📺 Stream EntrepreneurTV for Free 📺

Content Marketing Tips: How to Use Live Video to Build Your Brand Everyone's going crazy over live video, and for good reason.

By Salma Jafri

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Salma Jafri discusses how just how important live video is in 2017.

Live video is a great to maintain a two-way conversation with your audience -- something you simply can't do when you're reading a script -- and major social networks are taking note. Snapchat is now a multi-billion-dollar company with live news feeds, Twitter has invested heavily in Periscope, and Facebook is pushing its own live feeds. So, get on board now and learn how to use this tool in 2017, because it's going to be bigger than ever.

Watch more YouTube videos from Salma Jafri on her channel.

Related: 12 Things Authentic People Don't Do on Social Media

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical and provides partners with distribution on Entrepreneur.com as well as our apps on Amazon Fire, Roku and Apple TV.

Salma Jafri

Content Marketing Consultant for Entrepreneurs

Salma Jafri is the host of Content Marketing Tips, a weekly vlog and blog on how women entrepreneurs can market authentically to their audience by using their natural strengths. Grab her free cheat sheet: 25 Free and Feel-Good Ways to Authentically Promote Your Content.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from Salma Jafri

Editor's Pick

Data & Recovery

Protect Your Business with This $50 Cyber Security Bundle

Featuring nearly 130 hours of content, this e-learning bundle can help you learn valuable IT concepts.

Side Hustle

Want to Start a Simple Business That Helps the Planet? After 'One Night's Worth of Research,' He Started an Eco-Friendly Gig And Now Makes $200K a Year

Environmentally-conscious laws are picking up steam across the country. When one went into effect in Zach Cavacas's home state, he saw a lucrative business opportunity. Chances are, a similar law is coming to your state, or is already there.

Business News

Apple Issues Apology for iPad Pro 'Crush!' Ad and Pulls It from TV — Here's Why

The ad drew criticism from Hollywood creatives, including actor Hugh Grant.

Growing a Business

Future-Proofing Your Business — 5 Strategies for Sustainable Growth in Times of Change

Key strategies for marketing and advertising agency leaders to navigate the rapid pace of technological and market changes, ensuring survival and growth.

Management

Firing a Long-Term Employee is Hard — But It's Necessary. Here's Why.

If you have an employee who has been with you for years, they are often "rock star" performers. But, there are times when your long-termers can become bad performers over time.

Business News

Planet Fitness Is Increasing Membership Prices for the First Time in Nearly 30 Years

The gym chain's classic membership has traditionally been $10 since 1998.