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This Sports Publicist Explains How to Make Your Online Content Go Viral Plus, why it's okay to blend your personal and professional brands.

By Ximena N. Larkin

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Cindy Hamilton is a Chicago-based sports publicist who has carried out influencer campaigns for major brands like Nike and Adidas, so she knows a little bit about the digital space. In this video, she breaks down some of her past successes, current trends and where influencer campaigns are going in the future.

For example, how can you use the influx of influencers to affect your marketing strategy? Will the number of influencers keep growing, or should it revert back to form?

Most importantly, how can you separate yourself from your many competitors and make your content go viral?

Click play to learn more.

Related: Why Ideas Are an Entrepreneur's Most Valuable Currency

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Ximena N. Larkin

Writer, Publicist and Founder of C1 Revolution

Ximena N. Larkin is a digital strategist who specializes in using social media for public relations campaigns to create offline engagement. Based in Chicago, she is the founder of C1 Revolution and has worked on public relations, social media and marketing campaigns for companies. 

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