Ad Company Creates Working Tequila Cloud

Cloudy with a chance of … booze.

learn more about Rose Leadem

By Rose Leadem

Youtube

Opinions expressed by Entrepreneur contributors are their own.

Forget about your umbrella -- time to get out the salt, limes and shot glasses.

Ad company Lapiz, a unit of Leo Burnett, has revealed the world's first tequila cloud. Using ultrasonic humidifiers, the company created a way to transform tequila into a floating visible mist, which then liquefies to fall as raindrops.

Related: Forget Which Super Bowl Ads Are Funny -- These Are Ads that Actually Worked

Premiering in Berlin during the rainiest month of the year, the exhibit aims to entice people to take a tropical, tequila-infused trip to Mexico. An even more impressive feat is the cloud is programmed to only rain when it is raining in Berlin (which is quite often).

The company also put together a commercial using the tequila shower. "Forget the winter, have a taste of Mexico," reads the ad.

Let it pour.

Rose Leadem
Rose Leadem is a freelance writer for Entrepreneur.com. 

Related Topics

Business News

Police: 82-Year-Old Woman Found Alive at New York Funeral Home After Being Pronounced Dead

The woman was found breathing almost three hours after she was pronounced dead.

Business News

Disney Will Layoff 7,000 Employees to Save $5 Billion in Costs. "I Do Not Make This Decision Lightly," CEO Bob Iger Says.

The announcement, part of a massive corporate restructuring effort at the company, caused shares to surge.

Business News

An NFL Rookie Scores a $514,000 Jackpot in Las Vegas

Los Angeles Rams running back Ronnie Rivers sat down to play 3-card poker and left a half million dollars richer.

Innovation

The Greasy, Glamorous Rise of Mascara

You won't believe the grimy gunk people used to smear on their eyelashes -- and still do.

Business Ideas

How to Make Thousands of Dollars on the Side As a Virtual Assistant

Apply your skills and experience to create a lucrative virtual assistant side hustle or full-time business.

Living

Invest in Yourself: 10 Things Every Working Woman Should Do This Year

When striving for success, it is easy to forget about your mental and physical health. But without health, you cannot fully succeed. Follow these ten lifestyle strategies for success in your personal and professional life.