Get All Access for $5/mo

Seven Easy Tweaks to Turn Your Site into a Holiday Sales Machine With the year's prime shopping season looming, here are some tips for improving your website to boost sales.

By Carol Tice Edited by Dan Bova

Opinions expressed by Entrepreneur contributors are their own.

Seven Easy Tweaks to Turn Your Site into a Holiday Sales MachineThe year's prime shopping season is looming, but is your website ready? If not, no worries. The great thing about websites is you can change them, fast.

If you don't have a website, consider getting one. Basic sites are free from services such as Yola or Flavors.me. That way, you can at least stand a chance of getting found by Web-surfing shoppers.

If you have a site, a few quick tweaks might help it bring you more customers. Here are seven ideas for improvements that could help your site convert more visitors into buyers.

  1. Declutter. The more widgets you plop onto your sidebars, the more confused visitors get. Then, they leave. Speaking of which, if you have more than one sidebar, try to cut back. To help your decluttering efforts, use Google's In-Page Analytics or similar tools to learn what visitors click on -- and eliminate any extraneous, little-used items.
  2. Make buttons bigger. Studies have shown that bigger buttons convert better. Apparently we humans just can't resist a big, juicy button. So style up your PayPal buttons with some nicer graphics.
  3. Add testimonials with photos. Consumers are strongly influenced by seeing success stories with photos that make them think: "That customer is like me." Put out a call for testimonials if you don't have any fresh ones. Check out these on the home page of A-List Blogger Club for an example of well-done testimonials.
  4. Update your copy. When's the last time something new appeared on one of your static pages? Rewrite your landing page or add some news to your media page. Maybe rewrite a few product descriptions. Let shoppers know your online site isn't a ghost town. Rewrites can also help improve your site's Google rankings.
  5. Make your "About" page sell. The About page is one of the most-visited places on most Websites. People are always curious to know who's behind the curtain. Does your About page tell a compelling story? That can make a big difference in customers deciding they trust you, and will buy from you. Also, put a purchase or subscribe button on that page, as doing so has been shown to improve conversions.
  6. Refresh your design. Look at your color palette -- does it seem dated? When's the last time you changed it? Changing your colors can be a quick way to make the site look fresh and new -- ColourLovers is a great site for playing around with possible color combinations.
  7. Improve your SEO. Is your site search-engine optimized to help customers find you on Google? Simply by adding a description of your business to your site's headline or tagline can work wonders for helping you rank higher for key searches.

Have you fixed up your Website for the holidays? Leave your URL so we can take a look, and tell us what's new on your site.

Carol Tice

Owner of Make a Living Writing

Longtime Seattle business writer Carol Tice has written for Entrepreneur, Forbes, Delta Sky and many more. She writes the award-winning Make a Living Writing blog. Her new ebook for Oberlo is Crowdfunding for Entrepreneurs.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business Solutions

Increase Productivity with This Microsoft 365 Subscription, Now $25 Off

It can make the entrepreneur life a lot easier.

Business News

Apple Pay Later Is Ending. Here's What's Taking Its Place.

The program was available for less than a year.

Leadership

This Artist Answered a Businessman's 'Powerful' Question — Then His Work Became 'the Poster Child for Juneteenth': 'Your Network Really Becomes Your Net Worth'

Reginald Adams was the executive director of a Houston-based art museum for more than a decade before he decided to launch his own public art and design firm.

Leadership

Harvard Business School Professor Says 65% of Startups Fail for One Reason. Here's How to Avoid It.

Team alignment isn't nice to have -- it's critical for running a successful business.

Business News

Here's What Companies Are Open and Closed on Juneteenth 2024

Since it became a holiday in 2021, Juneteenth has been recognized by some major corporations as a paid day off.

Growing a Business

I Hit $100 Million in Annual Revenue by Being More Transparent — Here Are the 3 Strategies That Helped Me Succeed

Three road-tested ways to be more transparent and build relationships that can transform your business — without leaving you feeling nightmarishly over-exposed.