Pinot's Palette

Pinot's Palette

Paint-and-sip studios
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2022 Franchise 500 Rank
N/R Not ranked last year
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Initial investment
$92K - $237K
Units as of 2020
108 22% over 3 years

Here’s what you need to know if you’re interested in opening a Pinot's Palette franchise.

Pinot's Palette is a paint and sip studio founded in 2009 by Craig Ceccanti, Charles Willis, and Beth Willis. The brand offers painting lessons in a step-by-step demonstration to help customers create masterpieces in a fun and exciting way. Customers bring beverages, wine, and cocktails to classes, and Pinot's Palette also offers fun activities such as karaoke and dancing. 

The company started franchising in 2010. Currently, there are more than 100 franchise locations across the United States and Canada. Its headquarters are in Houston, Texas.

Why You May Want to Start a Pinot's Palette Franchise

Wine painting class studios have become very popular as recreational and fun places to spend quality time with friends and family. With most classes running in the evening, customers from stay-at-home moms, to working women, to couples spending their date sipping wine and painting flock to the studios.

Pinot’s Palette franchisees get exclusive support and training from the parent company. As a franchisee, you get to be your boss without the risks involved in starting a new business from scratch. You acquire an existing concept well-known to customers and a brand they connect to and enjoy.

The parent company provides art supplies to their franchisees to ensure quality products at competitive prices.

Is a Pinot's Palette Franchise a Good Choice?

Pinot's Palette offers its customers a variety of fun options. The different options include:

  • Studio painting sessions

  • Paint parties with children camps

  • Sip and paint activities at weddings

  • Team-building sessions with businesses

  • Fun games and leisure contests at schools

The company also offers virtual franchise opportunities, where customers pay for online painting sessions from the comfort of their homes.

You'll want to make sure you have enough capital available to start your paint and sip studio. The franchisor offers in-house financing to cover the franchise fee if franchisees qualify. They also offer financing options through third-party lenders to cover startup costs, equipment, inventory, and payroll. If you are a veteran, Pinot's Palette may offer a discount on the initial franchise fee.

A company representative will help you set up a marketing strategy, provide marketing materials, set up a company website and social media page. Pinot's Palette also enables you to recruit well-trained instructors to ensure your team provides quality classes to customers.

How To Start a Pinot's Palette Franchise

The first step towards opening a Pinot’s Palette franchise is filling out and submitting a franchise request form. A company representative may contact you to answer your franchising questions and outline the requirements to become a franchisee. At this point, you will be given the Franchise Disclosure Document to get a comprehensive picture of your options.

You will submit your financial statements to gauge your financial abilities as an aspiring franchisee. After approval, you will pay the franchise fee and sign the agreements. You will be given a corporate tour at the headquarters to polish your paint and sip industry knowledge.

The next step with Pinot's Palette is selecting a suitable location for your franchise. You and your team will get studio training in your new studio to perfect the business model and skills to Pinot's Palette standards. Finally, you will be given a company-assisted grand opening, which will mark the beginning of your paint and sip franchise.

Find Your Perfect Franchise

Company Overview

About Pinot's Palette

Parent Company
Pinot's Palette Franchise LLC
Craig Ceccanti, Board of Directors, Cofounder

Franchising Overview

Franchising Since
2010 (12 years)
# of employees at HQ
Where seeking

This company is seeking new franchisees worldwide.

This company is seeking new franchisees in the following US states:

# of Units
108 (as of 2020)

Franchisor Information

Corporate Address
10333 Harwin Dr., #265
Houston, TX 77036

Information for Franchisees

Here’s what you need to know if you’re interested in opening a Pinot's Palette franchise.

Financial Requirements & Ongoing Fees

Here’s what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee
Initial Investment
$92,400 - $237,300
Net Worth Requirement
Cash Requirement
Veteran Incentives
20% rebate on franchise fee
Royalty Fee
Ad Royalty Fee
Term of Agreement
10 years
Is franchise term renewable?
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Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

In-House Financing
Pinot's Palette offers in-house financing to cover the following: franchise fee
Third Party Financing
Pinot's Palette has relationships with third-party sources which offer financing to cover the following: startup costs, equipment, inventory, accounts receivable, payroll

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training
81 hours
Classroom Training
117 hours
Additional Training
Additional training as needed
Ongoing Support
Purchasing Co-ops
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Lease Negotiation
Site Selection
Proprietary Software
Franchisee Intranet Platform
Marketing Support
Ad Templates
National Media
Marketing Planning & Support
Social Media
Website Development
Email Marketing
Loyalty Program/App


Additional details about running this franchise.

Is absentee ownership allowed?
Can this franchise be run from home/mobile unit?
Can this franchise be run part time?
# of employees required to run
Are exclusive territories available?
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Franchise 500 Ranking History

Compare where Pinot's Palette landed on this year’s Franchise 500 Ranking versus previous years.

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The information on this page is not intended as an endorsement or recommendation of any particular franchise by Entrepreneur Media. Our franchise listings and rankings are solely research tools you can use to compare franchise operations. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise. That should include reviewing the franchisor's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees.
Updated: February 8th, 2021