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The One Customer Relations Tip You Need to Grow Sales Eric Siu lays out why how your customers remember you makes a big difference to your business.

By Eric Siu

Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Eric Siu highlights the one key lever to grow your business: retention. Retention is remaining memorable to your audience, which in turn helps you to get referrals.

Siu brings in an example of his mother, who works in real esate and caters to niche community. To secure solid referrals, Siu's mother makes sure she leaves an impression on her customers. Small thoughtful moves like re-doing a space, as well as using her own commission to purchase new home appliances, help develop retention.

As a business owner, building relationships with your customers will move you into new territories for sales, like upselling and cross selling. Going the extra mile to be memorable will help establish you as a reliable source whenever your customers are in need of your service in the future.

Click play to learn more about how retention can help you grow your customer base.

Related: How to Gain an Edge in the Ecommerce Marketplace

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Eric Siu

CEO, Single Grain. Founder, Growth Everywhere.

Eric Siu is the CEO of digital marketing agency Single Grain. Single Grain has worked with companies such as Amazon, Uber and Salesforce to help them acquire more customers. He also hosts two podcasts: Marketing School with Neil Patel and Growth Everywhere, an entrepreneurial podcast where he dissects growth levers that help businesses scale. 


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