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As a Leader, You Need to Be Both Positive and Aggressive Business leaders need to set lofty goals and convince others that they are achievable.

By BizCast

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In this video from Entrepreneur Network partner BizCast, President and CEO of Rahco Rubber Steve Anton talks about the importance of being both aggressive and positive from a business standpoint. Rahco Rubber's biggest challenge has been keeping up with the competition offshore, and it set itself apart by offering a real value solution to a problem or need. Anton explains how the key to employee retention is good communication and ensuring all employees feel that they are an integral part of the process. Watch the video to learn more about Anton and Rahco Rubber.

Related: If Your Customers Are Only 99 Percent Satisfied, You Need to Do Better

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