Why Long-Form Content Performs Better & How to Create It (Infographic) This six-step process will help you crack the code on content marketing.

By Jonathan Long • Aug 4, 2016

Opinions expressed by Entrepreneur contributors are their own.

As soon as the term "content marketing" became a hot buzzword several years ago, companies began scrambling to pump out blog posts. After all, it's as easy as slapping some words together and hitting the 'publish' button, right?

Wrong.

There are a lot of factors that determine the success of content, including its length. Long-form content, which is typically described as being longer than 2,000 words, has proven to perform better, helping to achieve:

Better online visibility
Higher number of social shares
More inbound links
Increased website authority

Check out the infographic below from SerpLogic, highlighting the many benefits of long-form content, as well as a six-step process that details how to create it.

Related: 5 Startups That Are Killing It With Content Marketing

Jonathan Long

Founder, Uber Brands

Jonathan Long is the founder of Uber Brands, a brand-development agency focusing on ecommerce.

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