5 Sales Lessons From Vendors Hawking World Series Merch Outside Fenway Park

Here's what these master marketers have learned in the trenches.

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By Patrick Carone

Billie Weiss | Getty Images

The battle wasn't confined to inside the stadium.

As the Boston Red Sox took on the Los Angeles Dodgers in game 2 of the World Series, countless vendors looking to score with souvenir-seeking fans fought it out all around historic Fenway Park. While the Sox managed to beat the Dodgers for a 2-0 advantage in the best-of-seven series, there were plenty of smaller victories outside the park among the relentless merch-hawking business owners -- and lots of happy (if drunk) customers.

Related: The Most Successful Companies Led By Entrepreneurs 

We circled the stadium before the game to learn some hard-earned tips from Fenway's seasoned sellers. Check them out in the slideshow above.

Patrick Carone

Have Brass Balls, Regardless of Gender

Sly, programs: “No matter if you’re a man or woman, it takes brass balls. No one’s gonna give it to you, and it’s not coming easy. It’s my fiancee’s birthday, and look where I am -- she’s not happy. If you’re not willing to sweat for what you believe in, it’s never gonna work.”

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Everyone Is a Customer

Jason, programs: “I’m just helping a buddy out -- my first time is doing this at the World Series, so it’s a whole different ballgame! The advice he gave me was, ‘Be loud,’ and, ‘Everyone who walks by you is a customer.’”

Patrick Carone

Get There First

Emily, hats/shirts/jackets: “We like to be the first people here. We have the best location, and say we have a slow day, I’ll have a good head start because I was here early.”

Patrick Carone

Keep an Eye on Your Customers' Hands

Zane, programs: “I’m 17. I found this job on Craigslist, it’s a pretty good gig. During the summer I work every day, and during the school year I do it when I can. I watch everyone walking by, and if I see them touch their wallet, that’s a good clue they’re going to buy something. Sometimes I get played, though, because it turns out they’re just going for their ticket.”

Patrick Carone

Keep on Yelling

Steven, home run towels: “I just keep yelling. I don’t care if I see people behind me, in front of me…I keep on yelling. I’ve been doing this four hours tonight, I did it four hours last night. My voice is shot."


Know What Your Customers Want

John Schwegman, director of commercial product, GM Fleet: “Our Silverados become a big part of our small business customers’ lives both personally and professionally -- and we’ve designed them to function for both. Professionally, the Silverado is the perfect home office on the road to thanks to its embedded connectivity offerings, while also providing world-class interior comfort the driver needs and appreciates.”

The 2019 Chevy Silverado LT Trail Boss is the prize for the World Series MVP.

Patrick Carone

Entrepreneur Staff

Special Projects Director

Patrick Carone covers all aspects of entrepreneurship, specializing in the automotive, entertainment, hospitality, spirits and cannabis industries.

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