
Waxing The City
Facial and body waxing- Units as of 2020
-
119 (43 added in 3 years)36.1%
- 2021 Franchise 500 Rank
-
#236 Ranked #273 last year
- Initial investment
-
$214K - $424K
Company Overview
About Waxing The City
- Industry
- Personal-Care Businesses
- Related Categories
- Waxing, Miscellaneous Personal-Care Businesses, Miscellaneous Services
- Founded
- 2003
- Parent Company
- Self Esteem Brands
- Leadership
- Chuck Runyon, CEO
Franchising Overview
- Franchising Since
- 2010 (11 years)
- # of employees at HQ
- 200
- Where seeking
-
This company is seeking new franchisees throughout the US.
- # of Units
- 119 (as of 2020)
Information for Franchisees
Here’s what you need to know if you’re interested in opening a Waxing The City franchise.
Financial Requirements & Ongoing Fees
Here’s what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.
- Initial Franchise Fee
- $42,500
- Initial Investment
- $213,501 - $423,567
- Cash Requirement
- $125,000
- Veteran Incentives
- $5,000 off franchise fee
- Royalty Fee
- 6%
- Ad Royalty Fee
- 2%
- Term of Agreement
- 10 years
- Is franchise term renewable?
- Yes
Interested in opening a Waxing The City? Interested in opening a Waxing The City?
Financing Options
Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.
- Third Party Financing
- Waxing The City has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll
Training & Support Offered
Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.
- On-The-Job Training
- 15-25 hours
- Classroom Training
- 24 hours
- Additional Training
- Ongoing, esthetician training
- Ongoing Support
-
Purchasing Co-opsNewsletterMeetings & ConventionsToll-Free LineGrand OpeningOnline SupportSecurity & Safety ProceduresLease NegotiationField OperationsSite SelectionProprietary SoftwareFranchisee Intranet Platform
- Marketing Support
-
Co-op AdvertisingAd TemplatesRegional AdvertisingMarketing Planning & SupportSocial MediaSEOWebsite DevelopmentEmail MarketingLoyalty Program/App
Operations
Additional details about running this franchise.
- Is absentee ownership allowed?
- No
- Can this franchise be run from home/mobile unit?
- No
- Can this franchise be run part time?
- No
- # of employees required to run
- 8
- Are exclusive territories available?
- Yes
Interested in opening a Waxing The City? We can help you with that!
If you want to know if Waxing The City is the right franchise for you, we’re here to help you start the process of opening this business.
Franchise 500 Ranking History
Compare where Waxing The City landed on this year’s Franchise 500 Ranking versus previous years.
Additional Rankings
Curious to know where Waxing The City ranked on other franchise lists? Find out below.
Franchise 500 Ranking
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JOIN A TOP FRANCHISE ON THE RISE
Waxing The City is devoted solely to the art of body waxing, catering to both women and men. We provide a superior wax experience with proprietary wax, techniques, and unparalleled customer service.
SOLID INVESTMENT
Body waxing is a fast-growing segment of the booming salon industry. As it continues to gain in popularity—for women and men, young and old—a business dedicated to waxing is ideally suited for all types of markets in a wide variety of communities.
STRONG INDUSTRY
The global waxing industry is currently a 10 billion dollar industry is projected to double by 2027, with more than 34% of that revenue being generated in the United States. Moreover, industry reports show that specialty salons like waxing and nails fared well during the 2008 recession when industry revenue reached $11 billion in the US, proving consumers do not want to give up self-care and beauty even during hard times.
GROWING BUSINESS
The national waxing industry has a lot of room for growth with only one major competitor and a handful of regional chains on the landscape. With that, Waxing the City has already built a reputation as a relatable and fun brand that gives clients an exceptional experience every time they come into a studio.

WHAT'S EXCLUSIVELY OURS, IS NOW EXCLUSIVELY YOURS
This isn’t your quick, painful, impersonal waxing experience. In fact, it’s the exact opposite—where superior training, customer service, and comfort reign. Add in confidence-boosting results and there’s no question why people love Waxing The City.
EXCLUSIVE PRODUCTS
We believe brows are an extension of people’s styles, and self-care isn’t selfish, it’s smart. That’s why we sell a line of exclusive Waxing The City products that complement our waxing services, provide great gifting opportunities, and give our customers a chance to take a touch of WTC luxury home!
EXTENSIVE TRAINING
At Waxing the City, our Cerologists® are not only waxing specialists, they are the ultimate professionals of their craft. Each attends a week-long, hands-on training course to become certified and continues to receive training and education as well as opportunities for advancement while employed.
EXCLUSIVE WAX
The only way to provide the very best wax experience is to start with the very best wax. Our custom-formulated soft and hard proprietary wax is made exclusively for Waxing The City in Spain and France. They not only offer gentle hair removal, but soothe and comfort your skin.
A NOTE FROM NICK HERRILD
BRAND PRESIDENT

It is such an exhilarating time to be a part of the beauty industry! Beauty continues to evolve, and professional waxing is a segment that has been experiencing dramatic expansion and growth over the past several years. Despite all of the development within the wax category, we are still looking forward to a significant amount of green space with plenty of growth potential on the horizon. The opportunity is profound as waxing is becoming increasingly approachable and mainstream. At Waxing the City, we are focused on moving this progressive category forward with best-in-class technique and customer service. People are at the core of this business and we are working to champion a people-first culture within the industry. Waxing the City is certainly an exciting place to be right now.
Interested in opening a Waxing The City?
If you want to know if Waxing The City is the right franchise for you, we’re here to help you start the process of opening this business.
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Waxing The City

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