Getting Started on Google + A step-by-step guide to creating a presence on the fast-growing social network of 250 million users, from the former chief evangelist for Apple.

By Guy Kawasaki

Opinions expressed by Entrepreneur contributors are their own.

Shutterstock

In his book, What the Plus! Google+ For the Rest of Us,author Guy Kawasaki details strategies, tactics and time-savers to create an effective presence and attract followers, engage the right people, and promote your brand. In this edited excerpt, Kawasaki explains how to get started on Google+, which has garnered over 250 million active users since its beta test in June 2011.

Since Google can divert the river and owns the playing field, you may find it hard to avoid Google+. Here's how to get started:

Sign up for a Google account that enables you to use all the Google products. Keep your name simple, which will make it easier for people to remember you and find your Google+ post.

The next step is to find people to "circle." When you've circled approximately 50 people, Google+ gets really interesting. This process will only take a few minutes but will yield many hours of enlightenment, engagement, and enjoyment.

Google+ provides multiple options to get started. First, you can click on "Find people" to search for people you already know. Don't be disappointed if all your BFFs (best friends for life) aren't already on Google+; this is a chance to make new BFFs.

Related: Chris Brogan on How Businesses Benefit from Google+

Second, you can click on categories of people, such as "Entertainment" or "Fun & Interesting." Google compiled a list of "Picks" based on the fame and level of activity of the people. You can add these entire preselected circles or individual people.

There are a few simple ways to decide whether to circle someone:

  • Does the person have a pleasant profile photo? The lack of a profile photo indicates that the person is clueless, a newbie, or a spammer. When there is a photo, you can infer a lot about the person.
  • How many people have circled the person? Lots of followers doesn't necessarily mean the person is worth circling, but it's a pretty good data point. There's usually a bad reason someone only has a handful of followers.
  • When was the last time the person shared a post? This will show if the person is active on Google+. There's no sense following someone who isn't active because the purpose of circling a person is to generate interaction.
  • Are the person's posts shared by many people, and commented upon? People who share posts that generate more than 10 shares and more than 10 comments tend to be interesting.

An easy way to check out a person is to use Chrome, Google's browser, and install a Chrome browser extension called "CircleCount." Then, when you mouse-over a person's name, you'll see the follower history and the average number of shares and comments.

Related: How Google+ Can Improve Your SEO

Now that you've circled a few people, it's time to explore how to navigate Google+. The nine buttons in the vertical navigation ribbon on the left side of the page are the primary ways to navigate Google+ itself. Here's what the buttons do:

  • Home: On Google+, home is where the "stream" is. This button displays your "stream" of what the people you follow have posted. Think of Home as your "news feed."
  • Profile: When you want to see what you've posted, click on this button. It will show you all your posts, and it's a good way to manually check for new comments on your posts.
  • Explore: This will take you to a page that explains Google+ features as well as the posts that have the most comments and shares.
  • Events: You can use Events to plan and invite people to your parties, meetings, and Google+ hangouts. You create an invite, choose a theme picture, set a day and time, and invite people and circles of people.
  • Photos: This takes you to photo collections, including those you and your friends have posted as well as photos you've been tagged in.
  • Circles: You create circles in order to organize and filter who you interact with. You circle people unilaterally, without their permission, although they are notified that you circled them.
  • Local: Google Local helps you find "recommended places" such as restaurants and hotels near your geographic location. It provides Zagat scores and summaries plus the recommendations of people you know on Google+ and "top reviewers."
  • Games: This is the front door to playing games on Google+. You have control over when you see games, how you play them, and with whom you share your experiences.
  • Hangouts: Hangouts is a killer feature of Google+ that enables you to have a video chat session with up to nine other people. Think of it as Skype on steroids.
  • More: This enables you to add navigation buttons such as Pages, which provides links to the pages that you have created or have access to. (Pages are Google+ accounts for organizations.)

There are more ways Google+ helps you find people to circle. You can search for people at any time by using the Google+ search area. When you find a person, Google+ also displays more people who might interest you.

Related: How the New Google+ Local Tab Could Influence Local SEO

You also can enter keywords that describe your interests and passions, and Google+ will display relevant people, posts, people, and pages. When you find people who share your sensibilities, circle them so you may continue to read their posts. Then read the comments on their posts, which can also help you find people to circle.

Wavy Line
Guy Kawasaki

Evangelist, Author and Speaker

Guy Kawasaki is the chief evangelist of Canva, an online, graphics-design service, and an executive fellow at the Haas School of Business at U.C. Berkeley. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is the author of The Art of the Start 2.0, The Art of Social Media, Enchantment and 10 other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

Editor's Pick

'Catastrophic': Here's What You Should Know About the Debt Ceiling Crisis — And How a Default Could Impact Your Business
Lock
I Helped Grow 4 Unicorns Over 10 Years That Generated $18 Billion in Online Revenues. Here's What I've Learned.
Lock
Want to Break Bad Habits and Supercharge Your Business? Use This Technique.
Lock
Don't Have Any Clients But Need Customer Testimonials? Follow These 3 Tricks To Boost Your Rep.
Why Are Some Wines More Expensive Than Others? A Top Winemaker Gives a Full-Bodied Explanation.

Related Topics

Leadership

The Real Reason Why The Return to Office Movement is Failing is Revealed in New Study

There is a vivid sign of the disconnect between employees and their workplace, a glaring indication that companies need to revise their scripts to improve their hybrid and remote work policies.

Money & Finance

3 Ways to Create Multiple (Big) Streams of Income

Here are three ways to create multiple streams of income. These strategies require effort and resources but offer significant financial potential.

Legal

'That '70s Show' Star Convicted on Two Counts of Rape. He 'Drugged' His Victims.

Danny Masterson was accused of forcibly raping three women at different times between 2001 and 2003. The jury reached a verdict on two counts but was deadlocked on the third.

Business News

7 of the 10 Most Expensive Cities to Live in the U.S. Are in One State

A new report by U.S. News found that San Diego is the most expensive city to live in for 2023-2024, followed by Los Angeles. New York City didn't even rank in the top 10.

Business News

Raccoon Adorably Orders A Donut From Dunkin' Drive Thru: 'Little Gentleman'

The hilarious clip has garnered over 21.3 million views on TikTok.

Management

12 Good Reasons to Explain Why You Left a Job During an Interview

Not sure what to say when asked why you left your last job? Check out these reasons so that you have a great answer on your next interview.