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3 Keys to Building Your Personal Brand These are the pillars of a strong and authentic web presence.

By Professor M.S. Rao, Ph.D

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Opinions expressed by Entrepreneur contributors are their own.

When personal brands become powerful, their architects become sought-after speakers, excel as thought leaders, impact the world positively and leave leadership legacies to the next generation.

When you have a brand, opportunities knock at your door. When people Google your name, your title must appear on the first page of said search engine. It gives you visibility, credibility, authenticity and offers innumerable opportunities.

Related: 3 Key Considerations for the Modern Franchisee

Emphasize emotional storytelling

Whatever you do, you must do it with passion. You must work for a cause, not applause. You must place people before the profit. You must be other-people centric to make a difference in the lives of others.

Companies create a sense of compulsion and urgency to purchase their products and successful brands often explore insecurities so as to exploit them emotionally while focusing more on feelings than information.

Related: How to Get Your Business Better PR

Make it organic

Share your information through emotional storytelling to connect with your demo. People care only when you care for them.

Identify the global challenges in which you are passionate and offer solutions. Find out your core values, stand by them and contribute consistently to get noticed by others.

Treat adding value as an end-product, and building your brand as a byproduct, to avoid being disappointed if you fail to achieve all of your expectations.

Publicity as protection

Even if you go bankrupt, your brand will protect you. Entrepreneurs like Elon Musk, Richard Branson and Donald Trump bounced back from business failures because of their name recognition. Remember, the brand provides you insurance. You can rebound from any roadblock if your online star power burns bright enough.

Related: The Thing About Branding That Successful Companies Understand

Professor M.S. Rao, Ph.D. is the founder of MSR Leadership Consultants, India. He is an international leadership guru with 42 years of experience and the author of 52 books including the award-winning ‘See the Light in You.’

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