Aqua-Tots Swim Schools

Swimming lessons
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Franchise 500 2023
2024 Franchise 500 Rank
#118 Ranked #139 last year
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Initial investment
$984K - $2M
Units as of 2023
138 Increase 24.3% over 3 years

Aqua-Tots Swim Schools is an international group of schools that provides swimming lessons to children of all ages. They've been in operation since 1991 and began franchising in 2007. Aqua-Tots Swim Schools has grown to over 100 franchises in the U.S., with several dozen outside the States. They know that the lessons they teach can also be life-saving.

The Aqua-Tots swimming curriculum has been tried, tested, and proven to be effective. There are six programs designed to help children aged 4 months to 12 years old learn how to swim safely. If you have a passion for swimming and promoting childhood safety, it might be time for you to jump on board with Aqua-Tots Swim Schools.

Why You May Want to Start an Aqua-Tots Swim Schools Franchise

It's no secret that the child-focused water safety industry is an important one. Parents are always looking for ways to keep their children safe, and training their little ones how to swim can help prevent tragic pool-side accidents. By opening an Aqua-Tots Swim Schools franchise, you can make an impact while also growing your business.

An Aqua-Tots Swim Schools franchise may be a reliable choice if you're looking for a stable business opportunity. As an industry leader, they strive to offer an exceptional swimming training experience to all their clients. Aqua-Tots Swim Schools has been ranked in Entrepreneur’s Franchise 500 multiple times in recent years. This ranking is based on an evaluation of more than 150 data points in the areas of costs and fees, size and growth, franchisee support, brand strength, and financial strength and stability.

What Might Make an Aqua-Tots Swim Schools Franchise a Good Choice?

To be part of the Aqua-Tots Swim Schools team, you should make sure you’re financially ready for an initial investment made up of a franchise fee and other startup costs. You should also be prepared for ongoing fees, which may include advertising fees, royalty fees, and potential renewal fees. Franchisees will also need to meet the company's set net worth and liquid capital requirements.

While your location will play a key role in attracting customers, you won't have to fight against the seasonal swings that many swimming schools face. All Aqua-Tots Swim Schools facilities have a year-round swimming pool, so you'll be able to stay in business throughout the year. 

The company will provide you with all the tools you need to succeed. This includes online training materials, operational, marketing, and construction support.

How To Open an Aqua-Tots Swim Schools Franchise

To begin your journey in opening an Aqua-Tots Swim Schools franchise, you can start by filling out the initial interest form. After that, Aqua-Tots Swim Schools will send you a confidential questionnaire. If you are chosen to continue, you'll have an initial phone call with the development director to see if you're a good fit for the franchise. They'll also send you the Aqua-Tots Swim Schools Franchise Disclosure Document to review. 

Next, you'll have a call with the Aqua-Tots Swim Schools executives to make sure you understand the business structure and talk about the potential of the territory you're interested in. You will also get a chance to chat with current franchisees, who may give you an insight into day-to-day operations and their experiences as Aqua-Tots Swim Schools franchisees. From there, you'll attend a discovery day at company headquarters in Mesa, Arizona.

The final step is to sign the franchise agreement. After that, you can select and negotiate a great location for your Aqua-Tots Swim School. After all, home is where the pool is. 

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Company Overview

About Aqua-Tots Swim Schools

Industry Children's Businesses
Related Categories Swimming Lessons, Children's Fitness Programs, Children's Education/Enrichment, Sports
Founded 1991
Parent Company Aqua-Tots Swim School Holding LLC
Leadership Paul Preston, President & Cofounder
Corporate Address 1110 S. Greenfield Rd., #201
Mesa, AZ 85206
Social Facebook, Twitter, Instagram, YouTube, Pinterest

Business Overview

Franchising Since 2007 (17 years)
# of employees at HQ 48
Where seeking

This company is offering new franchises worldwide.

This company is offering new franchises in the following US states: Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, District of Columbia, Delaware, Florida, Georgia, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, North Carolina, Nebraska, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming

# of Units 138 (as of 2023)

Information for Franchisees

Here's what you need to know if you're interested in opening a Aqua-Tots Swim Schools franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee Information Circle
$50,000
Initial Investment Information Circle
$984,095 - $2,014,314
Net Worth Requirement Information Circle
$1,500,000
Cash Requirement Information Circle
$200,000 - $500,000
Royalty Fee Information Circle
6%
Ad Royalty Fee Information Circle
2%
Term of Agreement Information Circle
10 years
Is franchise term renewable? Yes
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Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing Aqua-Tots Swim Schools has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training 108 hours
Classroom Training 50 hours
Ongoing Support
Purchasing Co-ops
Newsletter
Meetings & Conventions
Grand Opening
Online Support
Security & Safety Procedures
Lease Negotiation
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
Marketing Support
Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social Media
SEO
Website Development
Email Marketing
Loyalty Program/App

Operations

Additional details about running this franchise.

Is absentee ownership allowed? No
Can this franchise be run from home/mobile unit? Information Circle
No
Can this franchise be run part time? Information Circle
No
# of employees required to run 20
Are exclusive territories available? Information Circle
No
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Franchise 500 Ranking History

Compare where Aqua-Tots Swim Schools landed on this year's Franchise 500 Ranking versus previous years.

Additional Rankings

Curious to know where Aqua-Tots Swim Schools ranked on other franchise lists? Find out below.

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Disclaimer
The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.
Updated: December 12th, 2022