Rusty Taco

Rusty Taco

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2022 Franchise 500 Rank
N/R Not ranked last year
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Initial investment
$532K - $897K
Units as of 2021
35 29.6% over 3 years

Here’s what you need to know if you’re interested in opening a Rusty Taco franchise.

Rusty Fenton, Denise Fenton, and Steve Dunn opened the doors to the first Rusty Taco location in 2010. However, the story of this eatery began way before that with the Fentons’ love for food and travel. On one of his travels to Acapulco, Mexico, Rusty took his first bite of a taco from a roadside vendor, and was sold. Rusty began to envision an eatery serving up tasty yet simple delicacies.

Rusty Taco does not claim to boast anything fancy, just lots of flavor. This eatery strives to serve up all this at an affordable price, much like buying tacos from a street vendor in Mexico. Rusty Taco hopes to make each customer feel right at home when they visit, offering food from warm chips to delicious tacos and icy margaritas.

Rusty Taco began franchising soon after opening its first location and has since opened more than 25 franchises throughout the United States.

Why You May Want To Start a Rusty Taco Franchise

If you are all about big and bold flavors served in a homey setup, then opening a Rusty Taco franchise could be a good decision for you. Franchisees are expected to have a great personality, enjoy working with people, and have a love for good food. Apart from the obvious business know-how that any businessperson should have, you may not need any other prior restaurant experience to run one of these franchises. All the training you need may be provided by Rusty Taco.

Opening a Rusty Taco franchise could offer a more predictable outcome than investing in a completely new brand that may struggle to thrive in an already crowded and competitive industry.

What Might Make a Rusty Taco Franchise a Good Choice?

Rusty Taco provides a street-taco-inspired menu that is authentic and uses fresh ingredients for flavorful yet affordable menu items. It is a restaurant that strives to offer a welcoming and approachable ambiance that could be a place where friends and families love to hang out. The food is made-to-order, unpretentious, and simple. The operations may be simple and manageable, too.

To be part of the Rusty Taco franchise team, you should make sure you’re financially ready for an initial investment made up of a franchise fee and other startup costs. In addition, you should prepare yourself for ongoing fees that will include advertising, royalty, and potential renewal fees. Franchisees will also need to meet the company’s set net worth and liquid capital requirements. 

How To Open a Rusty Taco Franchise

Before making any financial commitment or signing an agreement with Rusty Taco, you must perform your due diligence and establish if this is the right opportunity for you. As part of your due diligence, you may want to speak to existing franchisees and ask the franchising team questions.

If awarded a franchise, franchisees may receive a great deal of support from the Rusty Taco brand throughout the franchising process. In addition to pre-opening training, franchisees receive support through brand awareness, marketing, research, and construction.

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Company Overview

About Rusty Taco

Related Categories
Mexican Food
Parent Company
Inspire Brands
Brendan Mauri, President

Franchising Overview

Franchising Since
2010 (12 years)
# of employees at HQ
Where seeking

This company is seeking new franchisees throughout the US.

# of Units
35 (as of 2021)

Franchisor Information

Corporate Address
3 Glenlake Pkwy. N.E.
Atlanta, GA 30328

Information for Franchisees

Here’s what you need to know if you’re interested in opening a Rusty Taco franchise.

Financial Requirements & Ongoing Fees

Here’s what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee
Initial Investment
$531,900 - $897,450
Net Worth Requirement
Cash Requirement
Veteran Incentives
50% off franchise fee
Royalty Fee
Ad Royalty Fee
Term of Agreement
10 years
Is franchise term renewable?
Take Our Free Franchise Quiz!

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training
144-172 hours
Classroom Training
16-28 hours
Ongoing Support
Purchasing Co-ops
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Lease Negotiation
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
Marketing Support
Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social Media
Website Development
Email Marketing
Loyalty Program/App


Additional details about running this franchise.

Is absentee ownership allowed?
Can this franchise be run from home/mobile unit?
Can this franchise be run part time?
# of employees required to run
Are exclusive territories available?
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The information on this page is not intended as an endorsement or recommendation of any particular franchise by Entrepreneur Media. Our franchise listings and rankings are solely research tools you can use to compare franchise operations. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise. That should include reviewing the franchisor's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees.
Updated: February 8th, 2021