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Franchise 500 2023
2023 Franchise 500 Rank
#423 Ranked #470 last year
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Initial investment
$274K - $542K
Units as of 2022
104 1.0% over 3 years

Pizza Factory is a family-owned and operated chain of restaurants. The company strives to provide delicious pizza, pasta, and calzones to customers in the western United States. Danny and Carol Wheeler  opened the first Pizza Factory under the name Danny's Red Devil Pizza in 1979 near Yosemite National Park. They began to franchise locations in 1985. 

Today, the Pizza Factory franchise has around 100 locations spanning states on the West Coast. For over 30 years, the company has built a reputation for quality meals and solid customer service. Pizza Factory has been ranked in Entrepreneur’s Franchise 500 for more than 30 years consecutively. That ranking is based on an evaluation of more than 150 data points in the areas of costs and fees, size and growth, franchisee support, brand strength, and financial strength and stability.

Why You May Want to Start a Pizza Factory Franchise

The Pizza Factory franchisees are empowered to become hometown pizzerias in their neighborhoods through store customization and marketing. The franchisor adds just the right touch of local to each of the franchised stores with the backing of a recognized brand name. This is a big reason why many of their franchisees are thriving in smaller communities.

Franchisees can be inclusive and build a strong community presence. Franchisees can choose to support local sports teams, hold fundraising nights, or donate pizzas to show their support of their local community. Franchisees have the choice to either build a dine-in restaurant or open an express store, truly catering to the needs of the local community. 

What Might Make a Pizza Factory Franchise a Good Choice?

The ability to thrive in small markets has several benefits. There is a potential for reduced competition in smaller communities, less real estate costs, and a more significant market share. With lower franchise startup costs, you would be off to a good start in the pizza business. 

The Pizza Factory franchisees enjoy exclusive pricing that the company has negotiated with vendors nationally. This is why a Pizza Factory store is well suited to thrive just about anywhere in the country. A pizza restaurant can be a lucrative business if well managed since there is a considerable demand for pizza. The average American eats four slices of pizza per month.

To start this franchise, the company has a franchise fee and other initial investment expenses that all franchisees must meet. Applicants are required to have working capital and a minimum net worth. Some veterans are also eligible for a discount when first investing in a Pizza Factory location. 

How Do You Start a Pizza Factory Franchise?

If you pass preliminary screening to be a franchisee, you may attend a discovery day at headquarters. At the discovery day, you may meet the executive team of Pizza Factory. Here you will also have the opportunity to speak to current Pizza Factory franchisees to hear about all the ins and outs of operating a location. 

Ideal candidates do not need to have experience in the restaurant business, but should love food, their community, and business.

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Company Overview

About Pizza Factory

Related Categories
Parent Company
Pizza Factory Inc.
Mary Jane Riva, Owner/CEO
Corporate Address
49430 Road 426, Suite D
Oakhurst, CA 93644

Business Overview

Franchising Since
1985 (2023-1985 years)
# of employees at HQ
Where seeking

This company is offering new franchisees in the following US states: Arizona, California, Colorado, Georgia, Idaho, Montana, New Mexico, Nevada, Oregon, Texas, Utah, Wyoming

# of Units
104 (as of 2022)

Information for Franchisees

Here's what you need to know if you're interested in opening a Pizza Factory franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee Information Circle
$15,000 - $20,000
Initial Investment Information Circle
$274,000 - $542,000
Net Worth Requirement Information Circle
$250,000 - $500,000
Cash Requirement Information Circle
$90,000 - $150,000
Veteran Incentives Information Circle
25% off franchise fee
Royalty Fee Information Circle
Ad Royalty Fee Information Circle
Term of Agreement Information Circle
10 years
Is franchise term renewable?
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Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

In-House Financing
Pizza Factory offers in-house financing to cover the following: payroll
Third Party Financing
Pizza Factory has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training
202 hours
Classroom Training
23 hours
Ongoing Support
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Lease Negotiation
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
Marketing Support
Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social Media
Website Development
Email Marketing
Loyalty Program/App


Additional details about running this franchise.

Is absentee ownership allowed?
Can this franchise be run from home/mobile unit? Information Circle
Can this franchise be run part time? Information Circle
# of employees required to run
Are exclusive territories available? Information Circle
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Franchise 500 Ranking History

Compare where Pizza Factory landed on this year's Franchise 500 Ranking versus previous years.

Additional Rankings

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The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.
Updated: December 12th, 2022