United Country Real Estate

Real estate
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Franchise 500 2023
2023 Franchise 500 Rank
N/R Not ranked last year
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Initial investment
$10K - $51K
Units as of 2022
430 Increase 6.2% over 3 years

United Country Real Estate is a privately owned company that offers auction, brokerage, and marketing services. Roscoe Chamberlain established the company in 1925. In founding the company, Chamberlain wanted to provide a different view of the country to individuals living in the suburban and urban areas. This is why the company focuses on small-town and country dream properties located across the nation. 

For nearly 100 years, the company has continued connecting its customers with properties in the rural U.S. and other idyllic locales. This kind of approach has made the company stand out and become one of the largest real estate auctioneers and professionals in the industry. 

Why You May Want to Start a United Country Real Estate Franchise

As a potential franchisee, one of the smartest business decisions you can make may be to buy into an already established franchise rather than build a business from scratch. By buying into this real estate franchise, you reduce the amount of money required to build a business from the bottom up. You also enter into a company with a vast customer base and name recognition. This saves both time and money.

As with any business venture, there are risks involved. Even though United Country Real Estate does not guarantee success, the risks are likely lower due to their proven systems in which their franchises operate. While there is currently an influx of real estate franchises, most of them are similar in concept. United Country Real Estate remains a unique concept because of their method of using auctions to sell homes. This method decreases the amount of time between a sale and receipt of the money by the seller.

What Might Make a United Country Real Estate Franchise a Good Choice?

This real estate franchise is fairly low-cost to begin. This kind of franchise model appeals to most potential franchisees because of the relatively low risk involved. 

As one of the oldest real estate franchises in the U.S., United Country Real Estate has amassed much experience and knowledge of the industry. Instead of focusing on where a client wants to live, the franchisor advertises a lifestyle. They combine extensive, nationwide exposure for your listings with the local advantage of specialized and passionate brokers, agents, and auctioneers.

How Do You Start a United Country Real Estate Franchise?

Once you've been approved to open a United Country Real Estate franchise, you'll have the opportunity to participate in an orientation, followed by a time of intense training aimed at making you as proficient in the business as possible. You'll also have access to assigned specialists from headquarters in Kansas City, Missouri, an extensive library of training tools and videos, and ongoing live and webinar training.

Franchise support doesn't end once you're established. United Country Real Estate continues to provide marketing and technology training and support through their home office. The company will not leave you out to dry. 

Once you jump through all the hoops, you are ready to begin your business. So, are you ready to start selling the dream life?

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Company Overview

About United Country Real Estate

Industry Services (Other)
Related Categories Real Estate
Founded 1925
Parent Company United Real Estate Holdings LLC
Leadership Dan Duffy, CEO
Corporate Address 2820 N.W. Barry Rd.
Kansas City, MO 64154
Social Facebook, Twitter, LinkedIn, Instagram, YouTube

Business Overview

Franchising Since 1997 (26 years)
# of employees at HQ 48
Where seeking

This company is offering new franchisees throughout the US.

This company is offering new franchisees in the following international regions: Central America, Canada, Mexico

# of Units 430 (as of 2022)

Information for Franchisees

Here's what you need to know if you're interested in opening a United Country Real Estate franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee Information Circle
$8,000 - $20,000
Initial Investment Information Circle
$10,480 - $51,100
Veteran Incentives Information Circle
10% off franchise fee; free training for one employee; free registration for first national conference
Royalty Fee Information Circle
Term of Agreement Information Circle
5 or 10 years
Is franchise term renewable? Yes
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Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

Classroom Training 26.5 hours
Ongoing Support
Meetings & Conventions
Toll-Free Line
Online Support
Field Operations
Proprietary Software
Franchisee Intranet Platform
Marketing Support
Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social Media
Website Development
Email Marketing


Additional details about running this franchise.

Is absentee ownership allowed? No
Can this franchise be run from home/mobile unit? Information Circle
Can this franchise be run part time? Information Circle
Are exclusive territories available? Information Circle
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Additional Rankings

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Updated: December 12th, 2022