Ultimate in Laziness: New Ad Lets Hulu Users Instantly Order Pizza Later this year, Hulu will serve up a Pizza Hut commercial that allows viewers to order pizza within the ad.

By Kate Taylor

Opinions expressed by Entrepreneur contributors are their own.

Pizza Hut and Hulu have figured out the perfect recipe for a lazy night in: a streaming video ad that lets you order pizza then and there without leaving your show, much less your bed.

Later this year, the streaming video service Hulu will debut the feature that melds Pizza Hut's online ordering system with Hulu's interactive advertising. Pizza Hut will be the first brand to use Hulu's "in-stream purchase unit" that fully combines online advertising and sales.

"We want to make ordering from Pizza Hut as convenient as possible for consumers, so meeting them where they are is one of the most efficient ways to do that," says Pizza Hut's Director of PR, Doug Terfehr. "We have the largest suite of ordering channels in the pizza category, from mobile to desktop to Xbox, and now Hulu."

Related: Pizza Hut Sees Giant Interactive Tabletops in Its Future

While this is Hulu's first foray into in-stream purchasing, the trend is catching on across online streaming service providers. Artists such as Iggy Azalea and Sky Ferreira have released shoppable music videos and H&M premiered an interactive Super Bowl ad that allowed viewers with Samsung smart TVs to buy products and further engage with the commercial.

Hulu is reportedly eager to explore other ways it can boost interactive online advertising. This summer, Corona will air an ad that allows consumers to browse through various drink recipes. Hulu is also offering a new "360" video ad that will let users get a 360-degree viewpoint within the ad itself.

Related: Aereo to Supreme Court: Our Streaming TV Service 'Falls Squarely Within the Law'

Kate Taylor

Reporter

Kate Taylor is a reporter at Business Insider. She was previously a reporter at Entrepreneur. Get in touch with tips and feedback on Twitter at @Kate_H_Taylor. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

This 31-Year-Old Spends 2 Hours Per Week On His $3,000-a-Month Passive Income Side Hustle: 'Trust Your Vision'

Hansel Moore's home office "wasn't cutting it" — so he found another place to be creative.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

Chevron Announces Layoffs Affecting Up to 8,000 Workers: 'Stronger Long-Term Competitiveness'

The oil producer said the layoffs are part of a cost-cutting initiative.

Leadership

Why The Wisest Leaders Listen First Before They Act

If talking isn't getting you ahead, try listening instead. The advantages of truly hearing others are as transformational in business as they are in our personal lives.