Sorry, the Apple Watch Is No Game Changer

It's something new, but don't put it in the same league with the iPod, iPhone or iPad.

learn more about Jason Fell

By Jason Fell

Opinions expressed by Entrepreneur contributors are their own.

The iPod. The iPhone. The iPad.

These were game-changing gadgets from Apple.

The Apple Watch? Not so much.

The Apple Watch is the first new device from the tech giant since the iPad in 2010. So of course there is a lot of interest in this much-anticipated smartwatch. Some people have been waiting for this watch, looking for it to validate the larger smartwatch industry.

But I wouldn't expect to see sales of the Apple Watch rival the other big products from Apple.

Related: The 'i' Goes Silent: Why Apple Didn't Name Its Smartwatch 'iWatch'

Before I get into why, Apple certainly got a lot of things right with the Apple Watch. It has all the bells and whistles most everyone was hoping for. Lots of health-tracking features. The color, touch-enabled display. You name it.

Fashion-wise, Apple nailed the concept of launching a line of devices. Smartwatches live at the confluence of tech and fashion. If people are going to want to wear your smartwatch, it better be as stylish as it is functional. And you'd better have options for different tastes.

Apple did this, offering a selection of designs and sizes, including versions in 18-karat yellow and rose gold. (Even still, you look at that display and, for some people, it probably screams "tech nerd!")

But there are two main reasons I don't see the Apple Watch rising to the same league as Apple's other products. The first is simple: Apple is late to the smartwatch game. We have the Pebble, the Samsung Gear, the Moto 360, the Meta Watch, the LG G Watch. I'm not saying these watches are better than the Apple Watch. But with everything else that's already out there, I see the Apple Watch and think, meh, OK. There it is.

Related: With the Apple Watch, It's Time for Smartwatches to Get Serious

Yes, people will buy it. Apple fanboys and girls who have been waiting for "their" version of a smartwatch will shell out the $350 to pick one up.

But even people who aren't Apple die-hards bought iPods and iPads because those products were revolutionary. Which leads to my second point: The Apple Watch isn't a standalone device. Nor should it be. In general, smartwatches compliment smartphones. Many people will say, I have a phone, so why do I need a watch to deliver notifications?

And because of that, it won't be easy communicating the value proposition to the masses. At least not like it was for the iPod. Or the iPhone. Or even the iPad.

Those products allow us to consume and engage with technology in smart ways that make sense to lots and lots of people. Smartwatches appeal to a more niche crowd.

With the launch of the iPhone 6 models, I assume Apple is betting its biggest revenue will come from people upgrading their puny iPhone 4s and 5s for the larger iPhone 6 displays. But again, Apple is late to the party. Phones have had larger displays for, well... you get what I'm saying.

Related: Go Big or Go Home: Apple Officially Unveils iPhone 6 With Larger Displays

Jason Fell

VP, Native Content

Jason Fell is the VP of Native Content, managing the Entrepreneur Partner Studio, which creates dynamic and compelling content for our partners. He previously served as's managing editor and as the technology editor prior to that.

Related Topics

Editor's Pick

This 61-Year-Old Grandma Who Made $35,000 in the Medical Field Now Earns 7 Figures in Retirement
A 'Quiet Promotion' Will Cost You a Lot — Use This Expert's 4-Step Strategy to Avoid It
3 Red Flags on Your LinkedIn Profile That Scare Clients Away
'Everyone Is Freaking Out.' What's Going On With Silicon Valley Bank? Federal Government Takes Control.

How to Detect a Liar in Seconds Using Nonverbal Communication

There are many ways to understand if someone is not honest with you. The following signs do not even require words and are all nonverbal queues.

Celebrity Entrepreneurs

'I Dreaded Falling in Love.' Rupert Murdoch Is Getting Hitched for the Fifth Time.

The 92-year-old media tycoon announces he will wed former San Francisco police chaplain Ann Lesley Smith.

Business News

Carnival Cruise Wants Passengers to Have Fun in the Sun — But Do This, and You'll Get Burned With a New $500 Fee

The cruise line's updated contract follows a spate of unruly guest behavior across the tourism industry.

Starting a Business

Selling Your Business? Do These 6 Things Right Now.

If you want the maximum price you need to make these moves before you do anything else.


5 Practical Strategies Founders Can Use to Improve Their Mental Health

Supporting your mental health is one of the most important investments you can make in your company. If you're unsure where to begin, choose one of these strategies and focus on implementing it in your everyday life.


How Great Entrepreneurs Find Ways to Win During Economic Downturns

Recessions are an opportunity to recalibrate and make great strides in your business while others are unprepared to brave the challenges. Here's how great entrepreneurs can set themselves up for success despite economic uncertainty.