Get All Access for $5/mo

2 Things That Make Investors Want to Invest in You Top investors reveal what they want to see and hear in your pitch.

By Aaron Price

Opinions expressed by Entrepreneur contributors are their own.

The right investor can be a pivotal driver in taking your business from dream to reality, so it's natural that the very thought of pitching a prospective investor can put the pressure on and risk your ability to deliver an effective performance. At Propelify Innovation, we want to prepare you before you step into the ring and find yourself navigating stage fright, nerves, and short attention spans. We gathered these tips from speakers headlining in this year's festival to help you prepare for the moment and better understand your audience.

Related: 3 Tips for Overcoming Business Disappointment

Chieh Huang, Co-Founder and CEO BOXED

"Be genuine with how you present yourself. The relationship with investors is a long journey and if you try to be someone you're not, they're going to find the real you sooner or later."

Annie Evans Trotta, Founder Dream Ventures

"Always be sure to research your investors, learn as much as you can through their current portfolio, articles they have written, etc so that when you connect, you can form a connection through synergies & common threads. It is also crucial to research investors prior to meeting to ensure they invest in your sector at your stage. You want to save yourself time and focus on meeting with the right investor for your business at that time. At the end of each meeting, always be open to feedback. Typically investors want to add value, contribute and help build so be open to hearing ideas and stay humble."

Propelify Innovation Festival, powered by TechUnited:NJ, returns as a one-day, outdoor event on October 6, 2021 (rain date: October 7) at Maxwell Place Park in Hoboken, NJ, and streaming to participants worldwide. The event celebrates innovation and entrepreneurship, giving attendees a unique opportunity to connect, learn, and grow their businesses. Sign up to attend for free using code EntrepreneurPropels

Aaron Price

Founder, / NJ Tech Meetup

Aaron is the founder of Propelify, built to empower innovators. The Propelify Innovation Festival unites 10,000 innovators with talks, exhibitors, drones, virtual reality, investors, music and more. Aaron is founder of the NJ Tech Meetup, NJ's largest technology & entrepreneurial community.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Science & Technology

How AI Is Being Used to Improve Cybersecurity for Businesses of All Sizes

Discussing the role of AI in cybersecurity, the challenges that cybersecurity teams are facing and future trends that governments and businesses need to be aware of.

Side Hustle

This Former Disney Princess Lived 'Paycheck to Paycheck' Before Starting a Side Hustle at Home — Now She Makes $250,000 a Year

Victoria Carroll's income was "sporadic" until a friend encouraged her to take her talents to Fiverr in 2018.

Growing a Business

How to Overcome the Challenges of Remote Work in the Professional Services Industry

Some businesses need to meet in person, but for many service companies, the question is whether being remote has advantages. We look at what the challenges are and how to overcome them.

Celebrity Entrepreneurs

Comedian David Cross on His New Tour, Dealing With Criticism and If 'Arrested Development' Should Come Back

We spoke with actor-comedian David Cross as he prepares to hit the road for his new tour, "David Cross: The End of the Beginning of the End."

Business News

Carlos Watson, Ozy Media Founder, Convicted in Fraud Trial

The probe began after a bombshell 2021 New York Times article alleged an Ozy cofounder pretended to be a YouTube executive on a call with Goldman Sachs to secure funds.

Science & Technology

There's No Margin for Error in Cybersecurity — Here's How to Build a Strong Online Defense through Everyday Habits

Learn how everyday habits and practices can enhance your organization's security posture.