Get All Access for $5/mo

How the Leaders of Trip Tribe Wellness Grew a Business Based on Their Shared Love of Health and Travel Avery Westlund and Katharine Sharpstone discuss the growth strategy of Trip Tribe Wellness.

By Robert Tuchman Edited by Dan Bova

Avery Westlund | Trip Tribe Wellness

What does a former CEO of a private in-airport yoga company with a master's degree in forensic psychology have in common with a sports and entertainment industry veteran with an MBA in marketing and strategy?

A shared passion for wellness and travel.

Meet Avery Westlund and Katharine Sharpstone, two female entrepreneurs running the global retreat-planning company Trip Tribe Wellness. Founded in 2015, Trip Tribe Wellness curates custom wellness retreats around the world while providing white-glove planning services to both individual trip leaders and corporations.

Related: Feel Awkward? Struggle to Make Friends? This Founder Wants to Fix Your Social Anxiety.

Having once been a client leading retreats with Trip Tribe's help, Westlund experienced firsthand the benefits offered by Trip Tribe. "I actually had the idea to found my previous business, Yoga on the Fly®, while leading a Trip Tribe retreat in Nicaragua. Having already built a wellness travel company from concept to fruition, it was a natural fit to join another company that blends my affinity for wellness, travel, and growing a business. I loved the fact that Trip Tribe Wellness handled the logistical execution of my retreats so that I was able to focus wholly on the experience of my guests. Trip Tribe Wellness took the heavy lifting off of me as the trip leader and eventually I had to join the business full-time."

Westlund started practicing yoga and meditation in her teens to help heal years of stress and physical breakdown from elite gymnastics and later, soccer and rowing. MA, ERYT200, ERYT500 certified and trained in anatomy, Westlund has led classes and workshops for professional athletes, anxiety and depression sufferers, veterans, and studio clients for more than a decade while living abroad throughout Europe, Central and North America, and Asia.

As we have all learned, post-pandemic wellness continues to be more important than ever today. A 2021 Indeed Study showed that employee burnout was at an all-time high with over half (52%) of survey respondents indicating they had experienced burnout in 2021. Therefore, prioritizing one's health and wellness has never been more important. Trip Tribe Wellness has seen huge growth firsthand as wellness leaders continue to sign up en mass to lead their own private retreats both domestically and internationally.

Related: How to Start a 'Million Dollar' Morning Routine

In addition, Westlund has been a great fit working together with Sharpstone to lead this growth. Sharpstone found an escape by taking fitness classes including yoga, pilates, kickboxing, and spin while living and working in New York City. Katharine managed intense large-scale client events for major companies throughout the United States while working at Creative Artists Agency before attending business school. Sharpstone's focus on both the trip leader and overall guest experience has been crucial to Trip Tribe Wellness's success.

"What drew me to Trip Tribe Wellness was my true belief in its core product and my ability to drive and influence business decisions from day one. Avery and I bring unique and different perspectives and skill sets from our past experiences that truly complement each other. Our goal is to make wellness travel easy and hassle-free for trip leaders and guests alike, and we are able to accomplish this by leaning on each other's strengths and backgrounds" says Sharpstone.

The two have worked well together providing incredible growth in the business as more and more people look to take better care of themselves while having the freedom to travel again to experience beautiful destinations.

For a list of Trip Tribe Wellness's upcoming retreats or to see how you can lead your own retreat check out triptribe.com

Robert Tuchman

Entrepreneur Staff

Host of How Success Happens

Robert Tuchman is the host of Entrepreneur's How Success Happens podcast and founder of Amaze Media Labs the largest business creating podcasts for companies and brands. He built and sold two Inc. 500 companies: TSE Sports and Entertainment and Goviva acquired by Creative Artists Agency (CAA).

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Side Hustle

This 26-Year-Old's Side Hustle That 'Anybody Can Do' Grew to Earn $170,000 a Month. Here's What Happened When I Tested It.

Stephen Alvarez was working at a dental supply company and following his passion for cars on the side — then an Instagram ad changed everything.

Franchise

These 5 Beloved Restaurant Chains Are Making a Comeback After Nearly Disappearing. Is Your Former Favorite on the List?

Through innovative business models, strategic partnerships and rebranding efforts, these iconic chains are poised to reclaim their positions in the market.

Franchise

McDonald's Is Turning Jobs into Degrees By Helping Employees Earn College Credits Just for Working

The fast-food chain is working with community colleges to translate job skills into academic credits.

Leadership

Gen Z Employees Lack Enthusiasm About Work. Here's Why — Plus 3 Ways to Start Motivating Them.

Many leaders are still viewing the workplace like a photographer with only one lens, but younger generations grew up with an entirely different worldview.

Business News

Starbucks Is Giving Away a Free Gift Today

Starbucks is giving customers in search of a cool treat a little something extra for one day only.

Business News

CEO of Tesla Rival Drops Salary to $1 to Cover Bankruptcy Costs

Henrik Fisker and his wife will both take a hit to their paychecks.