5 Sales Lessons From Vendors Hawking World Series Merch Outside Fenway Park Here's what these master marketers have learned in the trenches.

By Patrick Carone

Billie Weiss | Getty Images

The battle wasn't confined to inside the stadium.

As the Boston Red Sox took on the Los Angeles Dodgers in game 2 of the World Series, countless vendors looking to score with souvenir-seeking fans fought it out all around historic Fenway Park. While the Sox managed to beat the Dodgers for a 2-0 advantage in the best-of-seven series, there were plenty of smaller victories outside the park among the relentless merch-hawking business owners -- and lots of happy (if drunk) customers.

Related: The Most Successful Companies Led By Entrepreneurs

We circled the stadium before the game to learn some hard-earned tips from Fenway's seasoned sellers. Check them out in the slideshow above.

Have Brass Balls, Regardless of Gender

Sly, programs: "No matter if you're a man or woman, it takes brass balls. No one's gonna give it to you, and it's not coming easy. It's my fiancee's birthday, and look where I am -- she's not happy. If you're not willing to sweat for what you believe in, it's never gonna work."

Everyone Is a Customer

Jason, programs: "I'm just helping a buddy out -- my first time is doing this at the World Series, so it's a whole different ballgame! The advice he gave me was, "Be loud,' and, "Everyone who walks by you is a customer.'"

Get There First

Emily, hats/shirts/jackets: "We like to be the first people here. We have the best location, and say we have a slow day, I'll have a good head start because I was here early."

Keep an Eye on Your Customers' Hands

Zane, programs: "I'm 17. I found this job on Craigslist, it's a pretty good gig. During the summer I work every day, and during the school year I do it when I can. I watch everyone walking by, and if I see them touch their wallet, that's a good clue they're going to buy something. Sometimes I get played, though, because it turns out they're just going for their ticket."

Keep on Yelling

Steven, home run towels: "I just keep yelling. I don't care if I see people behind me, in front of me…I keep on yelling. I've been doing this four hours tonight, I did it four hours last night. My voice is shot."

Know What Your Customers Want

John Schwegman, director of commercial product, GM Fleet: "Our Silverados become a big part of our small business customers' lives both personally and professionally -- and we've designed them to function for both. Professionally, the Silverado is the perfect home office on the road to thanks to its embedded connectivity offerings, while also providing world-class interior comfort the driver needs and appreciates."

The 2019 Chevy Silverado LT Trail Boss is the prize for the World Series MVP.

Patrick Carone

Entrepreneur Staff

Special Projects Director

Patrick Carone covers all aspects of entrepreneurship, specializing in the automotive, entertainment, hospitality, spirits and cannabis industries.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

This Couple Started a Side Hustle to Improve a 'Terribly Made' Bathroom Essential. Now the Business Earns More Than $3 Million a Year.

Michael Fine and Lisa Schulner-Fine launched lifestyle brand Quiet Town in 2016 and have been growing it ever since.

Business News

What's Open on Easter Sunday? Costco and Target Will Close, But One Major Retailer Will Be Open. Here's What To Know.

The stock market was closed for Good Friday on April 18. Here's what's closed for Easter Sunday, April 20.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

'Fully Replacing People': A Tech Investor Says These Two Professions Should Be the Most Wary of AI Taking Their Jobs

AI might replace jobs, but it also has the potential to help start new companies.

Science & Technology

Your Clients Are Using AI to Replace You — Do These 3 Things Before They Do

Harness these three steps to audit, evolve and future-proof your offer before AI replaces you.

Marketing

The One Mistake Is Putting Your Brand Reputation at Risk — and Most Startups Still Make It

Many businesses pour resources into branding and marketing but overlook PR — yet it's PR that builds the trust, credibility, and reputation that turn attention into lasting revenue in a crowded market.