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How to Satisfy Your Customers When Your Product Is Delayed Sarah Ribner of PiperWai sold out of product within five minutes of airing on 'Shark Tank'; learn how she handled production bumps as her business grew.

By Jason Saltzman Edited by Dan Bova

Opinions expressed by Entrepreneur contributors are their own.

Sarah Ribner, co-founder of PiperWai, had two weeks notice before being selected to film on Shark Tank. Within five minutes of airing, her product was sold out, despite preparing as much of her handcrafted product as she could afford. With backorders piling up, manufacturing problems and 10,000 emails to be answered, PiperWai needed to make customers happy. Learn how Ribner and her team made it through in this episode of Resilience.

Watch the full episode on Alley's YouTube channel.

Related: Aaron Sherman Founder of Storyboard That Discusses Learning From Failure

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Jason Saltzman

Startup Mentor, Entrepreneur, CEO of Alley

Jason Saltzman is a seasoned entrepreneur with a background in sales and marketing. Through his roll as CEO of AlleyNYC and as a TechStars mentor, he advises hundreds of startups, offering real life practical application and creative marketing advice.  He is also considered a “must know” in the NYC entrepreneurial scene.  

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