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Does Your Website Have This Important Lead-Generation Feature? There could be a slew of customers waiting if you incorporate it.

By Ben Angel

Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Ben Angel begins by covering the importance of the opt-in page. This page can be a portal to any sort of free offering, including a free book or a free webinar series.

An important aspect to an effective opt-in page is its design. Without a compelling design, there will be fewer conversions from the leads you may be generating. If you're at a loss for crafting an interesting design, go online and look for templates that are simple and uncluttered.

To increase credibility in your business, consider adding a section offering social proof on your website. This can mean links to your social presence, or it can mean showcasing positive testimonials or notable press coverage.

The final step for many landing pages is to direct people to a call-to-action -- which tells people what is the next thing they should do and leads them to a purchase.

Click to video to hear more from Angel about email marketing.

Related: Draw More Leads to Your Email List With These Tips

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Ben Angel

Entrepreneur Network Contributor

Tackle AI's toughest questions with Ben Angel, mapping the business terrain for 20 years. Master the AI landscape and reach peak productivity and profits with insights from his latest work, "The Wolf is at The Door — How to Survive and Thrive in an AI-Driven World." Click here to download your 'Free AI Success Kit' and get your free chapter from his latest book today.

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