How These Businesses Use Valentine's Day to Profit — And How Your Business Can Feel the Love, Too. Valentine's Day offers a unique opportunity for franchises across various industries to engage with consumers through special promotions, themed experiences, and personalized gifts.

By Clarissa Buch Zilberman

Key Takeaways

  • Each franchise offers a unique approach to tapping into the holiday's romantic sentiment.
  • Whether it's through offering special menu items, themed events, or providing romantic gift options, franchisees can leverage established marketing strategies and customer loyalty to maximize their holiday sales.
  • Valentine's Day offers a unique opportunity for franchises across various industries.
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Every year, more than half of today's consumers celebrate Valentine's Day on February 14. While the holiday traditionally involves expressing love and affection to romantic partners through cards, flowers and chocolates, Valentine's Day has also become a lucrative business opportunity for franchises.

Franchises across various industries—from restaurants to gift shops—capitalize on the day's romantic sentiment by offering special promotions and themed experiences. From limited-time menu items to romantic parties and personalized gifts, the holiday's universal appeal offers franchisees a chance to connect with customers emotionally and boost sales.

Looking to cash in on the love? Here are five franchises that blend romance with business savvy, creating a perfect match for Valentine's Day enthusiasts.

Related: Considering franchise ownership? Get started now and take this quiz to find your personalized list of franchises that match your lifestyle, interests and budget


America runs on Dunkin'—and this franchise opportunity doesn't miss a beat, especially when it comes to holidays like Valentine's Day. Embracing the spirit of celebration, Dunkin' franchises nationwide seize the opportunity to infuse the day with extra sweetness. On Valentine's Day, Dunkin' offers not only the daily dose of caffeine that loyal customers rely on but also adds a dash of love to their menu in the form of heart-shaped Cupid donuts.

With its established brand recognition, celebrity marketing, loyal customer base and a proven track record of holiday-focused promotions, becoming a part of the Dunkin' brand offers the chance to align with a franchise that not only understands the pulse of everyday life but also consistently elevates special occasions.


For aspiring entrepreneurs looking to tap into holidays like Valentine's Day along with birthdays, graduations and other special events, Edible is an ideal choice. Edible's chocolate-covered fruit bouquets, bakeshop treats, flowers and more are not only a delicious delight but also a wonderful reminder to celebrate the sweetness of life.

With more than 900 locations, Edible continues to grow, spreading joy and love through its 24-hour e-commerce platform and an inclusive business model that welcomes everyone to share in the love.

Related: Your Guide to Financing, Planning and Launching Your Franchise

Hand & Stone Massage and Facial Spa

What's more romantic than a spa day on Valentine's Day or at least giving the gift of one? Another franchise capitalizing on Valentine's Day is Hand & Stone Massage and Facial Spa.

Hand & Stone is one of the leading massage and spa service franchises. With over 400 locations in the U.S. and more than 30 in Canada, they provide massage and spa services, including hair removal, facials and more. It's not uncommon to see your local franchise advertise specials during holidays like Valentine's Day, such as massages for two, massage discounts or incentives to become a member.

Related: How to Review a Franchise Disclosure Document in Less Than 10 Minute

Plan Ahead Events

Founded in 2007, Plan Ahead Events is part of United Franchise Group and specializes in event planning services for trade shows, conventions, galas, weddings and more. For entrepreneurs considering franchise opportunities, partnering with Plan Ahead Events offers a myriad of benefits, particularly in orchestrating themed events for holidays like Valentine's Day.

By becoming a franchisee with Plan Ahead Events, you gain access to a proven business model, which can be especially advantageous for those who want to turn their passion for event planning into a profitable business.

Clarissa Buch Zilberman

Entrepreneur Staff

Freelance Writer, Editor & Content Marketing Consultant

Clarissa Buch Zilberman is a writer and editor based in Miami. Specializing in lifestyle, business, and travel, her work has appeared in Food & Wine,, Travel + Leisure, and Bon Appétit, among other print and digital titles. Through her content marketing consultancy, By Clarissa, she leverages her extensive editorial background and unique industry insights to support enterprise organizations and global creative agencies with their B2B, B2C, and B2E content initiatives. 

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