Why Women Business Owners Feel More Successful An informal survey released this week suggests that women entrepreneurs are more confident about their business's success than their male counterparts and offers some clues as to why.

By Carol Tice

Opinions expressed by Entrepreneur contributors are their own.

Why Women Business Owners Feel More Successful

They say men are from Mars and women... well, you know. According to a new survey, the genders' differing natures play out in the world of entrepreneurship, too, with women feeling more confident in their success than men.

The Hartford Financial Services Group's survey of 1,004 small business owners included 271 women and 733 men. More than 90 percent of the women entrepreneurs viewed their business as a success. Only 80 percent of men felt the same way.

What factors contribute to women's confidence? Here are some clues from the survey's findings:

  • More risk-averse. About 55 percent of the women viewed themselves as conservative in taking risks in their business, compared with 47 percent of men. Also, 80 percent of women responded that they did not think taking more risks would make them more successful.
  • Not blaming the economy. While women were less optimistic about the economic situation than men, they weren't focused on the economy as their biggest problem. Instead, they cited the increased cost of doing business as their top problem, followed by government red tape. Only 21 percent said lack of demand or customers was their top concern.
  • Voting to help their business. More women than men said they would vote a pro-business slate of candidates in November -- 89 percent of women vs. 79 percent of males. Perhaps their increased level of empowerment at the ballot box makes them feel more confident they'll have a business climate they like.

That aside, I have my own gut feeling about why more women are happy with their business: our expectations may be lower. Fewer women go into business with dreams of building an empire. Women I know consider their business a success if they can be their own boss and replace their former job income.

One thing is for sure – more women are growing their businesses. Sort of nice to know they feel great about doing it, too.

Why do you think women business owners feel more successful? Leave a comment and share your view.

Carol Tice

Owner of Make a Living Writing

Longtime Seattle business writer Carol Tice has written for Entrepreneur, Forbes, Delta Sky and many more. She writes the award-winning Make a Living Writing blog. Her new ebook for Oberlo is Crowdfunding for Entrepreneurs.

Editor's Pick

Related Topics

Business News

Katy Perry Is Fighting the Founder of 1-800-Flowers for a $15 Million California Mansion He Doesn't Want to Sell Her

The eight-bedroom, 11-bathroom estate sits on nearly nine acres in the Santa Ynez foothills in Montecito.

Employee Experience & Recruiting

78% of Employers Are Using Remote Work Tools to Spy on You. Here's a More Effective (and Ethical) Approach to Tracking Employee Productivity.

Research and common sense show that the practice does far more harm than good.

Business News

'Please Fix This': Elon Musk Frantically Emails Employees During Livestream Glitch

Musk attempted to livestream his visit to the U.S.-Mexico border.

Business Culture

What Is the 'Coffee Cup Test'? Watch Out For This Tricky Interview Trend.

Some people find this recent hiring trend impractical, while others think it's a sign of character. Either way, here's what you should know about it.

Business News

Dad Pisses Off Thousands With TikTok Explaining How to Hack Disney Ride Height Restrictions for Kids

TikTokers The Kelly Fam made platform shoes out of flip-flops and Gorilla glue so their 3-year-old could sneak onto big rides.

Business News

'It's F--king Mind-Blowing': Howard Stern Slams Oprah Winfrey Over How She Spends Her Wealth

The contentious radio show host did not hold back on his Sirius XM show on Monday.