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7 Tips for Preventing a Business Meltdown Sustain a successful company amid a competitive marketplace.

By Stan Popovich Edited by Dan Bova

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Many entrepreneurs struggle to stay in business amid intense competition.

Here are seven suggestions for increasing your chances of sustaining a successful business:

Related: 5 Things Entrepreneurs Caught in Comparisons Should Remember

1. Keep abreast of the competition.

Don't assume anything about the competition such as whether it's stronger or weaker than your company. Remember there's always something to learn about a rival.

Do your homework and find ways to deliver a superior product. The more you know about your competition, the better your chances for being successful.

2. Know your product inside and out.

Many business owners think they know everything about their product lines.

Unfortunately, this is not always the case. Yet a business owner should know all the advantages and disadvantages of his or her product and how it compares with the competition.

Today's marketplace is continuously evolving and so continuously improve your product lines.

3. Communication is key.

Be in touch with your employees on a daily basis. All staffers should be on the same wavelength and trying to reach the same goals.

The last thing you want is for employees to pursue different paths. This leads to wasted time and effort. Talk with members of your team daily to be sure all staffers are doing what they should.

Related: 5 Psychological Strategies for Building a Winning Team Culture

4. Take care of employees.

Treat staffers with respect and don't be cheap. The key a successful business is having good workers devoted to working for you.

Dissatisfied workers can sabotage your business efforts and cause a loss in productivity. A company with a reputation for taking care of its workers can remain successful in today's competitive environment.

5. Strive to be better.

Don't settle for being just average when it comes to your business. Regardless of how successful you may be, find ways to improve company operations. Continue to find ways to be more productive and efficient when managing employees and attaining business objectives.

6. Stay within budget.

Don't spend money you don't have. Many businesses easily go into debt from not watching expenses. Keep a budget.

7. Don't be greedy.

Some successful businesspeople become greedy and end up losing everything. Monitor your successes and take things one step at a time. Follow your business objectives and don't assume that success will continue to last.

Do everything in moderation when managing your company through good times and bad. Yes, things will happen that will take everyone by surprise. Be flexible and when unexpected events happen, learn to deal with them immediately. Don't put off things that you can do today and never underestimate your competition.

Related: 10 Ways to Keep Your Company's Cash Flow Alive

Stan Popovich is the author of A Layman’s Guide to Managing Fear Using Psychology, Christianity and Non Resistant Methods. Read the reviews of Popovich’s book by visiting http://www.managingfear.com/

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