You can be on Entrepreneur’s cover!

Can't Sleep? This Coffee Should Do the Trick. (Yes, We Said Coffee.) Talk about a strange bedtime brew -- java without the buzz.

By Kim Lachance Shandrow

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Counting Sheep Coffee

For most of us, coffee is the best way to start the day -- not to end it. But a quirky java maker by the name of Counting Sheep Coffee aims to change that in 40 Winks. That's the name of the small Vancouver company's curious new decaf coffee brew, which it claims is chill enough to put you to sleep.

Counting Sheep's sleepy ingredient isn't a touch of Ambien. No magical sandman pharmaceutical infusion here. It's powdered valerian root, mama nature's own dreamy insomnia remedy, a natural sedative that people have used to nod off since the time of ancient Rome and Greece.

Related: How Your Daily Caffeine Fix Is a Silent Killer of Success

The startup's dreamy beans come in two varieties -- 40 Winks (formerly called Bedtime Blend) and a stronger variety called Lights Out! We don't suggest drinking them at work, even if it's tempting to at times.

Counting Sheep co-founder Deland Jessop told the Boston Globe that the idea for the sleepy brew stemmed from his wife's sensitivity to caffeine. Unlike hardcore coffee addicts (ahem, guilty as charged), Jessup said his wife can't fall asleep for the night if she "even touches" a cup of coffee after 3 p.m., even decaf.

Can't Sleep? This Coffee Should Do the Trick. (Yes, We Said Coffee.)

Related: GE Reveals a Fridge That Serves Up Piping Hot Coffee

Total bummer. The former police officer-turned-entrepreneur's wife loves coffee enough to drink it all day, but can't. What's a doting Husband of the Year to do? Embark upon a quest to find a coffee to help his beloved, "a terrible sleeper," fall asleep.

When Jessop came up cold, he invented his own, at home in his kitchen "laboratory." Only it was awful. His first attempts, infused with lavender and chamomile, also reports the Globe, were so wretched tasting that his wife spit them out. Buzz kill.

Next Jessop, who apparently really, really wanted to help his wife fall asleep, tinkered with adding valerian to his experimental, 99.9-percent decaf concoction. But, still, it wasn't good enough to drink. Committed to getting his strange brew just right, he turned to Newark, N.J. coffee roaster Joseph Fernandes. The two partnered and Counting Sheep Coffee was born.

Related: Bitter or Sweet? This One Thing Can Determine the Taste of Your Coffee.

That was back in 2013. Now, thanks to a recent successful bid on Dragon's Den, the Canadian version of Shark Tank, Counting Sheep Coffee is on a fast growth track. Its gourmet grounds are now available online from Amazon ($10.99 a bag, $12.99 per pack of single-serving pods) and from Bed, Bath & Beyond. Look out for them on store shelves throughout the U.S. soon.

To see Jessop and Fernandez pitch their buzz-less beans on Dragon's Den, check out the video below. We promise, it won't put you to sleep.

Related: Entrepreneurs, Say Goodbye to Sleepless Nights

Kim Lachance Shandrow

Former West Coast Editor

Kim Lachance Shandrow is the former West Coast editor at Previously, she was a commerce columnist at Los Angeles CityBeat, a news producer at MSNBC and KNBC in Los Angeles and a frequent contributor to the Los Angeles Times. She has also written for Government Technology magazine, LA Yoga magazine, the Lowell Sun newspaper,, and the former U.S. Surgeon General, Dr. C. Everett Coop. Follow her on Twitter at @Lashandrow. You can also follow her on Facebook here

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

This Fan-Favorite Masters 2024 Item Is Still $1.50 as Tournament Menu Appears Unscathed by Inflation

The pimento cheese sandwich is a tradition almost as big as the tournament itself.

Business Solutions

Save an Extra 20% on the Ultimate Microsoft Bundle Featuring Windows 11 Pro, Office, and More

Pick up this package of popular Microsoft products for only a fraction of the price through April 16.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business Solutions

Visualize Data for Better Business: MS Visio is $23.99 Through April 16

Set your team up for success with a reliable tool for creating organizational charts, diagrams, and more.

Business Solutions

Scan Easier and More Affordably with This 20% Discount

iScanner is a mobile app that makes document management, editing, and sharing easier.

Making a Change

Learn to Play Guitar Even if You Have No Previous Training for Just $20

Start with the beginner's crash course and learn how to play guitar in no time.