Waxing The City

Waxing The City

Facial and body waxing
Want to open a Waxing The City?
2021 Franchise 500 Rank
#236 Ranked #273 last year
See the Full List
Initial investment
$214K - $424K
Units as of 2020
119 56.6% over 3 years

Company Overview

About Waxing The City

Founded
2003
Parent Company
Self Esteem Brands
Leadership
Chuck Runyon, CEO
Sponsored Content

More from Waxing The City

Two women in the salon

JOIN A TOP FRANCHISE ON THE RISE

Waxing The City is devoted solely to the art of body waxing, catering to both women and men. We provide a superior wax experience with proprietary wax, techniques, and unparalleled customer service.

SOLID INVESTMENT
Body waxing is a fast-growing segment of the booming salon industry. As it continues to gain in popularity—for women and men, young and old—a business dedicated to waxing is ideally suited for all types of markets in a wide variety of communities.

STRONG INDUSTRY
The global waxing industry is currently a 10 billion dollar industry is projected to double by 2027, with more than 34% of that revenue being generated in the United States. Moreover, industry reports show that specialty salons like waxing and nails fared well during the 2008 recession when industry revenue reached $11 billion in the US, proving consumers do not want to give up self-care and beauty even during hard times.

GROWING BUSINESS
The national waxing industry has a lot of room for growth with only one major competitor and a handful of regional chains on the landscape. With that, Waxing the City has already built a reputation as a relatable and fun brand that gives clients an exceptional experience every time they come into a studio.

Product Image

WHAT'S EXCLUSIVELY OURS, IS NOW EXCLUSIVELY YOURS

This isn’t your quick, painful, impersonal waxing experience. In fact, it’s the exact opposite—where superior training, customer service, and comfort reign. Add in confidence-boosting results and there’s no question why people love Waxing The City.

EXCLUSIVE PRODUCTS
We believe brows are an extension of people’s styles, and self-care isn’t selfish, it’s smart. That’s why we sell a line of exclusive Waxing The City products that complement our waxing services, provide great gifting opportunities, and give our customers a chance to take a touch of WTC luxury home!

EXTENSIVE TRAINING
At Waxing the City, our Cerologists® are not only waxing specialists, they are the ultimate professionals of their craft. Each attends a week-long, hands-on training course to become certified and continues to receive training and education as well as opportunities for advancement while employed.

EXCLUSIVE WAX
The only way to provide the very best wax experience is to start with the very best wax. Our custom-formulated soft and hard proprietary wax is made exclusively for Waxing The City in Spain and France. They not only offer gentle hair removal, but soothe and comfort your skin.

A NOTE FROM NICK HERRILD
BRAND PRESIDENT

Brand president Nick Herrild

It is such an exhilarating time to be a part of the beauty industry! Beauty continues to evolve, and professional waxing is a segment that has been experiencing dramatic expansion and growth over the past several years. Despite all of the development within the wax category, we are still looking forward to a significant amount of green space with plenty of growth potential on the horizon. The opportunity is profound as waxing is becoming increasingly approachable and mainstream. At Waxing the City, we are focused on moving this progressive category forward with best-in-class technique and customer service. People are at the core of this business and we are working to champion a people-first culture within the industry. Waxing the City is certainly an exciting place to be right now.

Franchising Overview

Franchising Since
2010 (11 years)
# of employees at HQ
200
# of Units
119 (as of 2020)

Franchisor Information

Corporate Address
111 Weir Dr.
Woodbury, MN 55125

Information for Franchisees

Here’s what you need to know if you’re interested in opening a Waxing The City franchise.

Financial Requirements & Ongoing Fees

Here’s what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee
$42,500
Initial Investment
$213,501 - $423,567
Cash Requirement
$125,000
Veteran Incentives
$5,000 off franchise fee
Royalty Fee
6%
Ad Royalty Fee
2%
Term of Agreement
10 years
Is franchise term renewable?
Yes

Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing
Waxing The City has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training
15-25 hours
Classroom Training
24 hours
Additional Training
Ongoing, esthetician training
Ongoing Support
Purchasing Co-ops
Newsletter
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Lease Negotiation
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
Marketing Support
Co-op Advertising
Ad Templates
Regional Advertising
Marketing Planning & Support
Social Media
SEO
Website Development
Email Marketing
Loyalty Program/App

Operations

Additional details about running this franchise.

Is absentee ownership allowed?
Yes
Can this franchise be run from home/mobile unit?
No
Can this franchise be run part time?
No
# of employees required to run
8
Are exclusive territories available?
Yes

Franchise 500 Ranking History

Compare where Waxing The City landed on this year’s Franchise 500 Ranking versus previous years.

Additional Rankings

Curious to know where Waxing The City ranked on other franchise lists? Find out below.

Ranked #236

Franchise 500 Ranking

Want to stay updated on the latest franchise news?

Never miss a beat when you sign up to receive our newsletter.

We care about the protection of your data. Read our Privacy Policy

Related Franchise Content

Catch up on the latest franchise news, trends, and more.

Entrepreneur Franchise of the Day: Urban Air Adventure Park

Urban Air Adventure Park is Entrepreneur's No. 1 franchise for entertainment centers.

A metal band took over a Wendy's with a strange performance: VIDEO

For patrons at a Wendy's in Washington, the drive-thru experience was much louder than usual.

Emily Rella

Entrepreneur Franchise of the Day: ComForCare

ComForCare franchises offer older adults or those with disabilities in-home care to help them recover from a surgery or hospitalization.

Ready to Attend a Franchises's Discovery Day? Follow These 7 Steps to Prepare.

It takes a lot of work to determine the best fit for the franchise and the potential franchisee.

Adam Horlock

How to Successfully Turn Your Business Into a Franchise

If you think the franchise business model is only for restaurants, think again.

Roger David

With $ 15 and a hot dog stand Carl Karcher founded Carls' Jr.

Carl Karcher invested $ 311 to found one of the most popular fast food chains in the world.

March Violante

Disclaimer
The information on this page is not intended as an endorsement or recommendation of any particular franchise by Entrepreneur Media. Our franchise listings and rankings are solely research tools you can use to compare franchise operations. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise. That should include reviewing the franchisor's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees.
Updated: February 8th, 2021