You can be on Entrepreneur’s cover!

The 4 Books Every Entrepreneur Should Read This Year Everyone knows reading is an important source of knowledge, but many don't understand how much they can actually learn by hitting the pause button, sitting down and picking up a book.

By Moritz Plassnig

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

As an entrepreneur, I've made it a point to use all resources available to me to make sure I'm running my company to the best of my ability and considering all perspectives. Of course, this includes talking with my mentors and teammates, as well as getting consistent feedback from my customers. What I've also found extremely valuable is taking the time (which I know is hard to find) to sit down and read.

Everyone knows reading is an important source of knowledge, but I don't think people understand how much you can actually learn by hitting the pause button, sitting down and picking up a book. Here are the top four books I think every CEO should read this year, and why each of them has had a strong impact on my skills as an entrepreneur and leader.

Related: How Reading Books Reduces Stress and Makes You Smarter at the Same Time

Predictably Irrational: The Hidden Forces That Shape Our Decision by Dan Ariely

As CEO, I'm responsible for overseeing every aspect of the business and juggling many different moving parts. With that, of course comes the responsibility of interacting with many different types of people with varying personalities. I've found it beneficial as I run my company to understand the psychology behind how different people think, and why they behave the way they do.

In his book Predictably Irrational: The Hidden Forces That Shape Our Decision, MIT professor Ariely discusses why humans behave irrationally and how, though it seems backwards, to predict when they'll do so. The phrase, "there's a method to the madness," rings true: There's always a reason why someone behaves the way they do and knowing that makes running a company much easier.

The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz

It's important to pay attention to the perspective of entrepreneurs and investors of varying levels of experience. Ben Horowitz has been doing this forever and knows the ins and outs of business unlike most. Combined with the fresh perspectives of newer entrepreneurs, Horowitz's viewpoints have been the backbone of my values as a startup CEO. Not only was his book The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers an important and valuable read, but his blog also offers timely, fresh and current advice that's extremely useful to check out on a daily basis.

Related: 8 Books to Read Now and Why

Confidence: How Winning and Losing Streaks Begin and End by Rosabeth Moss Kanter

My team and I moved across the world to start our business in Boston. That decision, alone, proved that we have a lot of confidence in our product, ourselves and each other. In her book Confidence: How Winning and Losing Streaks Begin and End, Kanter explains that successes and failures are actually self-fulfilling prophecies, and if you have the confidence that you will succeed, it's more likely that you actually will.

Using the example of professional sports players rallying together and envisioning a big win, Kanter illustrates that positive thinking is a powerful tool. This mindset has rung true for me in the early years of my business. Like a series-winning sports team, we have never second guessed ourselves and our company, which has resulted in an upward trajectory of success.

Zero to One by Peter Thiel

I haven't been doing this as long as many others, but one thing I've already learned and understand is that you're not going to be a successful entrepreneur unless you find something people need that doesn't already exist, and then go after creating that service or product with an intensely creative spirit. In Zero to One, Thiel explains that many people fail because they try to compete against other companies that are already doing a decent job at what they do. When your business enters the market, it has to be even better than what already exists, which is a tough way to start out. In this book, you'll learn about the power of uniqueness and originality, and how to change your mindset when it comes to thinking about innovation.

These books, of course, are not the only ones a budding entrepreneur should get their hands on, but for me, they have been the building blocks to a lifelong commitment to reading. You can never know too much or consider too many other people's perspectives. Every day is a day to learn.

Related: What Richard Branson, Larry Page, Elon Musk and Other Mega-Successful CEOs Are Reading

Moritz Plassnig

Co-founder and CEO of Codeship

Moritz Plassnig is the co-founder and CEO of Codeship, a developer-tool company with offices in Boston, Mass. and Vienna, Austria. Moritz founded Codeship together with Florian Motlik and Manuel Weiss in 2011.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

This Dad Started a Side Hustle to Save for His Daughter's College Fund — Then It Earned $1 Million and Caught Apple's Attention

In 2015, Greg Kerr, now owner of Alchemy Merch, was working as musician when he noticed a lucrative opportunity.

Business News

Yes, You Can Buy a Foldable Tiny Home on Amazon — And Now It's Selling for Less Than $12,000

The waterproof and flameproof house was listed around $35,000 a few months ago.


Bring the Fun to Work with This $40 Xbox Accessories Bundle

Includes cables, charger base, a gaming headset, and more.

Thought Leaders

We Live in a Data-Driven World — Here's a Case For Listening to Your Gut Instead

Honing and trusting one's intuition can lead to quicker, more effective decision-making. Here's how to harness the power of listening to your gut to make the best choices.

Business News

This One Word Is a Giveaway That You Used ChatGPT to Write an Email, According to an Expert

"Delve" has increased its presence in written work since ChatGPT entered the scene.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.