
- Third Party Financing
- Aqua-Tots Swim Schools has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll
Training & Support Offered
Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.
- On-The-Job Training
- 108+ hours
- Classroom Training
- 50+ hours
- Ongoing Support
Purchasing Co-opsNewsletterMeetings & ConventionsGrand OpeningOnline SupportSecurity & Safety ProceduresLease NegotiationField OperationsSite SelectionProprietary SoftwareFranchisee Intranet Platform
- Marketing Support
Co-op AdvertisingAd TemplatesRegional AdvertisingSocial MediaSEOWebsite DevelopmentEmail MarketingLoyalty Program/App
Additional details about running this franchise.
- Is absentee ownership allowed?
Definition: Absentee ownership means that the franchisee does not actively work in the franchise business or manage day-to-day operations.
- Can this franchise be run from home/mobile unit?
Definition: The business can be run from your home and/or a vehicle, and it is not necessary to have a retail facility, office space, or warehouse.
- Can this franchise be run part time?
Definition: This business can be run by the owner on a part-time basis (less than 40 hours per week) and/or as a side business; it is not necessary for the business to be open/run full-time.
- # of employees required to run
- Are exclusive territories available?
Definition: An exclusive territory is a fixed area in which you are given the right to operate and in which no other units of the same franchise may be opened.
What you need to know: Territory size may be based on factors such as radius, population size, zip codes, and more. Details can be found in Item 12 of the FDD.
Interested in ownership opportunities like Aqua-Tots Swim Schools? Request a free consultation with a Franchise Advisor now.
Franchise 500 Ranking History
Compare where Aqua-Tots Swim Schools landed on this year’s Franchise 500 Ranking versus previous years.
Curious to know where Aqua-Tots Swim Schools ranked on other franchise lists? Find out below.
Are you eager to see what else is out there? Browse franchises that are similar to Aqua-Tots Swim Schools.
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