How to Biohack Your Brain and Boost Your Business

This female tech entrepreneur, biohacker and author sat down with Jessica Abo to explain how women can biohack their health.

learn more about Jessica Abo

By Jessica Abo

Alisa Vitti believes it's time women start using their biological rhythm to their advantage. She says, "The myth that we're hormonal, or that our hormones are a liability, is part of an old, misogynistic narrative that isn't actually based on the scientific facts."

She says most women are in tune with their monthly menstrual cycle, but they might not know there is a second monthly clock called the infradian rhythm, which she explains is just as important as the daily circadian rhythm for maintaining our health. "Ignoring our infradian clock actually makes us sick, overwhelmed, and tired," she adds. "Most research in health and fitness is actually done on MEN and is not appropriate for women. For example, if you do HIIT interval training at the wrong time, you actually trigger fat storage. Most diets that work well for men don't work over the long-term for women because our metabolism changes twice per month!"

Vitti has dedicated her life's work to understanding how the female body operates, educating women about their hormones and disrupting menstrual healthcare. A pioneer of female biohacking and founder of the period-positive platform @floliving, Vitti has released her latest book, In the FLO. She says, "This book shows us how mainstream health plans, self-care routines, fitness regimens, and time management schedules, and even the power morning concept, are all founded on a system that only optimizes male biology, and leaves out the specialized and cyclical needs of women."

To empower women when it comes to their menstrual health, Vitti also created a special app called MyFLO, which enables each person to track her cycle, and what phase of the cycle she is in. "It turns out our brains change up to 25 percent over the month and understanding how your predictable changing hormone ratios stimulate your creativity, verbal skills, extroversion, productivity, and analytical skills is a huge advantage when running your own business. Imagine organizing your projects so you tackle them when they are the easiest for you. You'll be working with timing things to your biological rhythm."
Jessica Abo

Entrepreneur Staff

Media Trainer, Keynote Speaker, and Author

JESSICA ABO is a media trainer, keynote speaker, and bestselling author who uses her 20+ years of TV news experience to help entrepreneurs, C-Suite executives, celebrities, and philanthropists share their stories with the world. An award-winning journalist, Jessica has presented all over the country including at TEDx, Facebook, Microsoft, Delta Airlines, WW, and the United Nations. She has appeared on The TODAY Show, ABC News, Access Hollywood, KTLA, CBS, and NY1 and in Forbes, Fast Company, and Women's Health.  Her debut book Unfiltered: How To Be As Happy As You Look On Social Media sold out on its first day and empowers readers with tools they can use to take back their happiness IRL (in real life).

Related Topics

More from Jessica Abo

7 Founders Share Their Favorite Business Tool

How This Entrepreneur Went Global Without VC Funding

Shaping The Narrative of Your (Personal) Brand is The Secret to Your Success. Here's Why.

How this High School Graduate Became a Real Estate Mogul

Editor's Pick

The Dark Side of Pay Transparency — And What to Do If You Find Out You're Being Underpaid
Thinking of a Career Change? Here Are 4 Steps You Can Take to Get There.
A Founder Who Bootstrapped Her Jewelry Business With Just $1,000 Now Sees 7-Figure Revenue Because She Knew Something About Her Customers Nobody Else Did
Everything You Need to Know About Franchise Law
Business News

Amazon Is Starting to Let Customers Know What Products Are Returned Often

The e-commerce giant has begun flagging certain items that were frequently sent back.

Starting a Business

How To Sell on Etsy in 2023: A Comprehensive Guide

Want to start selling your handmade goods online? This article outlines how to start and grow your business using Etsy.

Marketing

International Marketing: How To Maximize Your Global Reach

International marketing can be a massive project and intimidating at first. Read this article to explore the ins and outs of the process and learn how to take your brand global.

Business Ideas

55 Small Business Ideas To Start Right Now

To start one of these home-based businesses, you don't need a lot of funding -- just energy, passion and the drive to succeed.