2021 Franchise 500 Rank
N/R Ranked #414 last year
See the Full List
Initial investment
$82K - $132K
Units as of 2020
261 7.8% over 3 years

Company Overview

When Marjorie Marshall got her rug back from the cleaners, the color was faded and the rug damaged. Upset by the condition of her rug and the fact that no cleaners could guarantee safe upholstery cleaning, Marshall asked her husband if he could develop a process to safely clean carpets and upholstery.

He did, and in 1930 Irl Marshall Sr. opened The Home Service Co., parent of Duraclean International Inc., in Racine, Wisconsin. The company originally offered mothproofing service, but eventually switched to upholstery and carpet cleaning. In 1943, the Marshalls began franchising.

Today Duraclean has expanded its services to include drapery cleaning, ceiling cleaning, fire and water damage restoration, deodorization, fabric protection and janitorial services.

About Duraclean

Franchising Overview

Franchising Since
1945 (76 years)
# of employees at HQ
12
Where seeking

This company is seeking new franchisees throughout the US.

This company is seeking new franchisees worldwide.

# of Units
261 (as of 2020)

Franchisor Information

Social
Facebook, Twitter
Corporate Address
220 W. Campus Dr.
Arlington Heights, IL 60004

Information for Franchisees

Here’s what you need to know if you’re interested in opening a Duraclean franchise.

Financial Requirements & Ongoing Fees

Here’s what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee
$24,500
Initial Investment
$81,600 - $131,900
Cash Requirement
$25,000
Veteran Incentives
15% off franchise fee
Royalty Fee
8-2%
Term of Agreement
5 years
Is franchise term renewable?
Yes

Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing
Duraclean has relationships with third-party sources which offer financing to cover the following: equipment

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training
34 hours
Classroom Training
32 hours
Ongoing Support
Newsletter
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Field Operations
Proprietary Software
Franchisee Intranet Platform
Marketing Support
Ad Templates
Social Media
SEO
Website Development
Email Marketing

Operations

Additional details about running this franchise.

Is absentee ownership allowed?
No
Can this franchise be run from home/mobile unit?
Yes
Can this franchise be run part time?
No
Are exclusive territories available?
Yes

Franchise 500 Ranking History

Compare where Duraclean landed on this year’s Franchise 500 Ranking versus previous years.

Additional Rankings

Curious to know where Duraclean ranked on other franchise lists? Find out below.

Ranked #162

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Disclaimer
The information on this page is not intended as an endorsement or recommendation of any particular franchise by Entrepreneur Media. Our franchise listings and rankings are solely research tools you can use to compare franchise operations. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise. That should include reviewing the franchisor's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees.
Updated: February 8th, 2021