Get All Access for $5/mo

6 Crazy Effective Growth Hacks for Your Next Content Marketing Campaign Content marketing campaigns have many names, but only one goal: company growth.

By Sam Oh Edited by Dan Bova

Opinions expressed by Entrepreneur contributors are their own.

Weekend Images Inc. | Getty Images

If you've ever been to Disneyland, then you have probably had the misfortune of experiencing the ride It's a Small World. While it may have taken you days of agony and despair to remove that oddly catchy tune from your head, the message behind the music is so true.

The rise of the computerized world.

With the rise of the internet, email, and social media, the world is getting smaller and smaller. This while simultaneously being filled with a relentless stream of new and distracting content that makes it difficult for the modern marketer to gain any real relevance.

Grow your content marketing.

If you have been struggling to grow your content marketing campaigns due to the overabundance of competition, then it is time to try something a little bit different. Growth-hacking is a relatively new term for a set of tactics and techniques. These tactics give you a map for supercharging your content marketing growth and expanding your reach to new levels.

If you are interested in rapidly boosting the growth of your content marketing campaign, then the following 6 growth hacks will equip you with everything you need. You'll quickly gain the know-how to improve your campaigns in exciting and sometimes counterintuitive ways.

1. A/B test headlines to optimize click throughs.

Your headline is the most essential part of your content marketing campaigns. Without fully optimized headlines, you can't have the greatest and most viral worthy content in the world. No one will ever be interested enough to take the time to read it.

This makes it absolutely essential that you A/B test headlines for every single article and analyze your testing results before publishing or promoting it.

Related: Suck at Writing Headlines? These 10 Online Tools Will Help

The company Upworthy, who regularly creates some of the most viral content on the web mandates that all of their writers test at least 25 headline variations through creative social media posts before they are allowed to publish new content.

Once a winner is found, and a winner is almost always found, they then publish and promote their new content. They now have a fully optimized headline, ensuring more engagement and more click-throughs.

2. Gamify your content to increase user engagement.

The video game industry grosses tens of billions of dollars annually and isn't showing any signs of slowing down. I'm not suggesting that you hop on the bandwagon and create a new video game development company, but you can still transfer people's love of games into your content marketing strategy.

By using a number of creative WordPress plugins, you can gamify your blog and your content with patches, achievements, and unique user profiles. This tactic will have people begging to come back for more.

3. Repurpose content to boost reach and traction.

Repurposing old content is one of the easiest and most effective growth hacking techniques to grow your content marketing campaigns. It takes almost no time to convert old blog posts into YouTube videos. You'll distil the key points into Slideshare presentations, or summarize them in a Facebook post.

By repurposing your content you open dozens of new doors and take advantage of previously unused platforms that will quickly and easily expand your reach. The best part? You already have all of the content required to take advantage of this epic little hack.

4. Use relevant social media groups to promote new content.

A great way to grow your audience and increase content engagement is to get involved in social media groups where you can add genuine value while simultaneously promoting your new content.

Join relevant groups and jump into the conversation. People will start to see you as an authority and will take notice when you start sharing and promoting your latest blog posts and videos.

5. Use content pop-ups with epic CTAs to increase conversions.

One of the most important parts of content creation is generating conversions from that content. An effective way to achieve this is through the use of creative content pop-ups that have a clear and user-friendly call to action.

For example, if you write an article on Facebook Ad hacks, you can implement a pop-up that encourages readers to opt-in to your newsletter.Include an exchange for a free video course on Facebook ad design is a phenomenal way to boost conversions in a natural and helpful way.

Related: Pop-up Shop Marketing: A Quick How-to Guide

6. Publish social media posts at different times throughout the day.

With the enormity of most social media channels, it is easy for your content to get lost in the slew of other posts cluttering up your audience's newsfeed. This makes it absolutely essential that you regularly share new posts several times throughout the day.

Related: Here are the Best Months, Days, and Times to Publish

Contrary to popular belief, publishing your content at different times will not negatively affect your account or annoy your audience. According to most studies, is an incredible way to keep your social media profiles relevant and visible.


Whether you are a newbie in the content marketing game or a seasoned veteran, growth hacking, when used properly, will allow you to quickly take your campaigns to new heights.

Take advantage of the six hacks detailed above and watch your company and your revenue grow.

Sam Oh

Entrepreneur, Online Marketer and Founder of Money Journal

Sam Oh is a web strategist, digital marketer and founder of Money Journal. There he publishes in-depth guides to help entrepreneurs gain traction and grow by leveraging online marketing tactics. Oh has also created profitable businesses on Amazon, eBay and has sold multiple businesses since 2009.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Growing a Business

The Top 5 AI Tools That Can Revolutionize Your Workflow and Boost Productivity

Discover the top 5 AI tools for marketing and content creation that every marketer needs to know.

Starting a Business

How to Find the Right Programmers: A Brief Guideline for Startup Founders

For startup founders under a plethora of challenges like timing, investors and changing market demand, it is extremely hard to hire programmers who can deliver.

Science & Technology

No More ChatGPT? Here's Why Small Language Models Are Stealing the AI Spotlight

Entrepreneurs can leverage this growing tech to create innovative, efficient and targeted AI solutions.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.