How to Scale Your Coaching Business in 5 Proven Steps Follow these key steps to effectively scale your coaching business.

By Jeanne Omlor

Key Takeaways

  • Create your coaching model and style
  • Define your niche and focus
  • Craft your offer and establish your first marketing avenue
  • Promote your business and welcome clients
  • Introduce automation

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Launching a coaching business is a strategic and timely move in the current world we live in, especially given the rising demand for guidance and support, particularly in these times of uncertainty.

The numbers tell a fascinating story: According to the Coach Foundation, the U.S. coaching industry's estimated market value surged from $707 million in 2011 to an impressive $1.34 billion in 2022, indicating substantial growth over the past decade.

This places the coaching industry as one of the fastest-growing sectors.

So, the thing is that once you have launched, the real challenge lies in scaling your coaching business to win clients among a sea of other coaches. Scaling requires continuous action, courage, planning, adaptability and above all, having coaches and mentors of your own so you don't get left behind or try to reinvent the wheel.

Here are five important steps to effectively scale your coaching business:

Related: 4 Steps to Building a Successful Coaching Business

1. Create your coaching model and style

Dialing in how you want to coach is one of the foundations of your business and encompasses your coaching style, pricing and target audience. Here are some possibilities:

Private coaching: This entails one-on-one sessions with individual clients.

Group coaching: This is called "coaching to many" and means coaching sessions for multiple participants, which affords an opportunity to scale your time, energy and revenue per session. Usually, this is done via Zoom.

Business and leadership coaching: Get hired by organizations and groups to provide coaching for specific areas, such as leadership development. This is either in person or via Zoom.

In-person workshops: Speak at conferences or host workshops for in-person coaching events.

Hybrid coaching model: You can also combine different coaching models, such as group coaching and one-on-one coaching, which I have found to be the best model as far as getting results, as the coachees have community and personal attention built in.

2. Define your niche and focus

Before you can craft an irresistible offer, you first need to get clear on exactly who you are serving, what you are helping them with and what makes you unique.

Ask questions like these: What is my experience, and how can it help others? What problems can I effectively solve and for whom? What have I already coached friends and family on, even casually, and what results did I get? What are people willing to pay for, and who are they? This helps to identify your target audience or avatar. You can then tailor your messaging and approach to cater to this group's specific needs and preferences. Personalization is key as people seek relatable coaches who have real-life stories of transformation.

A side note: Some coaches are certified, and some are not. There is room for all sorts of coaches, and being certified or not should not stop you if you know you can help people.

3. Craft your irresistible offer and establish your first marketing avenue

Once you are clear on who you are serving, you need to craft a very clear offer that your target market will have a hard time saying "no" to. A premium offer has a great guarantee, clear results and a clear mode of delivery. Confusion does not sell. The offer must be simple enough that the prospective client will easily understand how it all works.

Now you are ready to get your first marketing avenue up and running. That first avenue should be social media. Pick the platform where your ideal client would hang out the most, and launch a simple, clear and intriguing online presence that educates followers about your services, pricing and the results that they can expect if they hire you.

Related: 4 Steps for Growing Your Coaching Business to $1 Million a Year

4. Promote your business and welcome in clients

Your mission from the beginning of launching your coaching business, and until forever, is always to create a system for a steady stream of leads. A steady stream of leads is the lifeblood of your business revenues. Without a healthy amount of leads, you will have limited prospects and a low number of clients. This will not sustain or grow your business.

Here are some strategies to get this stream of leads in place:

Organic (unpaid) social media marketing on the platform of your choice: Facebook, Instagram, LinkedIn, TikTok or YouTube. Organic marketing is the very first stop for all new coaches. There is zero risk of wasting money on ads, and if you do decide to run ads when you have the high budget needed for that, organic marketing boosts the paid advertising. Even seasoned coaches should always have an organic marketing avenue in place.

Email marketing is also organic, however, when you start, you will not have an email list. Building an email list is a long, ongoing process, and it's good to start building your list sooner rather than later. This will not be an immediate source of leads but one that grows over time.

Once you've scaled your coaching business to at least $40-$50K months, you can consider paid advertising. Depending on where you are situated, you can run Google, Facebook, Instagram, LinkedIn, YouTube or TikTok ads.

The reason for waiting to run ads is that they take a considerable amount of money to test and are more challenging to dial in than a few years ago. You also need to hire a digital marketer who really knows what they're doing or you could end up throwing a lot of money down the drain.

5. Introduce automation

Invest in a robust online coaching CRM platform like that streamlines many aspects of your business. Automation can encompass the following:

  • Automated email sequences: Streamline communication with new clients

  • Integrated calendars: Simplify appointment scheduling, automated social media scheduling and posting

  • Ecommerce capabilities: Manage merchandise effortlessly

  • Regular automated reports: Track progress efficiently, easy to create websites and sales pages and funnels

Coaching is now more than ever an exciting industry with tremendous potential and accessible to anyone with the determination to excel and create impact by helping others. It is also the vehicle for creating a life of freedom.

By following these steps and getting coaching help, you'll attract the right clients and build a sustainable coaching business while harnessing your uniqueness and vision for impact.

Related: 6 Proven Steps to Scale Your Coaching Business Successfully

Jeanne Omlor

Entrepreneur Leadership Network® Contributor

Business Coach for Coaches

Jeanne Omlor is known as the Queen of Authentic Marketing and works with coaches to grow to high 6-7 figures. She went from $0 to $1M in revenue in 17 months online & is now at multiple 7 figures after 3 years. She helps her clients with proven strategies for marketing, mindset & heart-based sales.

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