3 Ways to Use Social Media to Align Your Team Along with promoting your brand to the outside world, utilize platforms to keep employees apprised of developments and provide public recognition.

By Andre Lavoie

Opinions expressed by Entrepreneur contributors are their own.

Can social media really be utilized to help companies align and engage their employees? It sure can.

According to the 2014 Social Recruitment Monitor Survey by Maximum EMG, companies from a wide variety of industries are using social media as a way to provide real-time information to customers and employees.

Social media is becoming an increasingly important medium for organizations of all sizes to keep employees aligned and engaged. It is also a key factor in achieving internal transparency.

Related: The Rules of Engagement: 5 Ways to Connect on Social Media

Here are some ways to utilize social media to better align organizations and teams:

1. Keep employees updated on all company news and customer interactions. One of the benefits of having an active social-media presence is the ability to engage and interact with a desired audience. This is not only helpful in marketing your company externally, but also when used to align internal teams and entire organizations.

Leaders should encourage everyone on their teams to follow, like or connect with the company's social-media channels. This way, employees can stay updated on company news or customer conversations that may not warrant a mention in a meeting or newsletter.

It's also important to let employees know they can, and should, contribute to these conversations. Doing so reflects positively on the company when potential recruits or customers see that the people behind the company truly support it.

2. Recognize employees doing great things on social media. Recognition is an important factor to employee alignment, and social media can be an effective way to spread the word about great work employees are doing.

Related: How to Maintain a Well-Balanced Twitter Feed (Infographic)

Taking the time to not only recognize an employee for their efforts, but also share it with the public is significant. Use content that encourages comments and make sure to tag the employee so all of their network sees the post.

Before moving forward with any of this, check with the employee and make sure they are comfortable with public recognition. Some employees will prefer a more internal tactic, which should always be respected.

3. Remain transparent and lenient on social-media guidelines. Giving employees the opportunity to become brand advocates for the company can help the company reach an extremely expansive audience. However, this also opens up the company to more vulnerabilities and potential issues.

Instead of providing strict rules and guidelines for employees, lead by example. Remain honest and transparent internally about what is being and will be said on social media. Ask that employees respect this and explain why some things are withheld so they understand why they must remain quiet on certain topics.

Transparency provides extremely strong alignment between employees and their employers and allows social media to be a much more powerful tool that truly impacts a company's bottom line.

Related: Should Complaining About Work on Social Media Be a Fireable Offense?

Andre Lavoie

Entrepreneur; CEO and Co-Founder, ClearCompany

Andre Lavoie is the CEO of ClearCompany, the talent-management solution that helps companies identify, hire and retain more A players. You can connect with him and the ClearCompany team on Facebook LinkedIn and Twitter.


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