Get All Access for $5/mo

7 Ways to Be a Confident, Rock Star Leader Entrepreneurial success isn't for the meek. Follow these tips to project an air of confidence.

By Jason Fell

There are a number of things entrepreneurs need to be successful. A brilliant business idea. Money or investors. A solid marketing plan. A smart team to help you start up. But there's at least one thing that a true entrepreneur needs above all others: confidence.

It takes someone who is courageous and determined to be able to bring a new product or service to market, especially one that people haven't seen before. A person needs to be bold and ballsy to lead a team, communicate a vision and grow a company.

While no one is immune to bouts of insecurity, entrepreneurs who want to be successful need to be confident in who they are and what they're doing -- and be able to instill that same spirit in the people who will help them achieve that success.


Know yourself.

Entrepreneurs often try to be and do all things at all times. Unless you have superhuman powers, that probably isn't possible. Plus, let's face it: you're most likely not an expert at everything you need to do to get your startup off the ground.

But don't sweat it. Assess yourself. Realize what you're awesome at and what you're not. Be confident about the skills and capabilities you possess and focus on those. Hire people to handle the rest.

Read More: The Importance of Being Confident: 3 Tips to Startup Success

Image Credit: Kalexanderson

Set reasonable expectations.

Once you're laser-focused on the things you're good at, also understand what's humanly possible to accomplish. Things don't always need to be 100 percent perfect. Even rock star leaders are bound to fail when they hold themselves to unreasonable expectations.

You can set your own internal bar for success by measuring it against what you expect of your peers. You could also ask a mentor to tell you how much he or she would expect of you. Then be confident in what you can accomplish.

Read More: Fake It Until You Make It: How to Believe in Yourself When You Don't Feel Worthy

Image Credit: AGBeat

Ditch the negativity.

As the saying goes, there's no crying in baseball. Likewise, negativity and confidence don't go together. A person can't be truly confident if he or she is focused on feelings of anxiety or doubt.

If you feel negative about something then put that assumption to the test. Say, for instance, you think that you're terrible at giving presentations. Ask yourself why it is you feel that way? What's the evidence that supports it or is against it? If the feeling has merit, figure out what you can do to solve the issue and be more confident.

Read More: How to Think Like a Confident Leader

Image Credit: laverrue

Dress for success.

Don't just act the part -- look it. Dressing sharp can improve the way others see you as well as the way you see yourself. Appropriate attire depends on a number of factors, including the industry you're in, but as a general rule you should dress in a manner that suggests that you are proud, prepared and in control.

Read More: 6 Tips for Staying Supercharged

Image Credit:

Act without hesitation.

Looking good is only half the battle. A successful entrepreneur will also want to act confident. Someone who is visibly confident won't hesitate between a decision to act and the action. Whatever it is, just go for it. If you're feeling unsure about the same action over and over again, ask yourself what's holding you back. The answer can help you overcome any lack of confidence.

Read More: How to Project Confidence

Image Credit: citycourtofslidell

Prepare yourself.

In order to act without hesitating, you need to be prepared. It might sound obvious, but don't go into a meeting without doing your homework. The same goes for any other part of your business. Taking action based on tangible knowledge is better than going into something cold. Preparation helps erase self-doubt and makes you look good.

Read More: When Overconfidence Backfires

Image Credit:

Don't let over-confidence hinder your success.

After starting and growing a company to early success, entrepreneurs can sometimes let confidence go to their heads. Not only can over-confidence be a turn off for others, it can blind you to important changes you need to make at your company. Being confident shouldn't make you think you can do no wrong. When markets shift, you can't always stay the course and ride the success you've enjoyed so far. A confident entrepreneur will know when to make the changes that will set his or her company up for success.

Read More: How Much Confidence Is Too Much?

Jason Fell

Entrepreneur Staff

VP, Native Content

Jason Fell is the VP of Native Content, managing the Entrepreneur Partner Studio, which creates dynamic and compelling content for our partners. He previously served as's managing editor and as the technology editor prior to that.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

Apple Is Working on Making Its $3,499 Vision Pro More Affordable — and Mainstream. Here's How.

Apple's product is at least three times more expensive than Meta's version.

Business News

Some Car Dealerships Are Selling Cars the Old Fashioned Way Following Massive Cyberattack

CDK software services an estimated 15,000 dealerships in the U.S.

Business News

50 Cent Once Sued Taco Bell for $4 Million. Here's How the Fast-Food Giant Got on the Rapper's Bad Side.

The brand suggested that 50 Cent change his name to match its "Why Pay More?" value menu promotion prices. The rapper was not amused.

Thought Leaders

The 8 Taylor Swift Strategies Every Tech Leader Should Apply in 2024

From more progressive intellectual property management to breakthrough community engagement, here's what tech entrepreneurs can learn from Taylor Swift.

Business News

Jack Dorsey Says It Will Soon Be 'Impossible to Tell' if Deepfakes Are Real: 'Like You're in a Simulation'

Dorsey said we will "not know what is real and what is fake" in the next five to 10 years.

Business News

Controversial Clothing Company Shein Quietly Files IPO in London

Shein is headquartered in Singapore, where it's been since 2021, though most of its operations, including factories, are in China.