- 2021 Franchise 500 Rank
#236 Ranked #273 last year
- Initial investment
$214K - $424K
- Units as of 2020
119 56.6% over 3 years
About Waxing The City
More from Waxing The City
JOIN A TOP FRANCHISE ON THE RISE
Waxing The City is devoted solely to the art of body waxing, catering to both women and men. We provide a superior wax experience with proprietary wax, techniques, and unparalleled customer service.
Body waxing is a fast-growing segment of the booming salon industry. As it continues to gain in popularity—for women and men, young and old—a business dedicated to waxing is ideally suited for all types of markets in a wide variety of communities.
The global waxing industry is currently a 10 billion dollar industry is projected to double by 2027, with more than 34% of that revenue being generated in the United States. Moreover, industry reports show that specialty salons like waxing and nails fared well during the 2008 recession when industry revenue reached $11 billion in the US, proving consumers do not want to give up self-care and beauty even during hard times.
The national waxing industry has a lot of room for growth with only one major competitor and a handful of regional chains on the landscape. With that, Waxing the City has already built a reputation as a relatable and fun brand that gives clients an exceptional experience every time they come into a studio.
WHAT'S EXCLUSIVELY OURS, IS NOW EXCLUSIVELY YOURS
This isn’t your quick, painful, impersonal waxing experience. In fact, it’s the exact opposite—where superior training, customer service, and comfort reign. Add in confidence-boosting results and there’s no question why people love Waxing The City.
We believe brows are an extension of people’s styles, and self-care isn’t selfish, it’s smart. That’s why we sell a line of exclusive Waxing The City products that complement our waxing services, provide great gifting opportunities, and give our customers a chance to take a touch of WTC luxury home!
At Waxing the City, our Cerologists® are not only waxing specialists, they are the ultimate professionals of their craft. Each attends a week-long, hands-on training course to become certified and continues to receive training and education as well as opportunities for advancement while employed.
The only way to provide the very best wax experience is to start with the very best wax. Our custom-formulated soft and hard proprietary wax is made exclusively for Waxing The City in Spain and France. They not only offer gentle hair removal, but soothe and comfort your skin.
A NOTE FROM NICK HERRILD
It is such an exhilarating time to be a part of the beauty industry! Beauty continues to evolve, and professional waxing is a segment that has been experiencing dramatic expansion and growth over the past several years. Despite all of the development within the wax category, we are still looking forward to a significant amount of green space with plenty of growth potential on the horizon. The opportunity is profound as waxing is becoming increasingly approachable and mainstream. At Waxing the City, we are focused on moving this progressive category forward with best-in-class technique and customer service. People are at the core of this business and we are working to champion a people-first culture within the industry. Waxing the City is certainly an exciting place to be right now.
- Franchising Since
- 2010 (11 years)
- # of employees at HQ
- # of Units
- 119 (as of 2020)
Information for Franchisees
Here’s what you need to know if you’re interested in opening a Waxing The City franchise.
Financial Requirements & Ongoing Fees
Here’s what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.
- Initial Franchise Fee
Definition: The initial fee paid to a franchisor to join their system
What you need to know: Found in Item 5 of the FDD, this may be a flat fee, or may vary based on territory size, experience, or other factors.The franchise fee is an up-front (one-time) cost that a new franchisee pays to the franchisor. This fee is usually due at the signing of the franchise agreement and covers the right to use the franchisor's trademarks, name, and related business systems.
- Initial Investment
- $213,501 - $423,567
Definition: The total amount necessary to begin operation of the franchise
What you need to know: The initial investment includes the franchise fee, along with other startup expenses such as real estate, equipment, supplies, business licenses, and working capital. This is outlined in a chart in Item 7 of the FDD, showing a range of possible costs from low to high.
- Cash Requirement
Definition: The minimum liquid capital you must have available in order to qualify to become a franchisee of this company.
- Veteran Incentives
- $5,000 off franchise fee
Definition: A discount or other incentive offered to military veterans who buy a franchise with this company.
- Royalty Fee
Definition: A ongoing fee paid to the franchisor on a regular basis.
What you need to know: Most franchisors require franchisees to pay an ongoing royalty fee, which is detailed in Item 6 of the FDD. This fee is typically a percentage of weekly or monthly gross sales, but may also be a flat weekly, monthly, or annual fee.
- Ad Royalty Fee
Definition: An going fee paid to the franchisor on a regular basis to support advertising or marketing efforts.
What you need to know: This may also be called advertising fee, marketing fee, brand fund fee, and more, but the basic purpose is the same-- to support promotion of the brand systemwide. As with the royalty fee, it is detailed in Item 6 of the FDD, and can be a percentage of weekly or monthly gross sales or a weekly, monthly, or annual fee.
- Term of Agreement
- 10 years
Definition: The length of time your franchise agreement will last.
What you need to know: Franchise terms are typically anywhere from 5 to 20 years in length, but are sometimes instead dependent on factors such as the term of your lease. Once your term is up, you may have the option to renew your agreement, typically for a smaller fee than the original franchise fee.
- Is franchise term renewable?
Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.
- Third Party Financing
- Waxing The City has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll
Training & Support Offered
Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.
- On-The-Job Training
- 15-25 hours
- Classroom Training
- 24 hours
- Additional Training
- Ongoing, esthetician training
- Ongoing Support
Purchasing Co-opsNewsletterMeetings & ConventionsToll-Free LineGrand OpeningOnline SupportSecurity & Safety ProceduresLease NegotiationField OperationsSite SelectionProprietary SoftwareFranchisee Intranet Platform
- Marketing Support
Co-op AdvertisingAd TemplatesRegional AdvertisingMarketing Planning & SupportSocial MediaSEOWebsite DevelopmentEmail MarketingLoyalty Program/App
Additional details about running this franchise.
- Is absentee ownership allowed?
Definition: Absentee ownership means that the franchisee does not actively work in the franchise business or manage day-to-day operations.
- Can this franchise be run from home/mobile unit?
Definition: The business can be run from your home and/or a vehicle, and it is not necessary to have a retail facility, office space, or warehouse.
- Can this franchise be run part time?
Definition: This business can be run by the owner on a part-time basis (less than 40 hours per week) and/or as a side business; it is not necessary for the business to be open/run full-time.
- # of employees required to run
- Are exclusive territories available?
Definition: An exclusive territory is a fixed area in which you are given the right to operate and in which no other units of the same franchise may be opened.
What you need to know: Territory size may be based on factors such as radius, population size, zip codes, and more. Details can be found in Item 12 of the FDD.
Franchise 500 Ranking History
Compare where Waxing The City landed on this year’s Franchise 500 Ranking versus previous years.
Curious to know where Waxing The City ranked on other franchise lists? Find out below.