Get All Access for $5/mo

This Sports Publicist Explains How to Make Your Online Content Go Viral Plus, why it's okay to blend your personal and professional brands.

By Ximena N. Larkin Edited by Dan Bova

Opinions expressed by Entrepreneur contributors are their own.

Cindy Hamilton is a Chicago-based sports publicist who has carried out influencer campaigns for major brands like Nike and Adidas, so she knows a little bit about the digital space. In this video, she breaks down some of her past successes, current trends and where influencer campaigns are going in the future.

For example, how can you use the influx of influencers to affect your marketing strategy? Will the number of influencers keep growing, or should it revert back to form?

Most importantly, how can you separate yourself from your many competitors and make your content go viral?

Click play to learn more.

Related: Why Ideas Are an Entrepreneur's Most Valuable Currency

Watch more videos on C1 Revolution's YouTube Channel.

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Amazon Fire, Roku, Apple TV and the Entrepreneur App available on iOS and Android devices.

Click here to become a part of this growing video network.
Ximena N. Larkin

Founder of C1 Revolution

Ximena N. Beltran Quan Kiu, is a digital strategist who specializes in using social media for public relations campaigns to create offline engagement. Based in Chicago, she is the founder of C1 Revolution and has worked on public relations, social media and marketing campaigns for companies. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from The Revolutionaries

How This Mexican-American Artist Is Raising Social Awareness in His Chicago Community

This Marketing Maven Makes Connections Through Creative Experiences

You Can Read and Eat Great Food at This Chicago Culinary Bookstore

Editor's Pick

Most Popular

See all
Productivity

6 Habits That Help Successful People Maximize Their Time

There aren't enough hours in the day, but these tips will make them feel slightly more productive.

By Blake Johnson
Franchise

7-Eleven Stores in the U.S. Will Introduce Some Japanese-Inspired Changes. Here's What to Expect.

You'll soon be able to pick up some fresh sushi or a new type of snack at your local 7-Eleven — but the Big Gulp isn't going away.

By Carl Stoffers
Growing a Business

The Best Way to Run a Business Meeting

All too often, meetings run longer than they should and fail to keep attendees engaged. Here's how to run a meeting the right way.

By Jacqueline Whitmore
Fundraising

Working Remote? These Are the Biggest Dos and Don'ts of Video Conferencing

As more and more businesses go remote, these are ways to be more effective and efficient on conference calls.

By Bryan Lovgren
Marketing

Launching Your First Paid Product? Here's How to Successfully Turn Your Expertise Into Profit

Are you ready to launch your first paid product but feeling nervous? Don't worry — starting small with the right type of product is the secret to success. Read on to learn how to outline clear benefits, value price, leverage social media marketing and deliver excellent customer experience.

By Murali Nethi
Starting a Business

How to Find the Right Programmers: A Brief Guideline for Startup Founders

For startup founders under a plethora of challenges like timing, investors and changing market demand, it is extremely hard to hire programmers who can deliver.

By Vasily Voropaev