Start a Microtel by Wyndham Franchise in 2024

Franchise 500 Rank: N/R Not ranked last year

Initial investment: $7.2M - $9.1M

Units as of 2024: 363 4.6% over 3 years

Microtel by Wyndham is a fast-growing economy and budget hospitality franchise brand. Backed by the Wyndham Inn name, Microtel Inns and Suites has a strong performance record since its inception in 1987. The company that began franchising in 1988 also has a record of successful development and sustainable economic growth.

Microtel by Wyndham has inns and suites open worldwide and is constantly looking to expand with new locations. Microtel by Wydnham franchises strive to offer highly satisfactory services to the traveling public at an affordable rate. Microtel by Wyndham provides customers with smart design and award-winning services, over-delivering on guest and owner expectations.

Why You May Want to Start a Microtel by Wyndham Franchise

Franchisees with Microtel by Wyndham have the opportunity to provide travelers with an affordable, restful hotel environment. This may make Microtel by Wyndham the perfect choice for a franchisee who wants to be associated with a well-known name in the hospitality industry without maintaining a luxury hotel.

Though the brand may be better suited to experienced franchisees, Microtel by Wyndham still provides support options. Support includes a toll-free line for phone calls, online support, safety and security measures, intranet platforms, co-op advertising, email marketing, loyalty program apps, and grand opening support. Microtel by Wyndham also offers a few dozens of hours worth of classroom training at regional locations.

What Might Make Microtel by Wyndham a Good Choice?

Microtel by Wyndham constructs all of its inns and suites from scratch for consistency in customer expectations. Among economy hotels, Microtel By Wyndham is the only new construction brand out there. Microtel by Wyndham designed its Moda prototype to be both attractive and efficient to build. Franchisees can operate all-new approved constructions and budget lodging facilities.

Microtel by Wyndham balances budget-friendly prices with gracious accommodations. The hotels are strategically located and equipped with fast, free, secure Wi-Fi. There are also options for different work locations, with either a desk in the hotel room or workstations in the lobby.

How to Open Your Own Microtel by Wyndham Franchise

To be part of the Microtel by Wyndham team, you should make sure you are financially ready for an initial investment, which will include a franchise fee and other potential startup fees. You will need enough capital available to cover royalty percentages and advertising fees. The initial franchise fee grants you the license to run a business using the Microtel by Wyndham brand name and logo. The term of agreement for a Microtel by Wyndham franchisee is typically 20 years, at which point both you and the franchisor will determine if you wish to renew and continue operating the territory.

As you make your decision regarding whether to open a Microtel by Wyndham franchise, make sure you take time to explore the opportunity. Research the brand and your local area to see if a franchise would do well in your community. While competition is healthy, too much of it may not allow for the most possible growth.

You'll need to wait until you receive a notification from Microtel by Wyndham that an opportunity to open a new location is available in the territory you want. When opportunity knocks, you may find you can give it a place to stay.

Company Overview

About Microtel by Wyndham

Industry	Lodging
Related Categories	Hotels & Motels
Founded	1987
Parent Company	Wyndham Hotels & Resorts
Leadership	Geoff Ballotti, CEO
Corporate Address	22 Sylvan Wy. Parsippany, NJ 07054
Social	Facebook, Instagram

Business Overview

Franchising Since	1988 (36 years)
# of employees at HQ	2,217
Where seeking	This company is offering new franchises throughout the US. This company is offering new franchises worldwide.
# of Units	363 (as of 2024)

Information for Franchisees

Here's what you need to know if you're interested in opening a Microtel by Wyndham franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee Definition: The initial fee paid to a franchisor to join their system What you need to know: Found in Item 5 of the FDD, this may be a flat fee, or may vary based on territory size, experience, or other factors.The franchise fee is an up-front (one-time) cost that a new franchisee pays to the franchisor. This fee is usually due at the signing of the franchise agreement and covers the right to use the franchisor's trademarks, name, and related business systems.	$40,000
Initial Investment Definition: The total amount necessary to begin operation of the franchise What you need to know: The initial investment includes the franchise fee, along with other startup expenses such as real estate, equipment, supplies, business licenses, and working capital. This is outlined in a chart in Item 7 of the FDD, showing a range of possible costs from low to high.	$7,153,637 - $9,091,634
Veteran Incentives Definition: A discount or other incentive offered to military veterans who buy a franchise with this company.	50% off application/franchise fees; development incentive of up to $4,000/room
Royalty Fee Definition: A ongoing fee paid to the franchisor on a regular basis. What you need to know: Most franchisors require franchisees to pay an ongoing royalty fee, which is detailed in Item 6 of the FDD. This fee is typically a percentage of weekly or monthly gross sales, but may also be a flat weekly, monthly, or annual fee.	6%
Ad Royalty Fee Definition: An going fee paid to the franchisor on a regular basis to support advertising or marketing efforts. What you need to know: This may also be called advertising fee, marketing fee, brand fund fee, and more, but the basic purpose is the same-- to support promotion of the brand systemwide. As with the royalty fee, it is detailed in Item 6 of the FDD, and can be a percentage of weekly or monthly gross sales or a weekly, monthly, or annual fee.	2%
Term of Agreement Definition: The length of time your franchise agreement will last. What you need to know: Franchise terms are typically anywhere from 5 to 20 years in length, but are sometimes instead dependent on factors such as the term of your lease. Once your term is up, you may have the option to renew your agreement, typically for a smaller fee than the original franchise fee.	20 years
Is franchise term renewable?	Yes

Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

In-House Financing	Microtel by Wyndham offers in-house financing to cover the following: franchise fee, startup costs, inventory
Third Party Financing	Microtel by Wyndham has relationships with third-party sources which offer financing to cover the following: equipment, inventory

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training	Up to 30 hours
Classroom Training	41-81 hours
Ongoing Support	Newsletter Meetings & Conventions Toll-Free Line Grand Opening Online Support Security & Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform
Marketing Support	Co-op Advertising National Media Regional Advertising Social Media SEO Website Development Email Marketing Loyalty Program/App

Operations

Additional details about running this franchise.

Is absentee ownership allowed?	No
Can this franchise be run from home/mobile unit? Definition: The business can be run from your home and/or a vehicle, and it is not necessary to have a retail facility, office space, or warehouse.	No
Can this franchise be run part time? Definition: This business can be run by the owner on a part-time basis (less than 40 hours per week) and/or as a side business; it is not necessary for the business to be open/run full-time.	No
# of employees required to run	12-20
Are exclusive territories available? Definition: An exclusive territory is a fixed area in which you are given the right to operate and in which no other units of the same franchise may be opened. What you need to know: Territory size may be based on factors such as radius, population size, zip codes, and more. Details can be found in Item 12 of the FDD.	No