New Data Reveals That People Would Rather Give Up Social Media Than Commit to a Financial New Year's Goal People are also more comfortable sharing their weight than their credit score.

By Rose Leadem

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Shutterstock

We're a week into the New Year, which means you're a week into your New Year's resolutions. From losing weight to spending more time with family, there are plenty of popular resolutions out there -- and plenty of opportunities not to stick to them.

Among the most challenging, apparently, is the resolution to meet financial goals.

Related: 7 New Year's Resolutions to Make 2017 Great

For a LearnVest survey titled Money Habits and Confessions conducted by Wakefield Research, 1,000 respondents 18 years and older weighed in regarding their money habits and goals for 2017. Fifty-six percent said they planned to set financial goals, yet only 34 percent (and 42 percent of millennials) predicted they would actually stick to them. In fact, more than half of all respondents said it would be easier to give up social media for a year than stick to a financial goal.

Although more men than women consider themselves "financially savvy" compared to the average American, the survey revealed that women (64 percent) are more likely than men (46 percent) to actually make a financial resolution.

Related: Reach Your Financial Goals and Live the Life You Want

In general, people seem to have other priorities. More than half of Americans surveyed believe that kicking their bad lifestyle habits, such as not exercising enough, would be more beneficial to them than cutting back on spending. That said, 68 percent reported they'd rather share their weight than their credit score.

Cities can be very expensive places to live, so it's no wonder that Americans living in urban areas put financial goals at the top of their lists. That goes for people with kids, too -- 72 percent of parents plan to set financial goals, while only 47 percent without kids plan to put their finances first.

Rose Leadem is a freelance writer for Entrepreneur.com. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

Woman Goes Viral After Recording Her Disastrous Call With HR After Being Let Go: 'They Tried to Gaslight You'

Brittany Pietsch posted a nine-minute-long clip of her firing from Cloudflare on TikTok, and it went viral. The company's CEO responded on X — and also went viral.

Starting a Business

They Grew Up in a Financially-Challenged Single-Parent Home and Now These Twins Run a Multimillion-Dollar Real Estate Business. Here's How They Turned Hardship Into Inspiration.

How Jeremy and Joshua Mathis overcame adversity and turned their challenging upbringing into a foundation for real estate success.

Thought Leaders

How This Family-Run Company Has Thrived for Five Generations

Marty Ozinga, the CEO of Ozinga, explains the legacy and future of the powerhouse construction materials company.

Business Solutions

Upgrade Your Work Laptop or Computer's OS With Windows 11 Pro, Now for Less Than $25

Outfit your office's computers and laptops with Microsoft's latest OS: Windows 11 Pro.

Marketing

4 Ways AI Is Revolutionizing Targeted Advertising — And How to Balance It's Ethical Implications

AI-powered targeted advertising revolutionizes marketing with hyper-personalized promotions. However, ethical and transparency questions hover over this progress.