Get All Access for $5/mo

McDonald's New Drive-Thru Concept CosMc's Skyrockets in Popularity — Particularly Among One Age Group Explore the unique strategy behind CosMc's, where McDonald's is merging its time-honored, iconic brand with a fresh, modern twist.

By Carl Stoffers Edited by Jessica Thomas

Key Takeaways

  • CosMc's has successfully captured the attention of the 22- to 29-year-old age group, a demographic that tends to frequent McDonald's less often.
  • With a smaller footprint and drive-thru-only concept, CosMc's differentiates itself from traditional McDonald's outlets.
  • CosMc's combines the core essence of McDonald's with a unique personality, evident in its modern logo and distinctive menu offerings.

McDonald's latest spinoff venture, CosMc's, is quickly becoming a popular destination for younger customers, with its first location in Bolingbrook, Illinois, drawing more than double the visits of a standard McDonald's since its opening in December, according to a new report published by research firm

Related: Considering franchise ownership? Get started now to find your personalized list of franchises that match your lifestyle, interests and budget.

CosMc's has particularly resonated with the 22- to 29-year-old age group, according to the report, a demographic that usually visits McDonald's with less frequency.

Using the DNA of McDonald's

The CosMc's concept, which McDonald's is piloting as a "limited test" run, has a smaller footprint than a traditional McDonald's, occupying approximately 2,800 square feet compared to the 4,000-4,500 square feet of a typical McDonald's restaurant. The drive-thru-only concept combines the essence of McDonald's with a distinctive feel. "CosMc's is a small format concept with all the DNA of McDonald's, but with its own unique personality," said McDonald's CEO Chris Kempczinski, according to CNN Business.

This is in line with the vision McDonald's execs had for CosMc's when speaking about it in July 2023 — it will be a distinct entity while maintaining the essence of the iconic McDonald's brand. Accordingly, CosMc's logo isn't the Golden Arches but a more modern navy blue and yellow palette.

The popularity of CosMc's is not just in the sheer number of visitors. The location has proved to use space efficiently, generating three times the number of visits per square foot than an average McDonald's, according to's report.

Related: McDonald's to Launch New Spinoff Chain, CosMc's

The CosMc name

The space-themed menu and name are a tribute to CosMc, a part alien, part surfer and part robot character that McDonald's briefly experimented with in the 1980s. CosMc last appeared in the 1992 McDonald's video game M.C. Kids, released on Nintendo and Commodore 64 consoles.

CosMc's menu

The menu at CosMc's is predominantly beverage-centric, featuring an array of space-themed drinks and flavors, such as the "Signature Galactic Boosts," including flavors such as Berry Hibiscus Sour-ade. Other offerings include iced teas, lemonades, slushes, frappes and nearly two dozen coffee- and tea-based products.

Additionally, the menu caters to breakfast and snack cravings with unique items like a Creamy Avocado Tomatillo Sandwich and McPops (filled doughnuts) alongside traditional McDonald's staples like the Egg McMuffin.

Related: Is This What the New McDonald's Spinoff, CosMc's, Will Look Like?

More locations for McDonald's and CosMc's

With nine more locations planned to open this year, CosMc's is poised for significant growth and could represent a new direction for McDonald's as it seeks to innovate and adapt to changing consumer preferences.

McDonald's currently has nearly 41,000 locations open worldwide and recently announced plans to have 50,000 restaurants open by 2027.

Related: See the 2024 Franchise 500 Ranking

Carl Stoffers

Entrepreneur Staff

Senior Business Editor

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick


How to Close the Trust Gap Between You and Your Team — 5 Strategies for Leaders

Trust is tanking in your workplace. Here's how to fix it and become the boss your team needs to succeed.


6 Cost-Effective Ways to Acquire Brand Ambassadors

Boost your brand's visibility and credibility with budget-friendly strategies for acquiring brand ambassadors.

Health & Wellness

Get a Year of Unlimited Yoga Class Downloads for Only $23 Through June 17

Regular exercise has been proven to increase energy and focus, both of which are valuable to entrepreneurs and well-known benefits of yoga.

Growing a Business

He Immigrated to the U.S. and Got a Job at McDonald's — Then His Aversion to Being 'Too Comfortable' Led to a Fast-Growing Company That's Hard to Miss

Voyo Popovic launched his moving and storage company in 2018 — and he's been innovating in the industry ever since.

Side Hustle

'The Work Just Fills My Soul': She Turned Her Creative Side Hustle Into a 6-Figure 'Dream' Business

Kayla Valerio, owner of vivid hair salon Haus of Color, transformed her passion into a lucrative venture.

Business Culture

Why Remote Work Policies Are Good For the Environment

Remote work policies are crucial for ESG guidelines. Embracing remote work can positively impact your business and employees.